Groundwork

Food and drink · County · New Hampshire

Restaurants and cafes in Carroll County, NH

The restaurants and cafes in Carroll County, NH, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #1,850 of 2,405 scored counties
#8 of 10 scored counties in New Hampshire

Listings
376
61 chain locations (16%)
Official establishments
183
+2.2% since 2019
Household spending a year
$90.2M
On food away from home · $4,127 a household
Spending per listing
$240K
35% below the U.S.
Listings per 10k households
172.1
57% above the U.S.
Population, 2025
52,784
+5.0% since 2020

See the restaurants and cafes around any address in Carroll County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for restaurants and cafes in Carroll County is 35 (lower middle), #1,850 of 2,405 scored counties and #8 of 10 scored counties in New Hampshire. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 376 restaurants and cafes in Carroll County. 61 of them (16%) are chain locations, against 34% across the U.S. Per 10,000 households, that is 172.1, 57% above the U.S. rate of 109.8.

Household spending on food away from home in Carroll County comes to about $90.2M a year: $4,127 per household, in line with the U.S. average. That works out to $240K per restaurant, 35% below the U.S. figure of $371K.

Official counts show 183 businesses with payroll classed as restaurants and other eating places in Carroll County in 2023, up 2.2% from 2019. That is one for every 119 households, against one for every 209 across the U.S. Since fiscal 2022, 19 SBA-backed loans worth $6.9M have gone to businesses classed as restaurants and other eating places in Carroll County. Population estimates show Carroll County grew 5.0% from 2020 to 2025, faster than the U.S. (+3.1%).

How Carroll County compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Carroll County, NH compared with New Hampshire and the U.S.
MeasureCarroll CountyNew HampshireU.S.
Listings per 10k households172.1108.9109.8
Spending per listing$240K$413K$371K
Households per official establishment119186209
Official establishment growth, 2019–2023+2.2%+3.0%+6.0%
Population growth, 2020–2025+5.0%+2.7%+3.1%
Spending per household on food away from home$4,127$4,493$4,070
Median household income$86,463$99,031$80,734
Groundwork market score3560

Official counts and lending

Businesses

Official establishments, 2019 to 2023
179 → 183+2.2% over the period
Employees, 2023
2,544
Annual payroll, 2023
$78.7M
One-person businesses, 2023
14Businesses with no payroll
Map listings, September 2026
37661 chain locations
Listings at the U.S. rate for this spending
243The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
19
Amount
$6.9M

SBA-backed loans to businesses classed as restaurants and other eating places in Carroll County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Carroll County

Population, 2025 estimate
52,784+5.0% since 2020
Households
21,847
Median age
52.4
Homes lived in by their owners
83%
Vehicles per household
1.9
Land area
932 sq. mi.
People per square mile
56
Median household income
$86,463+36.9% vs. 2015–2019, before inflation
Average household income
$113,348
Median home value
$388,900
Jobs located here
19,503
Daytime population
49,832Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Carroll County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across New Hampshire

Every New Hampshire market ranked →

The highest-scoring counties in New Hampshire for restaurants and cafes, numbered among those based in New Hampshire, with Carroll County marked.

Top counties in New Hampshire

Counties in New Hampshire ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH7413380.0$493K+2.1%#270 of 2,405
2Strafford County, NH6546388.9$482K+3.0%#557 of 2,405
3Merrimack County, NH6453888.3$494K+2.6%#596 of 2,405
4Hillsborough County, NH641,59794.6$489K+2.5%#597 of 2,405
5Cheshire County, NH58310101.2$397K+2.3%#845 of 2,405
6Rockingham County, NH531,598125.3$396K+3.0%#1,057 of 2,405
7Belknap County, NH41329124.9$340K+2.1%#1,579 of 2,405
8Carroll County, NH35376172.1$240K+5.0%#1,850 of 2,405
9Grafton County, NH34549148.0$286K+2.2%#1,888 of 2,405
10Coos County, NH29158112.8$294K+0.4%#2,074 of 2,405

Other business types in Carroll County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Carroll County, NH?

Carroll County has 376 restaurants and cafes on map listings as of September 2026. 61 of them (16%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 183 businesses with payroll classed as restaurants and other eating places in 2023, up 2.2% from 2019. Official counts list 14 one-person businesses without payroll.

How much do households in Carroll County, NH spend on food away from home?

About $90.2M a year, or $4,127 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 376 restaurants and cafes on map listings, it comes to $240K per restaurant. It is estimated from the incomes of the 21,847 households in Carroll County and national spending patterns by income.

How does Carroll County, NH compare with the U.S. for restaurants and cafes?

Carroll County has 172.1 restaurants and cafes per 10,000 households, 57% above the U.S. rate of 109.8. Spending per restaurant is $240K, 35% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Carroll County would have about 243, against 376 on map listings. There is one business with payroll in the industry for every 119 households, against one for every 209 across the U.S. The official count rose 2.2% from 2019 to 2023, against +6.0% for the U.S.

How fast is Carroll County, NH growing?

Population estimates put Carroll County at 52,784 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 21,847 households. The median household income in Carroll County is $86,463 a year, 7% above the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carroll County scores 35 for restaurants and cafes (lower middle), #1,850 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Carroll County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Carroll County

Screening a site or an acquisition in Carroll County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.