Beauty and personal care · Small-town market · Arizona
Salons, barbers and spas in the Nogales, AZ area
How the Nogales, AZ area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #56 of 538 scored small-town markets
#4 of 4 scored small-town markets based in Arizona
- Listings
- 42
- 4 chain locations (10%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $14.1M
- On personal care products and services · $830 a household
- Spending per listing
- $335K
- 58% above the U.S.
- Listings per 10k households
- 24.8
- 47% below the U.S.
- Population, 2025
- 50,020
- +4.8% since 2020
See the salons, barbers and spas around any address in the Nogales area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Nogales area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 42 salons, barbers and spas in the Nogales area. Of those, 4 are chain locations, or 10%, against 15% across the U.S. That comes to 24.8 for every 10,000 households, 47% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Nogales area comes to about $14.1M a year: $830 per household, 17% below the U.S. average. Spread across 42 salons, barbers and spas, that is $335K per business, 58% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Nogales area was 10 in 2023. That is one for every 1,697 households, against one for every 804 across the U.S. Official counts also show 125 one-person businesses without payroll.
Population estimates show the Nogales area grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Nogales area is 69 (upper middle), #56 of 538 scored small-town markets and #4 of 4 scored small-town markets based in Arizona. That puts it in the top quarter of small-town markets.
How the Nogales area compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nogales area | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.8 | 49.0 | 47.2 |
| Spending per listing | $335K | $208K | $213K |
| Households per official establishment | 1,697 | 849 | 804 |
| Official establishment growth, 2019–2023 | n/a | +39.1% | +14.1% |
| Population growth, 2020–2025 | +4.8% | +6.1% | +3.1% |
| Spending per household on personal care products and services | $830 | $1,017 | $1,005 |
| Median household income | $55,217 | $79,964 | $80,734 |
| Groundwork market score | 69 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 21
- Annual payroll, 2023
- $347K
- One-person businesses, 2023
- 125Businesses with no payroll
- Map listings, September 2026
- 424 chain locations
- Listings at the U.S. rate for this spending
- 66The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Nogales area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Nogales area
- Population, 2025 estimate
- 50,020+4.8% since 2020
- Households
- 16,966
- Median age
- 38.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,236 sq. mi.
- People per square mile
- 40
- Median household income
- $55,217+33.8% vs. 2015–2019, before inflation
- Average household income
- $71,913
- Median home value
- $233,000
- Jobs located here
- 12,313
- Daytime population
- 42,829Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Nogales area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Nogales area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arizona
Every Arizona market ranked →The highest-scoring small-town markets in Arizona for salons, barbers and spas, numbered among those based in Arizona, with the Nogales area marked.
Top small-town markets in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Safford, AZ | 81 | 34 | 26.7 | $337K | +4.0% | #8 of 538 |
| 2Payson, AZ | 75 | 59 | 25.0 | $350K | +0.9% | #24 of 538 |
| 3Show Low, AZ | 75 | 102 | 25.5 | $319K | +3.0% | #25 of 538 |
| 4Nogales, AZ | 69 | 42 | 24.8 | $335K | +4.8% | #56 of 538 |
Other business types in the Nogales area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas69
- Hair salons71
- Barbershops61
- Nail salons
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Nogales, AZ area?
The Nogales area has 42 salons, barbers and spas on map listings as of September 2026. 4 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 10 businesses with payroll classed as personal care services in 2023. Another 125 one-person businesses have no payroll, by official counts.
How much do households in the Nogales, AZ area spend on personal care products and services?
About $14.1M a year, or $830 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 42 salons, barbers and spas on map listings, it comes to $335K per business. It is estimated from the incomes of the 16,966 households in the Nogales area and national spending patterns by income.
How does the Nogales, AZ area compare with the U.S. for salons, barbers and spas?
The Nogales area has 24.8 salons, barbers and spas per 10,000 households, 47% below the U.S. rate of 47.2. Spending per business is $335K, 58% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Nogales area would have about 66, against 42 on map listings. There is one business with payroll in the industry for every 1,697 households, against one for every 804 across the U.S.
How fast is the Nogales, AZ area growing?
Population estimates put the Nogales area at 50,020 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 16,966 households. Median household income in the Nogales area is $55,217, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Nogales area scores 69 for salons, barbers and spas (upper middle), #56 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Nogales area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Nogales area
Screening a site or an acquisition in the Nogales area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Nogales area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.