Food and drink · Small-town market · New Mexico
Restaurants and cafes in the Clovis, NM area
Competitor counts, household spending and official business counts for restaurants and cafes in the Clovis, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #455 of 538 scored small-town markets
#8 of 13 scored small-town markets based in New Mexico
- Listings
- 253
- 107 chain locations (42%)
- Official establishments
- 110
- +12.2% since 2019
- Household spending a year
- $82.7M
- On food away from home · $3,177 a household
- Spending per listing
- $327K
- 12% below the U.S.
- Listings per 10k households
- 97.2
- 11% below the U.S.
- Population, 2025
- 65,270
- −3.3% since 2020
See the restaurants and cafes around any address in the Clovis area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Clovis area scores 30 (lower middle) on the Groundwork market score for restaurants and cafes, ranking #455 of 538 scored small-town markets and #8 of 13 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Households in the Clovis area spend about $82.7M a year on food away from home, or $3,177 per household, 22% below the U.S. average. Spread across 253 restaurants and cafes, that is $327K per restaurant, 12% below the U.S. figure of $371K.
The Clovis area has 253 restaurants and cafes on map listings as of September 2026. 107 of them (42%) are chain locations, against 34% across the U.S. That comes to 97.2 for every 10,000 households, 11% below the U.S. rate of 109.8.
The official count of businesses with payroll classed as restaurants and other eating places in the Clovis area was 110 in 2023, up 12.2% from 2019. That is one for every 237 households, against one for every 209 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $734K have gone to businesses classed as restaurants and other eating places in the Clovis area. Between 2020 and 2025, the population of the Clovis area declined 3.3%, against +3.1% for the U.S.
How the Clovis area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clovis area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 97.2 | 96.8 | 109.8 |
| Spending per listing | $327K | $366K | $371K |
| Households per official establishment | 237 | 239 | 209 |
| Official establishment growth, 2019–2023 | +12.2% | +5.3% | +6.0% |
| Population growth, 2020–2025 | −3.3% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,177 | $3,547 | $4,070 |
| Median household income | $55,690 | $64,059 | $80,734 |
| Groundwork market score | 30 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 110+12.2% over the period
- Employees, 2023
- 2,511
- Annual payroll, 2023
- $46.9M
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 253107 chain locations
- Listings at the U.S. rate for this spending
- 223The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $734K
SBA-backed loans to businesses classed as restaurants and other eating places in the Clovis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Clovis area
- Population, 2025 estimate
- 65,270−3.3% since 2020
- Households
- 26,036
- Median age
- 33.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,852 sq. mi.
- People per square mile
- 17
- Median household income
- $55,690
- Average household income
- $72,535
- Median home value
- $162,000
- Jobs located here
- 24,031
- Daytime population
- 63,938Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clovis area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for restaurants and cafes, numbered among those based in New Mexico, with the Clovis area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Los Alamos, NM | 84 | 61 | 74.0 | $747K | 0.0% | #15 of 538 |
| 2Alamogordo, NM | 74 | 188 | 76.8 | $427K | +3.7% | #56 of 538 |
| 3Española, NM | 71 | 96 | 61.4 | $542K | −1.0% | #71 of 538 |
| 4Las Vegas, NM | 58 | 92 | 66.2 | $461K | −3.2% | #182 of 538 |
| 5Carlsbad-Artesia, NM | 56 | 254 | 107.5 | $358K | +0.3% | #204 of 538 |
| 6Hobbs, NM | 35 | 291 | 118.0 | $309K | +0.2% | #413 of 538 |
| 7Deming, NM | 31 | 87 | 94.3 | $285K | −0.2% | #454 of 538 |
| 8Clovis, NM | 30 | 253 | 97.2 | $327K | −3.3% | #455 of 538 |
| 9Roswell, NM | 29 | 231 | 97.4 | $325K | −2.7% | #464 of 538 |
| 10Silver City, NM | 23 | 113 | 100.0 | $306K | −3.4% | #496 of 538 |
Other business types in the Clovis area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes30
- Sit-down restaurants28
- Fast food and sandwich shops34
- Pizza48
- Coffee shops and cafes25
- Bakeries and dessert shops19
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Clovis, NM area?
Map listings as of September 2026 show 253 restaurants and cafes in the Clovis area. 107 of them (42%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 110 businesses with payroll classed as restaurants and other eating places in 2023, up 12.2% from 2019. Official counts also show 24 one-person businesses without payroll.
How much do households in the Clovis, NM area spend on food away from home?
About $82.7M a year, or $3,177 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 253 restaurants and cafes on map listings, it comes to $327K per restaurant. It is estimated from the incomes of the 26,036 households in the Clovis area and national spending patterns by income.
How does the Clovis, NM area compare with the U.S. for restaurants and cafes?
The Clovis area has 97.2 restaurants and cafes per 10,000 households, 11% below the U.S. rate of 109.8. Spending per restaurant is $327K, 12% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Clovis area would have about 223, against 253 on map listings. There is one business with payroll in the industry for every 237 households, against one for every 209 across the U.S. The official count rose 12.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Clovis, NM area growing?
Population estimates put the Clovis area at 65,270 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 26,036 households. Median household income in the Clovis area is $55,690, 31% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Clovis area scores 30 for restaurants and cafes (lower middle), #455 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clovis area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Clovis area
Screening a site or an acquisition in the Clovis area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.