Beauty and personal care · Small-town market · Pennsylvania
Salons, barbers and spas in the Indiana, PA area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Indiana, PA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #265 of 538 scored small-town markets
#5 of 20 scored small-town markets based in Pennsylvania
- Listings
- 88
- 15 chain locations (17%)
- Official establishments
- 31
- −11.4% since 2019
- Household spending a year
- $27.8M
- On personal care products and services · $855 a household
- Spending per listing
- $316K
- 48% above the U.S.
- Listings per 10k households
- 27.1
- 43% below the U.S.
- Population, 2025
- 82,878
- −0.3% since 2020
See the salons, barbers and spas around any address in the Indiana area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Indiana area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $855 per household (15% below the U.S. average), households in the Indiana area spend about $27.8M a year on personal care products and services. Spread across 88 salons, barbers and spas, that is $316K per business, 48% above the U.S. figure of $213K.
The Indiana area has 88 salons, barbers and spas on map listings as of September 2026. Of those, 15 are chain locations, or 17%, against 15% across the U.S. Per 10,000 households, that is 27.1, 43% below the U.S. rate of 47.2.
In 2023, official counts showed 31 businesses with payroll in the Indiana area classed as personal care services, down 11.4% from 2019. That is one for every 1,048 households, against one for every 804 across the U.S. Official counts list 91 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $34K has gone to businesses classed as personal care services in the Indiana area.
Population estimates show the Indiana area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. The Indiana area scores 50 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #265 of 538 scored small-town markets and #5 of 20 scored small-town markets based in Pennsylvania.
How the Indiana area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Indiana area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.1 | 40.3 | 47.2 |
| Spending per listing | $316K | $249K | $213K |
| Households per official establishment | 1,048 | 643 | 804 |
| Official establishment growth, 2019–2023 | −11.4% | +7.3% | +14.1% |
| Population growth, 2020–2025 | −0.3% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $855 | $1,004 | $1,005 |
| Median household income | $60,208 | $77,971 | $80,734 |
| Groundwork market score | 50 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31−11.4% over the period
- Employees, 2023
- 186
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 8815 chain locations
- Listings at the U.S. rate for this spending
- 131The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $34K
SBA-backed loans to businesses classed as personal care services in the Indiana area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Indiana area
- Population, 2025 estimate
- 82,878−0.3% since 2020
- Households
- 32,487
- Median age
- 41.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 827 sq. mi.
- People per square mile
- 100
- Median household income
- $60,208+22.1% vs. 2015–2019, before inflation
- Average household income
- $77,985
- Median home value
- $152,800
- Jobs located here
- 28,392
- Daytime population
- 79,217Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Indiana area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Indiana area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring small-town markets in Pennsylvania for salons, barbers and spas, numbered among those based in Pennsylvania, with the Indiana area marked.
Top small-town markets in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hemlock Farms, PA | 75 | 63 | 26.0 | $389K | +7.2% | #23 of 538 |
| 2Pottsville, PA | 56 | 180 | 31.0 | $291K | +1.5% | #197 of 538 |
| 3Huntingdon, PA | 55 | 39 | 23.9 | $375K | −2.4% | #208 of 538 |
| 4Sunbury, PA | 51 | 147 | 32.1 | $278K | −1.7% | #253 of 538 |
| 5Indiana, PA | 50 | 88 | 27.1 | $316K | −0.3% | #265 of 538 |
| 6Lewistown, PA | 50 | 55 | 29.7 | $289K | 0.0% | #266 of 538 |
| 7Oil City, PA | 48 | 46 | 21.5 | $396K | −2.0% | #297 of 538 |
| 8Lock Haven, PA | 48 | 50 | 32.4 | $269K | +1.3% | #298 of 538 |
| 9Sayre, PA | 46 | 83 | 33.7 | $266K | −0.6% | #321 of 538 |
| 10Bloomsburg-Berwick, PA | 45 | 99 | 37.6 | $235K | +2.3% | #330 of 538 |
Other business types in the Indiana area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons47
- Barbershops64
- Nail salons70
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Indiana, PA area?
Map listings as of September 2026 show 88 salons, barbers and spas in the Indiana area. 15 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 31 businesses with payroll classed as personal care services in 2023, down 11.4% from 2019. Official counts also show 91 one-person businesses without payroll.
How much do households in the Indiana, PA area spend on personal care products and services?
About $27.8M a year, or $855 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 88 salons, barbers and spas on map listings, it comes to $316K per business. It is estimated from the incomes of the 32,487 households in the Indiana area and national spending patterns by income.
How does the Indiana, PA area compare with the U.S. for salons, barbers and spas?
The Indiana area has 27.1 salons, barbers and spas per 10,000 households, 43% below the U.S. rate of 47.2. Spending per business is $316K, 48% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Indiana area would have about 131, against 88 on map listings. There is one business with payroll in the industry for every 1,048 households, against one for every 804 across the U.S. The official count fell 11.4% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Indiana, PA area growing?
Population estimates put the Indiana area at 82,878 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 32,487 households. The median household income in the Indiana area is $60,208 a year, 25% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Indiana area scores 50 for salons, barbers and spas (upper middle), #265 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Indiana area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Indiana area
Screening a site or an acquisition in the Indiana area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Indiana area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.