Groundwork

Beauty and personal care · Small-town market · Arizona

Nail salons in the Nogales, AZ area

Competitor counts, household spending and official business counts for nail salons in the Nogales, AZ area, set against other small-town markets and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$14.1M
On personal care products and services · $830 a household
Spending per listing
$7M
Too few listings to compare
Listings per 10k households
1.2
Too few listings to compare
Population, 2025
50,020
+4.8% since 2020

See the nail salons around any address in the Nogales area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Nogales area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $830 per household (17% below the U.S. average), households in the Nogales area spend about $14.1M a year on personal care products and services. That is about $7M of household spending for each salon on map listings. The spending figure covers all personal care products and services, not only nail salons.

There are 2 nail salons on map listings in the Nogales area as of September 2026. That is 1.2 per 10,000 households.

Official counts don’t publish a figure for nail salons in the Nogales area, since they leave out counts under 3. Official counts also show 27 one-person businesses without payroll.

Between 2020 and 2025, the population of the Nogales area grew 4.8%, faster than the U.S. (+3.1%). With 2 nail salons on map listings, the Nogales area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Nogales area compares

The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Nogales, AZ area compared with Arizona and the U.S.
MeasureNogales areaArizonaU.S.
Listings per 10k households1.26.06.0
Spending per listing$7M$1.7M$1.7M
Households per official establishmentn/a4,3213,754
Official establishment growth, 2019–2023n/a+54.1%+23.2%
Population growth, 2020–2025+4.8%+6.1%+3.1%
Spending per household on personal care products and services$830$1,017$1,005
Median household income$55,217$79,964$80,734
Groundwork market scoreNot scored53

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
27Businesses with no payroll
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Nogales area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Nogales area

Population, 2025 estimate
50,020+4.8% since 2020
Households
16,966
Median age
38.7
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
1,236 sq. mi.
People per square mile
40
Median household income
$55,217+33.8% vs. 2015–2019, before inflation
Average household income
$71,913
Median home value
$233,000
Jobs located here
12,313
Daytime population
42,829Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Nogales area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Nogales area. Signed out, you see a blurred preview; on an account, each report is one action.

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Other business types in the Nogales area

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many nail salons are in the Nogales, AZ area?

As of September 2026, map listings count 2 nail salons in the Nogales area. The listings count nail salons. No official count is published for nail salons in the Nogales area: counts under 3 are left out. Official counts list 27 one-person businesses without payroll.

How much do households in the Nogales, AZ area spend on personal care products and services?

About $14.1M a year, or $830 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 16,966 households in the Nogales area and national spending patterns by income.

How does the Nogales, AZ area compare with the U.S. for nail salons?

The Nogales area has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of nail salons to household spending, the Nogales area would have about 8, against 2 on map listings.

How fast is the Nogales, AZ area growing?

Population estimates put the Nogales area at 50,020 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 16,966 households. Median household income in the Nogales area is $55,217, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Nogales area has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Nogales area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Nogales area

Screening a site or an acquisition in the Nogales area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Nogales area. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.