County profile · Kansas
Riley County, KS market data
How Riley County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 72,598
- +0.8% since 2020
- Households
- 27,695
- Median household income
- $61,098
- +19.3% vs. 2015–2019, before inflation
- Median home value
- $237,100
- Jobs located here
- 27,758
- Highest market score
- 78
- Collision repair and body shops, #85 of 1,327 scored counties
A site report maps the competitors on map listings around any address in Riley County by name and distance, and the households and spending within reach. Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Riley County has an estimated 72,598 people and 27,695 households. Population estimates put the population change in Riley County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). Median household income in Riley County is $61,098, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
Relative to the U.S., household spending in Riley County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Of the business types scored in Riley County, collision repair and body shops (78), auto repair shops (72) and gas stations (67) have the highest Groundwork market scores. For collision repair and body shops, that ranks #85 of 1,327 scored counties.
Riley County is part of the Manhattan metro area. Against the U.S., map listings per household run highest for property management companies (3.1 times the U.S. rate) and lowest for primary care and pediatric clinics (44% below the U.S. rate).
All 56 business types in Riley County
Highest Groundwork market score first. Each score compares Riley County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 78 | #85 of 1,327 | 5 | 1.8 | $5.8M | 189 | 4 |
| Auto repair shops | 72 | #283 of 2,378 | 40 | 14.4 | $729K | 164 | 22 |
| Gas stations | 67 | #480 of 2,358 | 25 | 9.0 | $3M | 125 | 13 |
| Grocery and convenience stores | 67 | #521 of 2,402 | 39 | 14.1 | $4.1M | 120 | 13 |
| Barbershops | 66 | #297 of 1,356 | 7 | 2.5 | $3.6M | 192 | Under 3 |
| Grocery stores | 64 | #554 of 2,070 | 9 | 3.2 | $17.6M | 189 | 11 |
| Auto repair and car care | 64 | #567 of 2,401 | 80 | 28.9 | $365K | 136 | 40 |
| Primary care and pediatrics | 59 | #531 of 1,656 | 11 | 4.0 | $3.3M | 186 | 50 |
| HVAC and plumbing | 58 | #570 of 1,707 | 15 | 5.4 | $4.7M | 98 | 12 |
| Pet grooming and boarding | 55 | #601 of 1,461 | 9 | 3.2 | $2.4M | 93 | 5 |
| Yoga, Pilates and fitness studios | 51 | #374 of 777 | 6 | 2.2 | $3.6M | 89 | 5 |
| Convenience stores | 51 | #1,080 of 2,261 | 24 | 8.7 | $6.6M | 84 | Under 3 |
| Child care and preschools | 50 | #825 of 1,611 | 12 | 4.3 | $854K | 85 | 12 |
| Physical therapy | 49 | #749 of 1,422 | 19 | 6.9 | $1.9M | 80 | 8 |
| Tire shops | 47 | #844 of 1,530 | 12 | 4.3 | $2.4M | 97 | 7 |
| Nail salons | 46 | #796 of 1,328 | 13 | 4.7 | $1.9M | 116 | 7 |
| Landscaping and lawn care | 44 | #885 of 1,493 | 12 | 4.3 | $2.6M | 90 | 26 |
| Home repair trades | 44 | #1,321 of 2,057 | 35 | 12.6 | $2M | 82 | 34 |
| Sit-down restaurants | 44 | #1,469 of 2,405 | 156 | 56.3 | $633K | 95 | 43 |
| Roofing and gutters | 42 | #760 of 1,177 | 8 | 2.9 | $8.7M | 103 | 7 |
| Gyms | 42 | #1,210 of 1,792 | 34 | 12.3 | $639K | 49 | 5 |
| Pizza | 40 | #1,443 of 2,090 | 29 | 10.5 | $3.4M | 67 | 52 |
| Optometrists and eye care | 38 | #950 of 1,302 | 16 | 5.8 | $2.3M | 73 | 6 |
| Dentists and orthodontists | 38 | #1,368 of 1,886 | 39 | 14.1 | $935K | 95 | 25 |
| Fast food and sandwich shops | 37 | #1,619 of 2,222 | 47 | 17.0 | $2.1M | 69 | 52 |
| Veterinarians | 36 | #1,076 of 1,485 | 13 | 4.7 | $1.6M | 60 | 8 |
| Pet businesses | 36 | #1,679 of 2,200 | 38 | 13.7 | $563K | 64 | 16 |
| Hair salons | 34 | #1,907 of 2,339 | 67 | 24.2 | $377K | 88 | 20 |
| Pest control | 33 | #578 of 699 | 5 | 1.8 | $6.4M | 62 | 3 |
| Chiropractors | 33 | #1,196 of 1,490 | 19 | 6.9 | $1.9M | 80 | 22 |
| Restaurants and cafes | 32 | #1,956 of 2,405 | 324 | 117.0 | $305K | 82 | 125 |
| Electricians | 31 | #977 of 1,160 | 12 | 4.3 | $5.8M | 48 | 15 |
| Car washes and detailing | 31 | #1,187 of 1,451 | 16 | 5.8 | $1.8M | 72 | 9 |
| Doctors, dentists and clinics | 31 | #2,058 of 2,394 | 278 | 100.4 | $131K | 86 | 111 |
| Salons, barbers and spas | 30 | #2,130 of 2,385 | 126 | 45.5 | $201K | 94 | 44 |
| Martial arts and dance studios | 29 | #1,155 of 1,334 | 15 | 5.4 | $1.4M | 72 | 12 |
| Lawn, cleaning and pest control | 29 | #1,596 of 1,771 | 24 | 8.7 | $1.3M | 79 | 50 |
