Food and drink · Small-town market · New Mexico
Sit-down restaurants in the Clovis, NM area
The sit-down restaurants in the Clovis, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #472 of 538 scored small-town markets
#7 of 13 scored small-town markets based in New Mexico
- Listings
- 139
- 62 chain locations (45%)
- Official establishments
- 47
- +14.6% since 2019
- Household spending a year
- $82.7M
- On food away from home · $3,177 a household
- Spending per listing
- $595K
- 10% below the U.S.
- Listings per 10k households
- 53.4
- 13% below the U.S.
- Population, 2025
- 65,270
- −3.3% since 2020
See the sit-down restaurants around any address in the Clovis area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for sit-down restaurants in the Clovis area is 28 (lower middle), #472 of 538 scored small-town markets and #7 of 13 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Households in the Clovis area spend about $82.7M a year on food away from home, or $3,177 per household, 22% below the U.S. average. That is about $595K of household spending for each restaurant on map listings, 10% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
The Clovis area has 139 sit-down restaurants on map listings as of September 2026. Of those, 62 are chain locations, or 45%, against 29% across the U.S. Per 10,000 households, that is 53.4, 13% below the U.S. rate of 61.3.
The official count of businesses with payroll classed as full-service restaurants in the Clovis area was 47 in 2023, up 14.6% from 2019. That is one for every 554 households, against one for every 500 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $734K have gone to businesses classed as full-service restaurants in the Clovis area. Between 2020 and 2025, the population of the Clovis area declined 3.3%, against +3.1% for the U.S.
How the Clovis area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clovis area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.4 | 53.0 | 61.3 |
| Spending per listing | $595K | $670K | $664K |
| Households per official establishment | 554 | 630 | 500 |
| Official establishment growth, 2019–2023 | +14.6% | −3.5% | +1.5% |
| Population growth, 2020–2025 | −3.3% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,177 | $3,547 | $4,070 |
| Median household income | $55,690 | $64,059 | $80,734 |
| Groundwork market score | 28 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 47+14.6% over the period
- Employees, 2023
- 1,216
- Annual payroll, 2023
- $24.5M
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 13962 chain locations
- Listings at the U.S. rate for this spending
- 125The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $734K
SBA-backed loans to businesses classed as full-service restaurants in the Clovis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Clovis area
- Population, 2025 estimate
- 65,270−3.3% since 2020
- Households
- 26,036
- Median age
- 33.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,852 sq. mi.
- People per square mile
- 17
- Median household income
- $55,690
- Average household income
- $72,535
- Median home value
- $162,000
- Jobs located here
- 24,031
- Daytime population
- 63,938Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clovis area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for sit-down restaurants, numbered among those based in New Mexico, with the Clovis area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Los Alamos, NM | 86 | 35 | 42.4 | $1.3M | 0.0% | #6 of 538 |
| 2Alamogordo, NM | 70 | 100 | 40.8 | $803K | +3.7% | #74 of 538 |
| 3Española, NM | 68 | 54 | 34.5 | $964K | −1.0% | #85 of 538 |
| 4Las Vegas, NM | 59 | 45 | 32.4 | $942K | −3.2% | #170 of 538 |
| 5Carlsbad-Artesia, NM | 58 | 141 | 59.7 | $645K | +0.3% | #190 of 538 |
| 6Hobbs, NM | 37 | 176 | 71.3 | $511K | +0.2% | #412 of 538 |
| 7Clovis, NM | 28 | 139 | 53.4 | $595K | −3.3% | #472 of 538 |
| 8Roswell, NM | 28 | 129 | 54.4 | $581K | −2.7% | #475 of 538 |
| 9Deming, NM | 26 | 56 | 60.7 | $443K | −0.2% | #494 of 538 |
| 10Taos, NM | 24 | 109 | 70.1 | $487K | +0.3% | #502 of 538 |
Other business types in the Clovis area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes30
- Sit-down restaurants28
- Fast food and sandwich shops34
- Pizza48
- Coffee shops and cafes25
- Bakeries and dessert shops19
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Clovis, NM area?
Map listings as of September 2026 show 139 sit-down restaurants in the Clovis area. 62 of them (45%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 47 businesses with payroll classed as full-service restaurants in 2023, up 14.6% from 2019. Official counts also show 7 one-person businesses without payroll.
How much do households in the Clovis, NM area spend on food away from home?
About $82.7M a year, or $3,177 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 139 sit-down restaurants on map listings, it comes to $595K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 26,036 households in the Clovis area and national spending patterns by income.
How does the Clovis, NM area compare with the U.S. for sit-down restaurants?
The Clovis area has 53.4 sit-down restaurants per 10,000 households, 13% below the U.S. rate of 61.3. Spending per restaurant is $595K, 10% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Clovis area would have about 125, against 139 on map listings. There is one business with payroll in the industry for every 554 households, against one for every 500 across the U.S. The official count rose 14.6% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Clovis, NM area growing?
Population estimates put the Clovis area at 65,270 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 26,036 households. Median household income in the Clovis area is $55,690, 31% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Clovis area scores 28 for sit-down restaurants (lower middle), #472 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clovis area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Clovis area
Screening a site or an acquisition in the Clovis area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.