Groundwork

Beauty and personal care · Small-town market · Pennsylvania

Salons, barbers and spas in the Oil City, PA area

The salons, barbers and spas in the Oil City, PA area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #297 of 538 scored small-town markets
#7 of 20 scored small-town markets based in Pennsylvania

Listings
46
5 chain locations (11%)
Official establishments
24
−7.7% since 2019
Household spending a year
$18.2M
On personal care products and services · $851 a household
Spending per listing
$396K
86% above the U.S.
Listings per 10k households
21.5
54% below the U.S.
Population, 2025
49,346
−2.0% since 2020

See the salons, barbers and spas around any address in the Oil City area

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oil City area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $851 per household (15% below the U.S. average), households in the Oil City area spend about $18.2M a year on personal care products and services. Spread across 46 salons, barbers and spas, that is $396K per business, 86% above the U.S. figure of $213K.

The Oil City area has 46 salons, barbers and spas on map listings as of September 2026. Chain locations make up 11% of them, against 15% across the U.S. That comes to 21.5 for every 10,000 households, 54% below the U.S. rate of 47.2.

In 2023, official counts showed 24 businesses with payroll in the Oil City area classed as personal care services, down 7.7% from 2019. That is one for every 892 households, against one for every 804 across the U.S. Official counts list 57 one-person businesses without payroll.

Population estimates show the Oil City area declined 2.0% from 2020 to 2025, against +3.1% for the U.S. For salons, barbers and spas, the Oil City area has a Groundwork market score of 48 (lower middle): #297 of 538 scored small-town markets and #7 of 20 scored small-town markets based in Pennsylvania.

How the Oil City area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Oil City, PA area compared with Pennsylvania and the U.S.
MeasureOil City areaPennsylvaniaU.S.
Listings per 10k households21.540.347.2
Spending per listing$396K$249K$213K
Households per official establishment892643804
Official establishment growth, 2019–2023−7.7%+7.3%+14.1%
Population growth, 2020–2025−2.0%+0.5%+3.1%
Spending per household on personal care products and services$851$1,004$1,005
Median household income$61,522$77,971$80,734
Groundwork market score4845

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24−7.7% over the period
Employees, 2023
73
Annual payroll, 2023
$1.7M
One-person businesses, 2023
57Businesses with no payroll
Map listings, September 2026
465 chain locations
Listings at the U.S. rate for this spending
86The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in the Oil City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Oil City area

Population, 2025 estimate
49,346−2.0% since 2020
Households
21,397
Median age
47.4
Homes lived in by their owners
75%
Vehicles per household
1.8
Land area
674 sq. mi.
People per square mile
74
Median household income
$61,522+23.2% vs. 2015–2019, before inflation
Average household income
$75,995
Median home value
$119,800
Jobs located here
16,142
Daytime population
45,367Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Oil City area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of the Oil City area. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring small-town markets in Pennsylvania for salons, barbers and spas, numbered among those based in Pennsylvania, with the Oil City area marked.

Top small-town markets in Pennsylvania

Small-town markets in Pennsylvania ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hemlock Farms, PA756326.0$389K+7.2%#23 of 538
2Pottsville, PA5618031.0$291K+1.5%#197 of 538
3Huntingdon, PA553923.9$375K−2.4%#208 of 538
4Sunbury, PA5114732.1$278K−1.7%#253 of 538
5Indiana, PA508827.1$316K−0.3%#265 of 538
6Lewistown, PA505529.7$289K0.0%#266 of 538
7Oil City, PA484621.5$396K−2.0%#297 of 538
8Lock Haven, PA485032.4$269K+1.3%#298 of 538
9Sayre, PA468333.7$266K−0.6%#321 of 538
10Bloomsburg-Berwick, PA459937.6$235K+2.3%#330 of 538

Other business types in the Oil City area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in the Oil City, PA area?

Map listings as of September 2026 show 46 salons, barbers and spas in the Oil City area. 5 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 24 businesses with payroll classed as personal care services in 2023, down 7.7% from 2019. Official counts also show 57 one-person businesses without payroll.

How much do households in the Oil City, PA area spend on personal care products and services?

About $18.2M a year, or $851 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 46 salons, barbers and spas on map listings, it comes to $396K per business. It is estimated from the incomes of the 21,397 households in the Oil City area and national spending patterns by income.

How does the Oil City, PA area compare with the U.S. for salons, barbers and spas?

The Oil City area has 21.5 salons, barbers and spas per 10,000 households, 54% below the U.S. rate of 47.2. Spending per business is $396K, 86% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Oil City area would have about 86, against 46 on map listings. There is one business with payroll in the industry for every 892 households, against one for every 804 across the U.S. The official count fell 7.7% from 2019 to 2023, against +14.1% for the U.S.

How fast is the Oil City, PA area growing?

Population estimates put the Oil City area at 49,346 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 21,397 households. The median household income in the Oil City area is $61,522 a year, 24% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oil City area scores 48 for salons, barbers and spas (lower middle), #297 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Oil City area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in the Oil City area

Screening a site or an acquisition in the Oil City area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Oil City area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.