Fitness and classes · County · Kansas
Gyms in Riley County, KS
The gyms in Riley County, KS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,210 of 1,792 scored counties
#19 of 32 scored counties in Kansas
- Listings
- 34
- 6 chain locations (18%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $21.7M
- On memberships, classes and admissions · $785 a household
- Spending per listing
- $639K
- 51% below the U.S.
- Listings per 10k households
- 12.3
- 62% above the U.S.
- Population, 2025
- 72,598
- +0.8% since 2020
See the gyms around any address in Riley County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Riley County comes to about $21.7M a year: $785 per household, 20% below the U.S. average. That works out to $639K per gym, 51% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 34 gyms on map listings in Riley County as of September 2026. 6 of them (18%) are chain locations, against 28% across the U.S. That is 12.3 per 10,000 households, 62% above the U.S. rate of 7.6.
Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in Riley County in 2023. That is one for every 5,539 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $998K has gone to businesses classed as fitness and recreational sports centers in Riley County.
Population estimates put the population change in Riley County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). The Groundwork market score for gyms in Riley County is 42 (lower middle), #1,210 of 1,792 scored counties and #19 of 32 scored counties in Kansas.
How Riley County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Riley County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 7.6 | 7.6 |
| Spending per listing | $639K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 5,539 | 3,888 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +5.8% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $785 | $911 | $983 |
| Median household income | $61,098 | $74,275 | $80,734 |
| Groundwork market score | 42 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5All fitness and recreational sports centers
- Employees, 2023
- 87
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 346 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $998K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Riley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Riley County
- Population, 2025 estimate
- 72,598+0.8% since 2020
- Households
- 27,695
- Median age
- 30.7
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 118
- Median household income
- $61,098+19.3% vs. 2015–2019, before inflation
- Average household income
- $85,486
- Median home value
- $237,100
- Jobs located here
- 27,758
- Daytime population
- 75,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for gyms, numbered among those based in Kansas, with Riley County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Butler County, KS | 87 | 9 | 3.6 | $2.6M | +3.1% | #23 of 1,792 |
| 2Leavenworth County, KS | 81 | 21 | 7.0 | $1.5M | +3.2% | #61 of 1,792 |
| 3Sedgwick County, KS | 67 | 122 | 5.9 | $1.4M | +2.6% | #298 of 1,792 |
| 4Miami County, KS | 67 | 11 | 8.0 | $1.3M | +5.9% | #303 of 1,792 |
| 5Pottawatomie County, KS | 66 | 9 | 9.6 | $1.1M | +6.9% | #337 of 1,792 |
| 6Reno County, KS | 65 | 12 | 4.7 | $1.5M | −0.6% | #359 of 1,792 |
| 7Wyandotte County, KS | 59 | 35 | 5.7 | $1.3M | +1.0% | #566 of 1,792 |
| 8Johnson County, KS | 59 | 261 | 10.5 | $1.3M | +4.2% | #570 of 1,792 |
| 9Franklin County, KS | 57 | 6 | 5.8 | $1.3M | +1.1% | #647 of 1,792 |
| 10Douglas County, KS | 57 | 39 | 7.7 | $1.2M | +1.8% | #655 of 1,792 |
| 19Riley County, KS | 42 | 34 | 12.3 | $639K | +0.8% | #1,210 of 1,792 |
Other business types in Riley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Riley County, KS?
As of September 2026, map listings count 34 gyms in Riley County. 6 of them (18%) are chain locations. The listings count gyms and fitness centers. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Riley County, KS spend on memberships, classes and admissions?
About $21.7M a year, or $785 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 34 gyms on map listings, it comes to $639K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 27,695 households in Riley County and national spending patterns by income.
How does Riley County, KS compare with the U.S. for gyms?
Riley County has 12.3 gyms per 10,000 households, 62% above the U.S. rate of 7.6. Spending per gym is $639K, 51% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Riley County would have about 17, against 34 on map listings. There is one business with payroll in the industry for every 5,539 households, against one for every 3,109 across the U.S.
How fast is Riley County, KS growing?
Population estimates put Riley County at 72,598 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 27,695 households. Median household income in Riley County is $61,098, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Riley County scores 42 for gyms (lower middle), #1,210 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riley County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Riley County
Screening a site or an acquisition in Riley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.