Fitness and classes · Small-town market · New Mexico
Martial arts and dance studios in the Clovis, NM area
How the Clovis, NM area compares with other small-town markets and the U.S. for martial arts and dance studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #265 of 378 scored small-town markets
#7 of 8 scored small-town markets based in New Mexico
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $19.3M
- On memberships, classes and admissions · $740 a household
- Spending per listing
- $1.5M
- 27% below the U.S.
- Listings per 10k households
- 5.0
- 2% above the U.S.
- Population, 2025
- 65,270
- −3.3% since 2020
See the martial arts and dance studios around any address in the Clovis area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 13 martial arts and dance studios in the Clovis area. One of them (8%) is a chain location, against 7% across the U.S. That is 5.0 per 10,000 households, 2% above the U.S. rate of 4.9.
At $740 per household (25% below the U.S. average), households in the Clovis area spend about $19.3M a year on memberships, classes and admissions. That is about $1.5M of household spending for each studio on map listings, 27% below the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
The official count of businesses with payroll classed as sports, recreation and fine arts instruction in the Clovis area was 4 in 2023. That is one for every 6,509 households, against one for every 3,473 across the U.S.
Population estimates show the Clovis area declined 3.3% from 2020 to 2025, against +3.1% for the U.S. For martial arts and dance studios, the Clovis area has a Groundwork market score of 39 (lower middle): #265 of 378 scored small-town markets and #7 of 8 scored small-town markets based in New Mexico.
How the Clovis area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clovis area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 4.6 | 4.9 |
| Spending per listing | $1.5M | $2M | $2M |
| Households per official establishment | 6,509 | 5,583 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | −5.7% | +11.1% |
| Population growth, 2020–2025 | −3.3% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $740 | $919 | $983 |
| Median household income | $55,690 | $64,059 | $80,734 |
| Groundwork market score | 39 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 22
- Annual payroll, 2023
- $210K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Clovis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Clovis area
- Population, 2025 estimate
- 65,270−3.3% since 2020
- Households
- 26,036
- Median age
- 33.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,852 sq. mi.
- People per square mile
- 17
- Median household income
- $55,690
- Average household income
- $72,535
- Median home value
- $162,000
- Jobs located here
- 24,031
- Daytime population
- 63,938Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clovis area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for martial arts and dance studios, numbered among those based in New Mexico, with the Clovis area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 82 | 6 | 2.5 | $3.2M | +3.7% | #6 of 378 |
| 2Hobbs, NM | 80 | 7 | 2.8 | $3.4M | +0.2% | #9 of 378 |
| 3Carlsbad-Artesia, NM | 77 | 9 | 3.8 | $2.8M | +0.3% | #17 of 378 |
| 4Taos, NM | 67 | 6 | 3.9 | $2.2M | +0.3% | #65 of 378 |
| 5Los Alamos, NM | 52 | 8 | 9.7 | $1.9M | 0.0% | #174 of 378 |
| 6Gallup, NM | 49 | 6 | 2.8 | $2.4M | −6.1% | #194 of 378 |
| 7Clovis, NM | 39 | 13 | 5.0 | $1.5M | −3.3% | #265 of 378 |
| 8Roswell, NM | 36 | 15 | 6.3 | $1.2M | −2.7% | #295 of 378 |
Other business types in the Clovis area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms45
- Yoga, Pilates and fitness studios
- Martial arts and dance studios39
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Clovis, NM area?
The Clovis area has 13 martial arts and dance studios on map listings as of September 2026. One of them (8%) is a chain location. The listings count martial arts and dance studios. Official counts show 4 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in the Clovis, NM area spend on memberships, classes and admissions?
About $19.3M a year, or $740 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 13 martial arts and dance studios on map listings, it comes to $1.5M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 26,036 households in the Clovis area and national spending patterns by income.
How does the Clovis, NM area compare with the U.S. for martial arts and dance studios?
The Clovis area has 5.0 martial arts and dance studios per 10,000 households, 2% above the U.S. rate of 4.9. Spending per studio is $1.5M, 27% below the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, the Clovis area would have about 10, against 13 on map listings. There is one business with payroll in the industry for every 6,509 households, against one for every 3,473 across the U.S.
How fast is the Clovis, NM area growing?
Population estimates put the Clovis area at 65,270 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 26,036 households. Median household income in the Clovis area is $55,690, 31% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Clovis area scores 39 for martial arts and dance studios (lower middle), #265 of 378 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clovis area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Clovis area
Screening a site or an acquisition in the Clovis area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.