Beauty and personal care · Small-town market · Pennsylvania
Nail salons in the East Stroudsburg, PA area
How the East Stroudsburg, PA area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #300 of 387 scored small-town markets
#13 of 13 scored small-town markets based in Pennsylvania
- Listings
- 40
- 15 chain locations (38%)
- Official establishments
- 27
- +17.4% since 2019
- Household spending a year
- $61.7M
- On personal care products and services · $1,008 a household
- Spending per listing
- $1.5M
- 8% below the U.S.
- Listings per 10k households
- 6.5
- 8% above the U.S.
- Population, 2025
- 167,179
- −0.7% since 2020
See the nail salons around any address in the East Stroudsburg area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the East Stroudsburg area has a Groundwork market score of 35 (lower middle): #300 of 387 scored small-town markets and #13 of 13 scored small-town markets based in Pennsylvania. That puts it in the bottom quarter of small-town markets.
Household spending on personal care products and services in the East Stroudsburg area comes to about $61.7M a year: $1,008 per household, in line with the U.S. average. Spread across 40 nail salons, that is $1.5M per salon, 8% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The East Stroudsburg area has 40 nail salons on map listings as of September 2026. Chain locations make up 38% of them, against 27% across the U.S. Per 10,000 households, that is 6.5, 8% above the U.S. rate of 6.0.
In 2023, official counts showed 27 businesses with payroll in the East Stroudsburg area classed as nail salons, up 17.4% from 2019. That is one for every 2,267 households, against one for every 3,754 across the U.S. Population estimates put the population change in the East Stroudsburg area from 2020 to 2025 at −0.7%, against +3.1% for the U.S.
How the East Stroudsburg area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | East Stroudsburg area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 5.3 | 6.0 |
| Spending per listing | $1.5M | $1.9M | $1.7M |
| Households per official establishment | 2,267 | 2,857 | 3,754 |
| Official establishment growth, 2019–2023 | +17.4% | +14.7% | +23.2% |
| Population growth, 2020–2025 | −0.7% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $1,008 | $1,004 | $1,005 |
| Median household income | $83,565 | $77,971 | $80,734 |
| Groundwork market score | 35 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27+17.4% over the period
- Employees, 2023
- 111
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 51Businesses with no payroll
- Map listings, September 2026
- 4015 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the East Stroudsburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the East Stroudsburg area
- Population, 2025 estimate
- 167,179−0.7% since 2020
- Households
- 61,212
- Median age
- 44.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 608 sq. mi.
- People per square mile
- 275
- Median household income
- $83,565+30.7% vs. 2015–2019, before inflation
- Average household income
- $102,906
- Median home value
- $267,600
- Jobs located here
- 50,869
- Daytime population
- 150,408Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the East Stroudsburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring small-town markets in Pennsylvania for nail salons, numbered among those based in Pennsylvania, with the East Stroudsburg area marked.
Top small-town markets in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hemlock Farms, PA | 90 | 6 | 2.5 | $4.1M | +7.2% | #3 of 387 |
| 2Pottsville, PA | 71 | 17 | 2.9 | $3.1M | +1.5% | #52 of 387 |
| 3Indiana, PA | 70 | 9 | 2.8 | $3.1M | −0.3% | #62 of 387 |
| 4Meadville, PA | 68 | 8 | 2.4 | $3.6M | −2.4% | #75 of 387 |
| 5Sunbury, PA | 62 | 12 | 2.6 | $3.4M | −1.7% | #109 of 387 |
| 6DuBois, PA | 62 | 9 | 2.8 | $3.1M | −2.9% | #110 of 387 |
| 7Somerset, PA | 57 | 8 | 2.7 | $3.2M | −2.7% | #144 of 387 |
| 8Lewistown, PA | 54 | 7 | 3.8 | $2.3M | 0.0% | #175 of 387 |
| 9Bloomsburg-Berwick, PA | 53 | 12 | 4.6 | $1.9M | +2.3% | #183 of 387 |
| 10Sayre, PA | 52 | 11 | 4.5 | $2M | −0.6% | #193 of 387 |
| 13East Stroudsburg, PA | 35 | 40 | 6.5 | $1.5M | −0.7% | #300 of 387 |
Other business types in the East Stroudsburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons50
- Barbershops57
- Nail salons35
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the East Stroudsburg, PA area?
Map listings as of September 2026 show 40 nail salons in the East Stroudsburg area. 15 of them (38%) are chain locations. The listings count nail salons. Official counts show 27 businesses with payroll classed as nail salons in 2023, up 17.4% from 2019. Another 51 one-person businesses have no payroll, by official counts.
How much do households in the East Stroudsburg, PA area spend on personal care products and services?
About $61.7M a year, or $1,008 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 40 nail salons on map listings, it comes to $1.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 61,212 households in the East Stroudsburg area and national spending patterns by income.
How does the East Stroudsburg, PA area compare with the U.S. for nail salons?
The East Stroudsburg area has 6.5 nail salons per 10,000 households, 8% above the U.S. rate of 6.0. Spending per salon is $1.5M, 8% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the East Stroudsburg area would have about 37, against 40 on map listings. There is one business with payroll in the industry for every 2,267 households, against one for every 3,754 across the U.S. The official count rose 17.4% from 2019 to 2023, against +23.2% for the U.S.
How fast is the East Stroudsburg, PA area growing?
Population estimates put the East Stroudsburg area at 167,179 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 61,212 households. Median household income in the East Stroudsburg area is $83,565, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The East Stroudsburg area scores 35 for nail salons (lower middle), #300 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the East Stroudsburg area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the East Stroudsburg area
Screening a site or an acquisition in the East Stroudsburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.