Beauty and personal care · County · Kansas
Hair salons in Riley County, KS
The hair salons in Riley County, KS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,907 of 2,339 scored counties
#32 of 38 scored counties in Kansas
- Listings
- 67
- 10 chain locations (15%)
- Official establishments
- 20
- 0.0% since 2019
- Household spending a year
- $25.3M
- On personal care products and services · $913 a household
- Spending per listing
- $377K
- 12% below the U.S.
- Listings per 10k households
- 24.2
- 3% above the U.S.
- Population, 2025
- 72,598
- +0.8% since 2020
See the hair salons around any address in Riley County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Riley County is 34 (lower middle), #1,907 of 2,339 scored counties and #32 of 38 scored counties in Kansas. That puts it in the bottom quarter of counties.
At $913 per household (9% below the U.S. average), households in Riley County spend about $25.3M a year on personal care products and services. Spread across 67 hair salons, that is $377K per salon, 12% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Riley County has 67 hair salons on map listings as of September 2026. 10 of them (15%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 24.2, 3% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Riley County was 20 in 2023, unchanged from 2019. That is one for every 1,385 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as beauty salons in Riley County. Population estimates put the population change in Riley County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%).
How Riley County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Riley County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.2 | 21.8 | 23.4 |
| Spending per listing | $377K | $456K | $430K |
| Households per official establishment | 1,385 | 1,795 | 1,535 |
| Official establishment growth, 2019–2023 | 0.0% | +2.8% | +6.0% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $913 | $996 | $1,005 |
| Median household income | $61,098 | $74,275 | $80,734 |
| Groundwork market score | 34 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 200.0% over the period
- Employees, 2023
- 100
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- 79Businesses with no payroll
- Map listings, September 2026
- 6710 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as beauty salons in Riley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Riley County
- Population, 2025 estimate
- 72,598+0.8% since 2020
- Households
- 27,695
- Median age
- 30.7
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 118
- Median household income
- $61,098+19.3% vs. 2015–2019, before inflation
- Average household income
- $85,486
- Median home value
- $237,100
- Jobs located here
- 27,758
- Daytime population
- 75,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for hair salons, numbered among those based in Kansas, with Riley County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pottawatomie County, KS | 76 | 16 | 17.1 | $628K | +6.9% | #141 of 2,339 |
| 2Jefferson County, KS | 75 | 10 | 13.5 | $764K | −0.2% | #152 of 2,339 |
| 3Jackson County, KS | 74 | 7 | 14.0 | $689K | +1.5% | #172 of 2,339 |
| 4Wyandotte County, KS | 71 | 94 | 15.3 | $588K | +1.0% | #262 of 2,339 |
| 5Leavenworth County, KS | 69 | 48 | 15.9 | $674K | +3.2% | #310 of 2,339 |
| 6Butler County, KS | 68 | 52 | 20.5 | $499K | +3.1% | #370 of 2,339 |
| 7Osage County, KS | 66 | 9 | 14.0 | $672K | −0.3% | #411 of 2,339 |
| 8Marion County, KS | 63 | 6 | 12.6 | $716K | −1.3% | #520 of 2,339 |
| 9Johnson County, KS | 63 | 580 | 23.2 | $525K | +4.2% | #539 of 2,339 |
| 10Miami County, KS | 63 | 33 | 24.0 | $443K | +5.9% | #557 of 2,339 |
| 32Riley County, KS | 34 | 67 | 24.2 | $377K | +0.8% | #1,907 of 2,339 |
Other business types in Riley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas30
- Hair salons34
- Barbershops66
- Nail salons46
- Spas and skin care24
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Riley County, KS?
Map listings as of September 2026 show 67 hair salons in Riley County. 10 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 20 businesses with payroll classed as beauty salons in 2023, unchanged from 2019. Official counts list 79 one-person businesses without payroll.
How much do households in Riley County, KS spend on personal care products and services?
About $25.3M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 67 hair salons on map listings, it comes to $377K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 27,695 households in Riley County and national spending patterns by income.
How does Riley County, KS compare with the U.S. for hair salons?
Riley County has 24.2 hair salons per 10,000 households, 3% above the U.S. rate of 23.4. Spending per salon is $377K, 12% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Riley County would have about 59, against 67 on map listings. There is one business with payroll in the industry for every 1,385 households, against one for every 1,535 across the U.S. The official count held level from 2019 to 2023, against +6.0% for the U.S.
How fast is Riley County, KS growing?
Population estimates put Riley County at 72,598 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 27,695 households. Median household income in Riley County is $61,098, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Riley County scores 34 for hair salons (lower middle), #1,907 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riley County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Riley County
Screening a site or an acquisition in Riley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.