Groundwork

Groceries and convenience · County · Missouri

Grocery stores in Callaway County, MO

Competitor counts, household spending and official business counts for grocery stores in Callaway County, MO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #326 of 2,070 scored counties
#11 of 65 scored counties in Missouri

Listings
9
2 chain locations (22%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$97.1M
On groceries · $5,893 a household
Spending per listing
$10.8M
16% above the U.S.
Listings per 10k households
5.5
19% below the U.S.
Population, 2025
45,765
+3.2% since 2020

See the grocery stores around any address in Callaway County

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 9 grocery stores in Callaway County. Of those, 2 are chain locations, or 22%, against 37% across the U.S. That comes to 5.5 for every 10,000 households, 19% below the U.S. rate of 6.8.

Household spending on groceries in Callaway County comes to about $97.1M a year: $5,893 per household, 7% below the U.S. average. Spread across 9 grocery stores, that is $10.8M per store, 16% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.

In 2023, official counts showed 4 businesses with payroll in Callaway County classed as supermarkets and grocery stores. That is one for every 4,121 households, against one for every 2,053 across the U.S.

Population estimates show Callaway County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for grocery stores in Callaway County is 74 (upper middle), #326 of 2,070 scored counties and #11 of 65 scored counties in Missouri. That puts it in the top quarter of counties.

How Callaway County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Callaway County, MO compared with Missouri and the U.S.
MeasureCallaway CountyMissouriU.S.
Listings per 10k households5.56.16.8
Spending per listing$10.8M$9.7M$9.3M
Households per official establishment4,1212,6262,053
Official establishment growth, 2019–2023n/a−6.5%0.0%
Population growth, 2020–2025+3.2%+1.9%+3.1%
Spending per household on groceries$5,893$5,947$6,319
Median household income$74,176$70,702$80,734
Groundwork market score7453

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 4
Employees, 2023
146
Annual payroll, 2023
$3.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
92 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as supermarkets and grocery stores in Callaway County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Callaway County

Population, 2025 estimate
45,765+3.2% since 2020
Households
16,485
Median age
40.9
Homes lived in by their owners
76%
Vehicles per household
2.1
Land area
835 sq. mi.
People per square mile
54
Median household income
$74,176+30.3% vs. 2015–2019, before inflation
Average household income
$88,804
Median home value
$201,600
Jobs located here
15,131
Daytime population
39,815Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Callaway County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery stores across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for grocery stores, numbered among those based in Missouri, with Callaway County marked.

Top counties in Missouri

Counties in Missouri ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, MO9452.2$28.3M+11.4%#18 of 2,070
2Platte County, MO92153.4$19.3M+6.7%#35 of 2,070
3St. Charles County, MO88684.2$16M+4.9%#69 of 2,070
4Cass County, MO87194.4$14.4M+7.1%#82 of 2,070
5Clay County, MO86383.7$17M+4.3%#94 of 2,070
6Jefferson County, MO82364.1$15.1M+2.7%#149 of 2,070
7Christian County, MO80174.8$12.8M+8.3%#194 of 2,070
8Johnson County, MO7994.3$13.6M+4.9%#217 of 2,070
9Lawrence County, MO7553.4$16.3M+3.7%#287 of 2,070
10Cole County, MO75144.5$13.4M+1.7%#294 of 2,070
11Callaway County, MO7495.5$10.8M+3.2%#326 of 2,070

Other business types in Callaway County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in Callaway County, MO?

There are 9 grocery stores on map listings in Callaway County as of September 2026. 2 of them (22%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 4 businesses with payroll classed as supermarkets and grocery stores in 2023.

How much do households in Callaway County, MO spend on groceries?

About $97.1M a year, or $5,893 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 9 grocery stores on map listings, it comes to $10.8M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 16,485 households in Callaway County and national spending patterns by income.

How does Callaway County, MO compare with the U.S. for grocery stores?

Callaway County has 5.5 grocery stores per 10,000 households, 19% below the U.S. rate of 6.8. Spending per store is $10.8M, 16% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, Callaway County would have about 11, against 9 on map listings. There is one business with payroll in the industry for every 4,121 households, against one for every 2,053 across the U.S.

How fast is Callaway County, MO growing?

Population estimates put Callaway County at 45,765 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 16,485 households. Median household income in Callaway County is $74,176, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Callaway County scores 74 for grocery stores (upper middle), #326 of 2,070 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Callaway County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in Callaway County

Screening a site or an acquisition in Callaway County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.