Food and drink · County · Texas
Pizza places in Wilson County, TX
The pizza places in Wilson County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #78 of 2,090 scored counties
#9 of 122 scored counties in Texas
- Listings
- 9
- 6 chain locations (67%)
- Official establishments
- 36
- All limited-service restaurants · +38.5% since 2019
- Household spending a year
- $77M
- On food away from home · $4,235 a household
- Spending per listing
- $8.6M
- 68% above the U.S.
- Listings per 10k households
- 4.9
- 39% below the U.S.
- Population, 2025
- 56,139
- +12.2% since 2020
See the pizza places around any address in Wilson County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pizza places, Wilson County has a Groundwork market score of 80 (high): #78 of 2,090 scored counties and #9 of 122 scored counties in Texas. That puts it in the top 10% of counties for pizza places.
Households in Wilson County spend about $77M a year on food away from home, or $4,235 per household, 4% above the U.S. average. Spread across 9 pizza places, that is $8.6M per pizza place, 68% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 9 pizza places on map listings in Wilson County as of September 2026. 6 of them (67%) are chain locations, against 58% across the U.S. That comes to 4.9 for every 10,000 households, 39% below the U.S. rate of 8.0.
In 2023, official counts showed 36 businesses with payroll in Wilson County classed as limited-service restaurants, up 38.5% from 2019. That is one for every 505 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Between 2020 and 2025, the population of Wilson County grew 12.2%, faster than the U.S. (+3.1%).
How Wilson County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 6.5 | 8.0 |
| Spending per listing | $8.6M | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 505 | 451 | 478 |
| Official establishment growth, 2019–2023 | +38.5% | +9.0% | +6.1% |
| Population growth, 2020–2025 | +12.2% | +8.5% | +3.1% |
| Spending per household on food away from home | $4,235 | $3,970 | $4,070 |
| Median household income | $94,565 | $78,476 | $80,734 |
| Groundwork market score | 80 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26 → 36All limited-service restaurants · +38.5% over the period
- Employees, 2023
- 599
- Annual payroll, 2023
- $11.5M
- One-person businesses, 2023
- 8All limited-service restaurants with no payroll
- Map listings, September 2026
- 96 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Wilson County
- Population, 2025 estimate
- 56,139+12.2% since 2020
- Households
- 18,185
- Median age
- 41.3
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.4
- Land area
- 804 sq. mi.
- People per square mile
- 66
- Median household income
- $94,565+23.3% vs. 2015–2019, before inflation
- Average household income
- $113,531
- Median home value
- $321,300
- Jobs located here
- 8,670
- Daytime population
- 36,978Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Texas
Every Texas market ranked →The highest-scoring counties in Texas for pizza places, numbered among those based in Texas, with Wilson County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bastrop County, TX | 90 | 14 | 3.8 | $10.6M | +21.3% | #10 of 2,090 |
| 2Guadalupe County, TX | 90 | 32 | 4.9 | $8.6M | +15.8% | #13 of 2,090 |
| 3Waller County, TX | 86 | 10 | 5.5 | $7.5M | +21.9% | #30 of 2,090 |
| 4Aransas County, TX | 83 | 5 | 4.0 | $9.1M | +9.3% | #50 of 2,090 |
| 5Lampasas County, TX | 82 | 5 | 6.0 | $6.7M | +9.0% | #59 of 2,090 |
| 6Wood County, TX | 81 | 8 | 4.3 | $8M | +10.3% | #63 of 2,090 |
| 7Burnet County, TX | 81 | 12 | 5.7 | $6.9M | +15.2% | #66 of 2,090 |
| 8Wise County, TX | 81 | 17 | 6.8 | $6.2M | +21.5% | #69 of 2,090 |
| 9Wilson County, TX | 80 | 9 | 4.9 | $8.6M | +12.2% | #78 of 2,090 |
| 10Caldwell County, TX | 79 | 7 | 4.2 | $8.5M | +20.0% | #93 of 2,090 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Wilson County, TX?
As of September 2026, map listings count 9 pizza places in Wilson County. 6 of them (67%) are chain locations. The listings count pizza restaurants. Official counts show 36 businesses with payroll classed as limited-service restaurants in 2023, up 38.5% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 8 one-person businesses without payroll.
How much do households in Wilson County, TX spend on food away from home?
About $77M a year, or $4,235 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 9 pizza places on map listings, it comes to $8.6M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 18,185 households in Wilson County and national spending patterns by income.
How does Wilson County, TX compare with the U.S. for pizza places?
Wilson County has 4.9 pizza places per 10,000 households, 39% below the U.S. rate of 8.0. Spending per pizza place is $8.6M, 68% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Wilson County would have about 15, against 9 on map listings. There is one business with payroll in the industry for every 505 households, against one for every 478 across the U.S. The official count rose 38.5% from 2019 to 2023, against +6.1% for the U.S.
How fast is Wilson County, TX growing?
Population estimates put Wilson County at 56,139 people in 2025, up 12.2% since 2020, faster than the U.S. (+3.1%). It has 18,185 households. Median household income in Wilson County is $94,565, 17% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 80 for pizza places (high), #78 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.