Fitness and classes · Small-town market · Arizona
Gyms in the Nogales, AZ area
How the Nogales, AZ area compares with other small-town markets and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #302 of 506 scored small-town markets
#4 of 4 scored small-town markets based in Arizona
- Listings
- 16
- 4 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.4M
- On memberships, classes and admissions · $733 a household
- Spending per listing
- $777K
- 40% below the U.S.
- Listings per 10k households
- 9.4
- 24% above the U.S.
- Population, 2025
- 50,020
- +4.8% since 2020
See the gyms around any address in the Nogales area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Nogales area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Nogales area spend about $12.4M a year on memberships, classes and admissions, or $733 per household, 25% below the U.S. average. Spread across 16 gyms, that is $777K per gym, 40% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
The Nogales area has 16 gyms on map listings as of September 2026. 4 of them (25%) are chain locations, against 28% across the U.S. That comes to 9.4 for every 10,000 households, 24% above the U.S. rate of 7.6.
Official counts don’t publish a figure for fitness and recreational sports centers in the Nogales area, since they leave out counts under 3.
Population estimates put the population change in the Nogales area from 2020 to 2025 at +4.8%, faster than the U.S. (+3.1%). For gyms, the Nogales area has a Groundwork market score of 46 (lower middle): #302 of 506 scored small-town markets and #4 of 4 scored small-town markets based in Arizona.
How the Nogales area compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nogales area | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 7.2 | 7.6 |
| Spending per listing | $777K | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 3,513 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +7.3% | +5.8% |
| Population growth, 2020–2025 | +4.8% | +6.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $733 | $1,114 | $983 |
| Median household income | $55,217 | $79,964 | $80,734 |
| Groundwork market score | 46 | 78 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 164 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Nogales area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Nogales area
- Population, 2025 estimate
- 50,020+4.8% since 2020
- Households
- 16,966
- Median age
- 38.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,236 sq. mi.
- People per square mile
- 40
- Median household income
- $55,217+33.8% vs. 2015–2019, before inflation
- Average household income
- $71,913
- Median home value
- $233,000
- Jobs located here
- 12,313
- Daytime population
- 42,829Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Nogales area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Nogales area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Arizona
Every Arizona market ranked →The highest-scoring small-town markets in Arizona for gyms, numbered among those based in Arizona, with the Nogales area marked.
Top small-town markets in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Show Low, AZ | 75 | 21 | 5.2 | $1.4M | +3.0% | #25 of 506 |
| 2Payson, AZ | 58 | 18 | 7.6 | $1.1M | +0.9% | #174 of 506 |
| 3Safford, AZ | 57 | 9 | 7.1 | $1.2M | +4.0% | #182 of 506 |
| 4Nogales, AZ | 46 | 16 | 9.4 | $777K | +4.8% | #302 of 506 |
Other business types in the Nogales area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Nogales, AZ area?
Map listings as of September 2026 show 16 gyms in the Nogales area. 4 of them (25%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in the Nogales area: counts under 3 are left out.
How much do households in the Nogales, AZ area spend on memberships, classes and admissions?
About $12.4M a year, or $733 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 16 gyms on map listings, it comes to $777K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 16,966 households in the Nogales area and national spending patterns by income.
How does the Nogales, AZ area compare with the U.S. for gyms?
The Nogales area has 9.4 gyms per 10,000 households, 24% above the U.S. rate of 7.6. Spending per gym is $777K, 40% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Nogales area would have about 10, against 16 on map listings.
How fast is the Nogales, AZ area growing?
Population estimates put the Nogales area at 50,020 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 16,966 households. Median household income in the Nogales area is $55,217, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Nogales area scores 46 for gyms (lower middle), #302 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Nogales area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Nogales area
Screening a site or an acquisition in the Nogales area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Nogales area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.