Food and drink · County · Missouri
Restaurants and cafes in Howell County, MO
The restaurants and cafes in Howell County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,829 of 2,405 scored counties
#63 of 85 scored counties in Missouri
- Listings
- 146
- 73 chain locations (50%)
- Official establishments
- 66
- +8.2% since 2019
- Household spending a year
- $49.4M
- On food away from home · $3,094 a household
- Spending per listing
- $338K
- 9% below the U.S.
- Listings per 10k households
- 91.5
- 17% below the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the restaurants and cafes around any address in Howell County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for restaurants and cafes in Howell County is 35 (lower middle), #1,829 of 2,405 scored counties and #63 of 85 scored counties in Missouri. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 146 restaurants and cafes in Howell County. Chain locations make up 50% of them, against 34% across the U.S. Per 10,000 households, that is 91.5, 17% below the U.S. rate of 109.8.
Household spending on food away from home in Howell County comes to about $49.4M a year: $3,094 per household, 24% below the U.S. average. That works out to $338K per restaurant, 9% below the U.S. figure of $371K.
The official count of businesses with payroll classed as restaurants and other eating places in Howell County was 66 in 2023, up 8.2% from 2019. That is one for every 242 households, against one for every 209 across the U.S. Between 2020 and 2025, the population of Howell County grew 2.5%, slower than the U.S. (+3.1%).
How Howell County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howell County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 91.5 | 98.6 | 109.8 |
| Spending per listing | $338K | $385K | $371K |
| Households per official establishment | 242 | 235 | 209 |
| Official establishment growth, 2019–2023 | +8.2% | +6.2% | +6.0% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,094 | $3,799 | $4,070 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 35 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 61 → 66+8.2% over the period
- Employees, 2023
- 1,308
- Annual payroll, 2023
- $25M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 14673 chain locations
- Listings at the U.S. rate for this spending
- 133The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as restaurants and other eating places in Howell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howell County
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for restaurants and cafes, numbered among those based in Missouri, with Howell County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 122 | 53.5 | $759K | +11.4% | #10 of 2,405 |
| 2Warren County, MO | 89 | 90 | 65.0 | $617K | +9.2% | #32 of 2,405 |
| 3Christian County, MO | 84 | 237 | 67.4 | $594K | +8.3% | #72 of 2,405 |
| 4Andrew County, MO | 82 | 31 | 44.4 | $861K | +0.7% | #99 of 2,405 |
| 5Jefferson County, MO | 82 | 539 | 61.0 | $656K | +2.7% | #104 of 2,405 |
| 6Cass County, MO | 82 | 330 | 76.4 | $548K | +7.1% | #109 of 2,405 |
| 7Ray County, MO | 80 | 50 | 54.8 | $680K | +1.1% | #131 of 2,405 |
| 8Osage County, MO | 80 | 34 | 64.3 | $593K | +2.7% | #136 of 2,405 |
| 9Webster County, MO | 78 | 103 | 73.8 | $490K | +10.4% | #180 of 2,405 |
| 10Douglas County, MO | 76 | 22 | 47.3 | $647K | +6.4% | #216 of 2,405 |
| 63Howell County, MO | 35 | 146 | 91.5 | $338K | +2.5% | #1,829 of 2,405 |
Other business types in Howell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes35
- Sit-down restaurants30
- Fast food and sandwich shops39
- Pizza31
- Coffee shops and cafes38
- Bakeries and dessert shops38
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Howell County, MO?
There are 146 restaurants and cafes on map listings in Howell County as of September 2026. 73 of them (50%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 66 businesses with payroll classed as restaurants and other eating places in 2023, up 8.2% from 2019. Official counts list 11 one-person businesses without payroll.
How much do households in Howell County, MO spend on food away from home?
About $49.4M a year, or $3,094 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 146 restaurants and cafes on map listings, it comes to $338K per restaurant. It is estimated from the incomes of the 15,965 households in Howell County and national spending patterns by income.
How does Howell County, MO compare with the U.S. for restaurants and cafes?
Howell County has 91.5 restaurants and cafes per 10,000 households, 17% below the U.S. rate of 109.8. Spending per restaurant is $338K, 9% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Howell County would have about 133, against 146 on map listings. There is one business with payroll in the industry for every 242 households, against one for every 209 across the U.S. The official count rose 8.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is Howell County, MO growing?
Population estimates put Howell County at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in Howell County is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howell County scores 35 for restaurants and cafes (lower middle), #1,829 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howell County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Howell County
Screening a site or an acquisition in Howell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.