Beauty and personal care · Small-town market · Pennsylvania
Salons, barbers and spas in the East Stroudsburg, PA area
Competitor counts, household spending and official business counts for salons, barbers and spas in the East Stroudsburg, PA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #377 of 538 scored small-town markets
#12 of 20 scored small-town markets based in Pennsylvania
- Listings
- 276
- 47 chain locations (17%)
- Official establishments
- 113
- +13.0% since 2019
- Household spending a year
- $61.7M
- On personal care products and services · $1,008 a household
- Spending per listing
- $224K
- 5% above the U.S.
- Listings per 10k households
- 45.1
- 4% below the U.S.
- Population, 2025
- 167,179
- −0.7% since 2020
See the salons, barbers and spas around any address in the East Stroudsburg area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 276 salons, barbers and spas in the East Stroudsburg area. Chain locations make up 17% of them, against 15% across the U.S. Per 10,000 households, that is 45.1, 4% below the U.S. rate of 47.2.
Household spending on personal care products and services in the East Stroudsburg area comes to about $61.7M a year: $1,008 per household, in line with the U.S. average. That works out to $224K per business, 5% above the U.S. figure of $213K.
Official counts show 113 businesses with payroll classed as personal care services in the East Stroudsburg area in 2023, up 13.0% from 2019. That is one for every 542 households, against one for every 804 across the U.S. Another 359 one-person businesses have no payroll, by official counts. Since fiscal 2022, 6 SBA-backed loans worth $660K have gone to businesses classed as personal care services in the East Stroudsburg area.
Population estimates show the East Stroudsburg area declined 0.7% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in the East Stroudsburg area is 41 (lower middle), #377 of 538 scored small-town markets and #12 of 20 scored small-town markets based in Pennsylvania.
How the East Stroudsburg area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | East Stroudsburg area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.1 | 40.3 | 47.2 |
| Spending per listing | $224K | $249K | $213K |
| Households per official establishment | 542 | 643 | 804 |
| Official establishment growth, 2019–2023 | +13.0% | +7.3% | +14.1% |
| Population growth, 2020–2025 | −0.7% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $1,008 | $1,004 | $1,005 |
| Median household income | $83,565 | $77,971 | $80,734 |
| Groundwork market score | 41 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 113+13.0% over the period
- Employees, 2023
- 450
- Annual payroll, 2023
- $10.8M
- One-person businesses, 2023
- 359Businesses with no payroll
- Map listings, September 2026
- 27647 chain locations
- Listings at the U.S. rate for this spending
- 290The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $660K
SBA-backed loans to businesses classed as personal care services in the East Stroudsburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the East Stroudsburg area
- Population, 2025 estimate
- 167,179−0.7% since 2020
- Households
- 61,212
- Median age
- 44.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 608 sq. mi.
- People per square mile
- 275
- Median household income
- $83,565+30.7% vs. 2015–2019, before inflation
- Average household income
- $102,906
- Median home value
- $267,600
- Jobs located here
- 50,869
- Daytime population
- 150,408Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the East Stroudsburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring small-town markets in Pennsylvania for salons, barbers and spas, numbered among those based in Pennsylvania, with the East Stroudsburg area marked.
Top small-town markets in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hemlock Farms, PA | 75 | 63 | 26.0 | $389K | +7.2% | #23 of 538 |
| 2Pottsville, PA | 56 | 180 | 31.0 | $291K | +1.5% | #197 of 538 |
| 3Huntingdon, PA | 55 | 39 | 23.9 | $375K | −2.4% | #208 of 538 |
| 4Sunbury, PA | 51 | 147 | 32.1 | $278K | −1.7% | #253 of 538 |
| 5Indiana, PA | 50 | 88 | 27.1 | $316K | −0.3% | #265 of 538 |
| 6Lewistown, PA | 50 | 55 | 29.7 | $289K | 0.0% | #266 of 538 |
| 7Oil City, PA | 48 | 46 | 21.5 | $396K | −2.0% | #297 of 538 |
| 8Lock Haven, PA | 48 | 50 | 32.4 | $269K | +1.3% | #298 of 538 |
| 9Sayre, PA | 46 | 83 | 33.7 | $266K | −0.6% | #321 of 538 |
| 10Bloomsburg-Berwick, PA | 45 | 99 | 37.6 | $235K | +2.3% | #330 of 538 |
| 12East Stroudsburg, PA | 41 | 276 | 45.1 | $224K | −0.7% | #377 of 538 |
Other business types in the East Stroudsburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons50
- Barbershops57
- Nail salons35
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the East Stroudsburg, PA area?
There are 276 salons, barbers and spas on map listings in the East Stroudsburg area as of September 2026. 47 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 113 businesses with payroll classed as personal care services in 2023, up 13.0% from 2019. Official counts list 359 one-person businesses without payroll.
How much do households in the East Stroudsburg, PA area spend on personal care products and services?
About $61.7M a year, or $1,008 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 276 salons, barbers and spas on map listings, it comes to $224K per business. It is estimated from the incomes of the 61,212 households in the East Stroudsburg area and national spending patterns by income.
How does the East Stroudsburg, PA area compare with the U.S. for salons, barbers and spas?
The East Stroudsburg area has 45.1 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $224K, 5% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the East Stroudsburg area would have about 290, against 276 on map listings. There is one business with payroll in the industry for every 542 households, against one for every 804 across the U.S. The official count rose 13.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is the East Stroudsburg, PA area growing?
Population estimates put the East Stroudsburg area at 167,179 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 61,212 households. Median household income in the East Stroudsburg area is $83,565, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The East Stroudsburg area scores 41 for salons, barbers and spas (lower middle), #377 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the East Stroudsburg area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the East Stroudsburg area
Screening a site or an acquisition in the East Stroudsburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.