Pets · County · Kansas
Pet businesses in Riley County, KS
The pet businesses in Riley County, KS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,679 of 2,200 scored counties
#20 of 36 scored counties in Kansas
- Listings
- 38
- 6 chain locations (16%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $21.4M
- On pets · $772 a household
- Spending per listing
- $563K
- 36% below the U.S.
- Listings per 10k households
- 13.7
- 32% above the U.S.
- Population, 2025
- 72,598
- +0.8% since 2020
See the pet businesses around any address in Riley County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Riley County scores 36 (lower middle) on the Groundwork market score for pet businesses, ranking #1,679 of 2,200 scored counties and #20 of 36 scored counties in Kansas. That puts it in the bottom quarter of counties.
Households in Riley County spend about $21.4M a year on pets, or $772 per household, 15% below the U.S. average. That is about $563K of household spending for each business on map listings, 36% below the U.S. figure of $878K.
Riley County has 38 pet businesses on map listings as of September 2026. 6 of them (16%) are chain locations, against 17% across the U.S. That comes to 13.7 for every 10,000 households, 32% above the U.S. rate of 10.4.
In 2023, official counts showed 16 businesses with payroll in Riley County classed as pet care, veterinarians and pet stores. That is one for every 1,731 households, against one for every 1,852 across the U.S. Population estimates show Riley County grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%).
How Riley County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Riley County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.7 | 12.0 | 10.4 |
| Spending per listing | $563K | $710K | $878K |
| Households per official establishment | 1,731 | 1,498 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +8.7% | +11.4% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on pets | $772 | $851 | $909 |
| Median household income | $61,098 | $74,275 | $80,734 |
| Groundwork market score | 36 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 16
- Employees, 2023
- 163
- Annual payroll, 2023
- $4.9M
- One-person businesses, 2023
- 49Businesses with no payroll
- Map listings, September 2026
- 386 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Riley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Riley County
- Population, 2025 estimate
- 72,598+0.8% since 2020
- Households
- 27,695
- Median age
- 30.7
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 118
- Median household income
- $61,098+19.3% vs. 2015–2019, before inflation
- Average household income
- $85,486
- Median home value
- $237,100
- Jobs located here
- 27,758
- Daytime population
- 75,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for pet businesses, numbered among those based in Kansas, with Riley County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wyandotte County, KS | 73 | 33 | 5.4 | $1.4M | +1.0% | #186 of 2,200 |
| 2Jefferson County, KS | 72 | 5 | 6.7 | $1.3M | −0.2% | #212 of 2,200 |
| 3Miami County, KS | 66 | 17 | 12.4 | $748K | +5.9% | #448 of 2,200 |
| 4Ford County, KS | 65 | 11 | 9.3 | $857K | −0.6% | #475 of 2,200 |
| 5Sumner County, KS | 63 | 6 | 6.7 | $1.2M | −0.1% | #532 of 2,200 |
| 6Johnson County, KS | 63 | 313 | 12.5 | $865K | +4.2% | #544 of 2,200 |
| 7Finney County, KS | 63 | 13 | 9.8 | $837K | −2.1% | #550 of 2,200 |
| 8Leavenworth County, KS | 58 | 35 | 11.6 | $803K | +3.2% | #728 of 2,200 |
| 9Ellis County, KS | 57 | 12 | 9.8 | $774K | +0.4% | #774 of 2,200 |
| 10Douglas County, KS | 53 | 52 | 10.3 | $818K | +1.8% | #940 of 2,200 |
| 20Riley County, KS | 36 | 38 | 13.7 | $563K | +0.8% | #1,679 of 2,200 |
Other business types in Riley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses36
- Veterinarians36
- Pet grooming and boarding55
- Pet stores24
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Riley County, KS?
Map listings as of September 2026 show 38 pet businesses in Riley County. 6 of them (16%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 16 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 49 one-person businesses without payroll.
How much do households in Riley County, KS spend on pets?
About $21.4M a year, or $772 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 38 pet businesses on map listings, it comes to $563K per business. It is estimated from the incomes of the 27,695 households in Riley County and national spending patterns by income.
How does Riley County, KS compare with the U.S. for pet businesses?
Riley County has 13.7 pet businesses per 10,000 households, 32% above the U.S. rate of 10.4. Spending per business is $563K, 36% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Riley County would have about 24, against 38 on map listings. There is one business with payroll in the industry for every 1,731 households, against one for every 1,852 across the U.S.
How fast is Riley County, KS growing?
Population estimates put Riley County at 72,598 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 27,695 households. Median household income in Riley County is $61,098, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Riley County scores 36 for pet businesses (lower middle), #1,679 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riley County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Riley County
Screening a site or an acquisition in Riley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.