Groundwork

Clothing and laundry · Metro area · Michigan

Clothing and shoe stores in the Grand Rapids-Wyoming-Kentwood, MI metro area

The clothing and shoe stores in the Grand Rapids-Wyoming-Kentwood, MI metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #130 of 387 scored metro areas
#9 of 15 scored metro areas based in Michigan

Listings
643
296 chain locations (46%)
Official establishments
338
−9.0% since 2019
Household spending a year
$907.7M
On clothing, shoes and related services · $2,062 a household
Spending per listing
$1.4M
11% above the U.S.
Listings per 10k households
14.6
10% below the U.S.
Population, 2025
1,183,645
+2.8% since 2020

See the clothing and shoe stores around any address in the Grand Rapids-Wyoming-Kentwood metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $2,062 per household (in line with the U.S. average), households in the Grand Rapids-Wyoming-Kentwood metro area spend about $907.7M a year on clothing, shoes and related services. Spread across 643 clothing and shoe stores, that is $1.4M per store, 11% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 643 clothing and shoe stores on map listings in the Grand Rapids-Wyoming-Kentwood metro area as of September 2026. Chain locations make up 46% of them, against 44% across the U.S. Per 10,000 households, that is 14.6, 10% below the U.S. rate of 16.2.

The official count of businesses with payroll classed as clothing and shoe stores in the Grand Rapids-Wyoming-Kentwood metro area was 338 in 2023, down 9.0% from 2019. That is one for every 1,303 households, against one for every 1,273 across the U.S. Another 686 one-person businesses have no payroll, by official counts. Since fiscal 2022, 11 SBA-backed loans worth $3.6M have gone to businesses classed as clothing and shoe stores in the Grand Rapids-Wyoming-Kentwood metro area.

Population estimates put the population change in the Grand Rapids-Wyoming-Kentwood metro area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). The Grand Rapids-Wyoming-Kentwood metro area scores 60 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #130 of 387 scored metro areas and #9 of 15 scored metro areas based in Michigan.

How the Grand Rapids-Wyoming-Kentwood metro area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Grand Rapids-Wyoming-Kentwood, MI metro area compared with Michigan and the U.S.
MeasureGrand Rapids-Wyoming-Kentwood metro areaMichiganU.S.
Listings per 10k households14.614.116.2
Spending per listing$1.4M$1.4M$1.3M
Households per official establishment1,3031,5111,273
Official establishment growth, 2019–2023−9.0%−13.3%−12.2%
Population growth, 2020–2025+2.8%+0.6%+3.1%
Spending per household on clothing, shoes and related services$2,062$1,975$2,055
Median household income$82,874$72,875$80,734
Groundwork market score6053

Official counts and lending

Businesses

Official establishments, 2019 to 2023
338−9.0% over the period
Employees, 2023
4,362
Annual payroll, 2023
$83.4M
One-person businesses, 2023
686Businesses with no payroll
Map listings, September 2026
643296 chain locations
Listings at the U.S. rate for this spending
715The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
11
Amount
$3.6M

SBA-backed loans to businesses classed as clothing and shoe stores in the Grand Rapids-Wyoming-Kentwood metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Grand Rapids-Wyoming-Kentwood metro area

Population, 2025 estimate
1,183,645+2.8% since 2020
Households
440,316
Median age
38.3
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
3,243 sq. mi.
People per square mile
358
Median household income
$82,874
Average household income
$107,922
Median home value
$285,300
Jobs located here
566,419
Daytime population
1,215,585Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Grand Rapids-Wyoming-Kentwood metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for clothing and shoe stores, numbered among those based in Michigan, with the Grand Rapids-Wyoming-Kentwood metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monroe, MI79375.9$3.4M+0.7%#23 of 387
2Midland, MI773911.1$1.8M+0.3%#26 of 387
3Jackson, MI67629.9$1.9M−0.4%#77 of 387
4Battle Creek, MI65539.9$1.8M−0.6%#87 of 387
5Ann Arbor, MI6420313.5$1.7M−0.4%#98 of 387
6Bay City, MI63449.8$1.8M−1.6%#103 of 387
7Lansing-East Lansing, MI6325012.9$1.5M+1.4%#106 of 387
8Niles, MI627812.2$1.5M−1.3%#116 of 387
9Grand Rapids-Wyoming-Kentwood, MI6064314.6$1.4M+2.8%#130 of 387
10Kalamazoo-Portage, MI5813712.8$1.5M+0.8%#145 of 387

Other business types in the Grand Rapids-Wyoming-Kentwood metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Grand Rapids-Wyoming-Kentwood, MI metro area?

As of September 2026, map listings count 643 clothing and shoe stores in the Grand Rapids-Wyoming-Kentwood metro area. 296 of them (46%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 338 businesses with payroll classed as clothing and shoe stores in 2023, down 9.0% from 2019. Official counts list 686 one-person businesses without payroll.

How much do households in the Grand Rapids-Wyoming-Kentwood, MI metro area spend on clothing, shoes and related services?

About $907.7M a year, or $2,062 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 643 clothing and shoe stores on map listings, it comes to $1.4M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 440,316 households in the Grand Rapids-Wyoming-Kentwood metro area and national spending patterns by income.

How does the Grand Rapids-Wyoming-Kentwood, MI metro area compare with the U.S. for clothing and shoe stores?

The Grand Rapids-Wyoming-Kentwood metro area has 14.6 clothing and shoe stores per 10,000 households, 10% below the U.S. rate of 16.2. Spending per store is $1.4M, 11% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Grand Rapids-Wyoming-Kentwood metro area would have about 715, against 643 on map listings. There is one business with payroll in the industry for every 1,303 households, against one for every 1,273 across the U.S. The official count fell 9.0% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Grand Rapids-Wyoming-Kentwood, MI metro area growing?

Population estimates put the Grand Rapids-Wyoming-Kentwood metro area at 1,183,645 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 440,316 households. Median household income in the Grand Rapids-Wyoming-Kentwood metro area is $82,874, 3% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Grand Rapids-Wyoming-Kentwood metro area scores 60 for clothing and shoe stores (upper middle), #130 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Grand Rapids-Wyoming-Kentwood metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Grand Rapids-Wyoming-Kentwood metro area

Screening a site or an acquisition in the Grand Rapids-Wyoming-Kentwood metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.