Groundwork

Fitness and classes · Small-town market · Pennsylvania

Gyms in the East Stroudsburg, PA area

How the East Stroudsburg, PA area compares with other small-town markets and the U.S. for gyms: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #101 of 506 scored small-town markets
#5 of 19 scored small-town markets based in Pennsylvania

Listings
41
9 chain locations (22%)
Official establishments
14
All fitness and recreational sports centers
Household spending a year
$55.6M
On memberships, classes and admissions · $909 a household
Spending per listing
$1.4M
4% above the U.S.
Listings per 10k households
6.7
12% below the U.S.
Population, 2025
167,179
−0.7% since 2020

See the gyms around any address in the East Stroudsburg area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $909 per household (8% below the U.S. average), households in the East Stroudsburg area spend about $55.6M a year on memberships, classes and admissions. That is about $1.4M of household spending for each gym on map listings, 4% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

There are 41 gyms on map listings in the East Stroudsburg area as of September 2026. Chain locations make up 22% of them, against 28% across the U.S. Per 10,000 households, that is 6.7, 12% below the U.S. rate of 7.6.

The official count of businesses with payroll classed as fitness and recreational sports centers in the East Stroudsburg area was 14 in 2023. That is one for every 4,372 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $234K has gone to businesses classed as fitness and recreational sports centers in the East Stroudsburg area.

Population estimates put the population change in the East Stroudsburg area from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The East Stroudsburg area scores 64 (upper middle) on the Groundwork market score for gyms, ranking #101 of 506 scored small-town markets and #5 of 19 scored small-town markets based in Pennsylvania. That puts it in the top quarter of small-town markets.

How the East Stroudsburg area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in East Stroudsburg, PA area compared with Pennsylvania and the U.S.
MeasureEast Stroudsburg areaPennsylvaniaU.S.
Listings per 10k households6.76.97.6
Spending per listing$1.4M$1.3M$1.3M
Households per official establishment (all fitness and recreational sports centers)4,3723,2223,109
Official establishment growth, 2019–2023n/a−1.0%+5.8%
Population growth, 2020–2025−0.7%+0.5%+3.1%
Spending per household on memberships, classes and admissions$909$926$983
Median household income$83,565$77,971$80,734
Groundwork market score6450

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14All fitness and recreational sports centers
Employees, 2023
135
Annual payroll, 2023
$2.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
419 chain locations
Listings at the U.S. rate for this spending
43The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$234K

SBA-backed loans to businesses classed as fitness and recreational sports centers in the East Stroudsburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the East Stroudsburg area

Population, 2025 estimate
167,179−0.7% since 2020
Households
61,212
Median age
44.0
Homes lived in by their owners
80%
Vehicles per household
1.9
Land area
608 sq. mi.
People per square mile
275
Median household income
$83,565+30.7% vs. 2015–2019, before inflation
Average household income
$102,906
Median home value
$267,600
Jobs located here
50,869
Daytime population
150,408Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the East Stroudsburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring small-town markets in Pennsylvania for gyms, numbered among those based in Pennsylvania, with the East Stroudsburg area marked.

Top small-town markets in Pennsylvania

Small-town markets in Pennsylvania ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hemlock Farms, PA93124.9$1.8M+7.2%#3 of 506
2Lock Haven, PA6874.5$1.5M+1.3%#60 of 506
3Oil City, PA6752.3$2.7M−2.0%#64 of 506
4Pottsville, PA65396.7$1.1M+1.5%#96 of 506
5East Stroudsburg, PA64416.7$1.4M−0.7%#101 of 506
6DuBois, PA63134.0$1.6M−2.9%#108 of 506
7Sunbury, PA63204.4$1.6M−1.7%#109 of 506
8Lewistown, PA6273.8$1.7M0.0%#120 of 506
9Hermitage, PA62234.9$1.4M−2.4%#123 of 506
10Bradford, PA5684.9$1.4M−3.5%#188 of 506

Other business types in the East Stroudsburg area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the East Stroudsburg, PA area?

As of September 2026, map listings count 41 gyms in the East Stroudsburg area. 9 of them (22%) are chain locations. The listings count gyms and fitness centers. Official counts show 14 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in the East Stroudsburg, PA area spend on memberships, classes and admissions?

About $55.6M a year, or $909 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 41 gyms on map listings, it comes to $1.4M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 61,212 households in the East Stroudsburg area and national spending patterns by income.

How does the East Stroudsburg, PA area compare with the U.S. for gyms?

The East Stroudsburg area has 6.7 gyms per 10,000 households, 12% below the U.S. rate of 7.6. Spending per gym is $1.4M, 4% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the East Stroudsburg area would have about 43, against 41 on map listings. There is one business with payroll in the industry for every 4,372 households, against one for every 3,109 across the U.S.

How fast is the East Stroudsburg, PA area growing?

Population estimates put the East Stroudsburg area at 167,179 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 61,212 households. Median household income in the East Stroudsburg area is $83,565, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The East Stroudsburg area scores 64 for gyms (upper middle), #101 of 506 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the East Stroudsburg area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the East Stroudsburg area

Screening a site or an acquisition in the East Stroudsburg area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the East Stroudsburg area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.