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House cleaning businesses in Caroline County, MD

The house cleaning businesses in Caroline County, MD, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$17.6M
On lawn care, cleaning and other household services · $1,406 a household
Spending per listing
$5.9M
8% below the U.S.
Listings per 10k households
2.4
9% above the U.S.
Population, 2025
34,116
+2.5% since 2020

See the house cleaning businesses around any address in Caroline County

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 house cleaning businesses in Caroline County. Per 10,000 households, that is 2.4, 9% above the U.S. rate of 2.2.

At $1,406 per household (in line with the U.S. average), households in Caroline County spend about $17.6M a year on lawn care, cleaning and other household services. Spread across 3 house cleaning businesses, that is $5.9M per business, 8% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.

In 2023, official counts showed 8 businesses with payroll in Caroline County classed as janitorial and carpet cleaning services. That is one for every 1,562 households, against one for every 1,735 across the U.S.

Population estimates show Caroline County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). With 3 house cleaning businesses on map listings, Caroline County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Caroline County compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Caroline County, MD compared with Maryland and the U.S.
MeasureCaroline CountyMarylandU.S.
Listings per 10k households2.42.52.2
Spending per listing$5.9M$7.1M$6.4M
Households per official establishment1,5621,5241,735
Official establishment growth, 2019–2023n/a−2.3%+6.6%
Population growth, 2020–2025+2.5%+1.4%+3.1%
Spending per household on lawn care, cleaning and other household services$1,406$1,757$1,414
Median household income$68,457$103,678$80,734
Groundwork market scoreNot scored61

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 8
Employees, 2023
40
Annual payroll, 2023
$1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Caroline County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Caroline County

Population, 2025 estimate
34,116+2.5% since 2020
Households
12,495
Median age
40.4
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
319 sq. mi.
People per square mile
105
Median household income
$68,457+16.8% vs. 2015–2019, before inflation
Average household income
$87,383
Median home value
$290,100
Jobs located here
8,855
Daytime population
25,447Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Caroline County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

House cleaning across Maryland

Every Maryland market ranked →

The highest-scoring counties in Maryland for house cleaning businesses, numbered among those based in Maryland, with Caroline County marked.

Top counties in Maryland

Counties in Maryland ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Charles County, MD8661.0$19M+5.9%#13 of 847
2Cecil County, MD8361.5$10.9M+3.2%#25 of 847
3Calvert County, MD7792.7$7.3M+1.7%#59 of 847
4Harford County, MD73171.7$10.7M+2.0%#79 of 847
5Carroll County, MD72162.5$7.5M+2.2%#91 of 847
6Howard County, MD66262.1$9.8M+1.9%#146 of 847
7Baltimore city, MD65301.2$11.9M−2.3%#154 of 847
8St. Mary’s County, MD64112.6$7.2M+2.4%#169 of 847
9Frederick County, MD63393.7$5.1M+11.0%#189 of 847
10Queen Anne’s County, MD6273.5$5.2M+8.8%#206 of 847
Caroline County, MDNot scored32.4$5.9M+2.5%

Other business types in Caroline County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many house cleaning businesses are in Caroline County, MD?

Caroline County has 3 house cleaning businesses on map listings as of September 2026. The listings count house cleaners and carpet cleaners. Official counts show 8 businesses with payroll classed as janitorial and carpet cleaning services in 2023.

How much do households in Caroline County, MD spend on lawn care, cleaning and other household services?

About $17.6M a year, or $1,406 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 3 house cleaning businesses on map listings, it comes to $5.9M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 12,495 households in Caroline County and national spending patterns by income.

How does Caroline County, MD compare with the U.S. for house cleaning businesses?

Caroline County has 2.4 house cleaning businesses per 10,000 households, 9% above the U.S. rate of 2.2. Spending per business is $5.9M, 8% below the U.S. figure of $6.4M. The count on map listings matches the U.S. ratio of house cleaning businesses to household spending. There is one business with payroll in the industry for every 1,562 households, against one for every 1,735 across the U.S.

How fast is Caroline County, MD growing?

Population estimates put Caroline County at 34,116 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 12,495 households. Median household income in Caroline County is $68,457, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Caroline County has no market score for house cleaning businesses: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Caroline County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in Caroline County

Screening a site or an acquisition in Caroline County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.