Food and drink · Metro area · Michigan
Pizza places in the Grand Rapids-Wyoming-Kentwood, MI metro area
The pizza places in the Grand Rapids-Wyoming-Kentwood, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #118 of 387 scored metro areas
#2 of 15 scored metro areas based in Michigan
- Listings
- 373
- 218 chain locations (58%)
- Official establishments
- 836
- All limited-service restaurants · +12.7% since 2019
- Household spending a year
- $1.8B
- On food away from home · $4,095 a household
- Spending per listing
- $4.8M
- 5% below the U.S.
- Listings per 10k households
- 8.5
- 6% above the U.S.
- Population, 2025
- 1,183,645
- +2.8% since 2020
See the pizza places around any address in the Grand Rapids-Wyoming-Kentwood metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Grand Rapids-Wyoming-Kentwood metro area comes to about $1.8B a year: $4,095 per household, in line with the U.S. average. Spread across 373 pizza places, that is $4.8M per pizza place, 5% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 373 pizza places on map listings in the Grand Rapids-Wyoming-Kentwood metro area as of September 2026. Of those, 218 are chain locations, or 58%, against 58% across the U.S. That comes to 8.5 for every 10,000 households, 6% above the U.S. rate of 8.0.
In 2023, official counts showed 836 businesses with payroll in the Grand Rapids-Wyoming-Kentwood metro area classed as limited-service restaurants, up 12.7% from 2019. That is one for every 527 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 109 one-person businesses without payroll. Since fiscal 2022, 37 SBA-backed loans worth $10.6M have gone to businesses classed as limited-service restaurants in the Grand Rapids-Wyoming-Kentwood metro area.
Between 2020 and 2025, the population of the Grand Rapids-Wyoming-Kentwood metro area grew 2.8%, in step with the U.S. (+3.1%). The Groundwork market score for pizza places in the Grand Rapids-Wyoming-Kentwood metro area is 59 (upper middle), #118 of 387 scored metro areas and #2 of 15 scored metro areas based in Michigan.
How the Grand Rapids-Wyoming-Kentwood metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grand Rapids-Wyoming-Kentwood metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 8.3 | 8.0 |
| Spending per listing | $4.8M | $4.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 527 | 514 | 478 |
| Official establishment growth, 2019–2023 | +12.7% | +7.8% | +6.1% |
| Population growth, 2020–2025 | +2.8% | +0.6% | +3.1% |
| Spending per household on food away from home | $4,095 | $3,875 | $4,070 |
| Median household income | $82,874 | $72,875 | $80,734 |
| Groundwork market score | 59 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 836All limited-service restaurants · +12.7% over the period
- Employees, 2023
- 16,627
- Annual payroll, 2023
- $308.8M
- One-person businesses, 2023
- 109All limited-service restaurants with no payroll
- Map listings, September 2026
- 373218 chain locations
- Listings at the U.S. rate for this spending
- 355The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 37
- Amount
- $10.6M
SBA-backed loans to businesses classed as limited-service restaurants in the Grand Rapids-Wyoming-Kentwood metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Grand Rapids-Wyoming-Kentwood metro area
- Population, 2025 estimate
- 1,183,645+2.8% since 2020
- Households
- 440,316
- Median age
- 38.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 3,243 sq. mi.
- People per square mile
- 358
- Median household income
- $82,874
- Average household income
- $107,922
- Median home value
- $285,300
- Jobs located here
- 566,419
- Daytime population
- 1,215,585Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grand Rapids-Wyoming-Kentwood metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for pizza places, numbered among those based in Michigan, with the Grand Rapids-Wyoming-Kentwood metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Midland, MI | 65 | 22 | 6.3 | $6.4M | +0.3% | #90 of 387 |
| 2Grand Rapids-Wyoming-Kentwood, MI | 59 | 373 | 8.5 | $4.8M | +2.8% | #118 of 387 |
| 3Jackson, MI | 53 | 46 | 7.4 | $5M | −0.4% | #167 of 387 |
| 4Traverse City, MI | 52 | 63 | 9.6 | $4.2M | +2.2% | #179 of 387 |
| 5Bay City, MI | 50 | 29 | 6.4 | $5.4M | −1.6% | #189 of 387 |
| 6Ann Arbor, MI | 50 | 137 | 9.1 | $4.9M | −0.4% | #193 of 387 |
| 7Monroe, MI | 50 | 62 | 9.8 | $4M | +0.7% | #200 of 387 |
| 8Kalamazoo-Portage, MI | 46 | 91 | 8.5 | $4.6M | +0.8% | #228 of 387 |
| 9Lansing-East Lansing, MI | 44 | 154 | 7.9 | $4.8M | +1.4% | #239 of 387 |
| 10Detroit-Warren-Dearborn, MI | 43 | 1,485 | 8.4 | $4.8M | +0.1% | #249 of 387 |
Other business types in the Grand Rapids-Wyoming-Kentwood metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Grand Rapids-Wyoming-Kentwood, MI metro area?
As of September 2026, map listings count 373 pizza places in the Grand Rapids-Wyoming-Kentwood metro area. 218 of them (58%) are chain locations. The listings count pizza restaurants. Official counts show 836 businesses with payroll classed as limited-service restaurants in 2023, up 12.7% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 109 one-person businesses without payroll.
How much do households in the Grand Rapids-Wyoming-Kentwood, MI metro area spend on food away from home?
About $1.8B a year, or $4,095 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 373 pizza places on map listings, it comes to $4.8M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 440,316 households in the Grand Rapids-Wyoming-Kentwood metro area and national spending patterns by income.
How does the Grand Rapids-Wyoming-Kentwood, MI metro area compare with the U.S. for pizza places?
The Grand Rapids-Wyoming-Kentwood metro area has 8.5 pizza places per 10,000 households, 6% above the U.S. rate of 8.0. Spending per pizza place is $4.8M, 5% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Grand Rapids-Wyoming-Kentwood metro area would have about 355, against 373 on map listings. There is one business with payroll in the industry for every 527 households, against one for every 478 across the U.S. The official count rose 12.7% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Grand Rapids-Wyoming-Kentwood, MI metro area growing?
Population estimates put the Grand Rapids-Wyoming-Kentwood metro area at 1,183,645 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 440,316 households. Median household income in the Grand Rapids-Wyoming-Kentwood metro area is $82,874, 3% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Grand Rapids-Wyoming-Kentwood metro area scores 59 for pizza places (upper middle), #118 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grand Rapids-Wyoming-Kentwood metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Grand Rapids-Wyoming-Kentwood metro area
Screening a site or an acquisition in the Grand Rapids-Wyoming-Kentwood metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.