| Mortgage brokers and lenders | 28 | #803 of 887 | 10 | 3.6 | Index only | 94 | Under 3 |
| Gyms, studios and classes | 28 | #1,856 of 2,088 | 55 | 19.9 | $395K | 60 | 17 |
| Clothing, shoes and laundry | 28 | #1,896 of 2,210 | 76 | 27.4 | $671K | 76 | 36 |
| Clothing and shoe stores | 27 | #1,794 of 2,087 | 57 | 20.6 | $895K | 70 | 36 |
| Bakeries and dessert shops | 26 | #1,712 of 1,889 | 31 | 11.2 | $3.2M | 77 | 29 |
| Pet stores | 24 | #870 of 974 | 9 | 3.2 | $2.4M | 53 | 3 |
| Spas and skin care | 24 | #1,648 of 1,769 | 34 | 12.3 | $744K | 85 | 15 |
| House cleaning | 22 | #805 of 847 | 7 | 2.5 | $4.5M | 71 | 21 |
| Coffee shops and cafes | 22 | #1,945 of 2,063 | 45 | 16.2 | $2.2M | 59 | 29 |
| Insurance agencies | 21 | #2,050 of 2,272 | 45 | 16.2 | $999K | 80 | 40 |
| Real estate agents and brokers | 18 | #2,168 of 2,176 | 99 | 35.7 | Index only | 68 | 45 |
| Real estate | 17 | #2,222 of 2,229 | 138 | 49.8 | Index only | 61 | 78 |
| Property management | 12 | #906 of 910 | 26 | 9.4 | Index only | 25 | 22 |
| Funeral homes | Not scored | Not scored | 4 | 1.4 | $625K | 92 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.1 | $17M | 109 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.1 | Index only | 46 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.1 | $17M | 136 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $14.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $36.5M | Too few | Under 3 |
Household spending in Riley County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.2M | $1,053 | 110 |
| Gasoline and other fuels | $74.5M | $2,690 | 104 |
| Food away from home | $98.7M | $3,565 | 88 |
| Groceries | $158.3M | $5,716 | 90 |
| Personal care products and services | $25.3M | $913 | 91 |
| Child care and other personal services | $10.2M | $370 | 64 |
| Memberships, classes and admissions | $21.7M | $785 | 80 |
| Medical and dental services | $36.5M | $1,316 | 102 |
| Pets | $21.4M | $772 | 85 |
| Clothing, shoes and related services | $51M | $1,842 | 90 |
| Vehicle insurance | $45M | $1,623 | 83 |
| Home repairs, maintenance and insurance | $69.8M | $2,519 | 83 |
| Lawn care, cleaning and other household services | $31.8M | $1,147 | 81 |
| Rent and homeowner costs | $365.4M | $13,192 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Riley County
- Population, 2025 estimate
- 72,598+0.8% since 2020
- Households
- 27,695
- Median age
- 30.7
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 118
- Median household income
- $61,098+19.3% vs. 2015–2019, before inflation
- Average household income
- $85,486
- Median home value
- $237,100
- Jobs located here
- 27,758
- Daytime population
- 75,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kansas 8
- Geary County, KS35,815 people
- Pottawatomie County, KS26,204 people
- Clay County, KS8,048 people
- Wabaunsee County, KS7,009 people
- Morris County, KS5,340 people
- Dickinson County, KS18,445 people
- Marshall County, KS9,993 people
- Washington County, KS5,533 people
Questions
How fast is Riley County, KS growing?
Population estimates put Riley County at 72,598 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 27,695 households. Median household income rose 19.3% from the 2015–2019 survey, before inflation.
How much do households in Riley County, KS spend?
Households in Riley County spend about $365.4M a year on rent and homeowner costs, $158.3M on groceries and $98.7M on food away from home. Set against the U.S., households in Riley County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (64).
Which business types have the highest market scores in Riley County, KS?
The highest Groundwork market scores in Riley County are for collision repair and body shops (78), auto repair shops (72) and gas stations (67). Riley County ranks #85 of 1,327 scored counties for collision repair and body shops.
How does Riley County, KS compare with the U.S.?
The median household income in Riley County is $61,098 a year, 24% below the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $237,100, against $332,700 for the U.S. For its number of households, Riley County has the most map listings, relative to the U.S., for property management companies (3.1 times the U.S. rate) and the fewest for primary care and pediatric clinics (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Riley County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riley County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Riley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.