Fitness and classes · County · Wisconsin
Gyms and studios in Douglas County, WI
The gyms and studios in Douglas County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,339 of 2,088 scored counties
#54 of 62 scored counties in Wisconsin
- Listings
- 25
- 4 chain locations (16%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $15.9M
- On memberships, classes and admissions · $828 a household
- Spending per listing
- $635K
- 4% below the U.S.
- Listings per 10k households
- 13.0
- 13% below the U.S.
- Population, 2025
- 43,990
- −0.8% since 2020
See the gyms and studios around any address in Douglas County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 25 gyms and studios in Douglas County. Chain locations make up 16% of them, against 20% across the U.S. That is 13.0 per 10,000 households, 13% below the U.S. rate of 14.9.
Households in Douglas County spend about $15.9M a year on memberships, classes and admissions, or $828 per household, 16% below the U.S. average. That works out to $635K per location, 4% below the U.S. figure of $662K.
Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in Douglas County in 2023. That is one for every 1,916 households, against one for every 1,641 across the U.S.
Population estimates put the population change in Douglas County from 2020 to 2025 at −0.8%, against +3.1% for the U.S. For gyms and studios, Douglas County has a Groundwork market score of 44 (lower middle): #1,339 of 2,088 scored counties and #54 of 62 scored counties in Wisconsin.
How Douglas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.0 | 13.8 | 14.9 |
| Spending per listing | $635K | $668K | $662K |
| Households per official establishment | 1,916 | 1,692 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +10.2% | +8.2% |
| Population growth, 2020–2025 | −0.8% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $828 | $921 | $983 |
| Median household income | $75,099 | $77,485 | $80,734 |
| Groundwork market score | 44 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 10
- Employees, 2023
- 139
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 254 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 43,990−0.8% since 2020
- Households
- 19,160
- Median age
- 43.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,304 sq. mi.
- People per square mile
- 34
- Median household income
- $75,099+39.1% vs. 2015–2019, before inflation
- Average household income
- $88,663
- Median home value
- $205,800
- Jobs located here
- 16,736
- Daytime population
- 39,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gyms and studios, numbered among those based in Wisconsin, with Douglas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 84 | 17 | 8.0 | $1.3M | +2.9% | #32 of 2,088 |
| 2Oconto County, WI | 79 | 8 | 4.8 | $1.8M | +2.9% | #75 of 2,088 |
| 3Trempealeau County, WI | 76 | 7 | 5.6 | $1.5M | +1.1% | #118 of 2,088 |
| 4Iowa County, WI | 76 | 8 | 7.9 | $1.2M | +1.0% | #120 of 2,088 |
| 5Sawyer County, WI | 73 | 7 | 7.9 | $932K | +4.0% | #181 of 2,088 |
| 6Lafayette County, WI | 73 | 7 | 10.4 | $799K | +5.2% | #187 of 2,088 |
| 7Washington County, WI | 72 | 64 | 11.2 | $958K | +1.8% | #199 of 2,088 |
| 8Vernon County, WI | 72 | 11 | 8.9 | $918K | +2.4% | #201 of 2,088 |
| 9Polk County, WI | 72 | 23 | 11.8 | $739K | +1.7% | #214 of 2,088 |
| 10Clark County, WI | 71 | 8 | 6.2 | $1.3M | +1.2% | #217 of 2,088 |
| 54Douglas County, WI | 44 | 25 | 13.0 | $635K | −0.8% | #1,339 of 2,088 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes44
- Gyms48
- Yoga, Pilates and fitness studios32
- Martial arts and dance studios56
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Douglas County, WI?
Douglas County has 25 gyms and studios on map listings as of September 2026. 4 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Douglas County, WI spend on memberships, classes and admissions?
About $15.9M a year, or $828 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 25 gyms and studios on map listings, it comes to $635K per location. It is estimated from the incomes of the 19,160 households in Douglas County and national spending patterns by income.
How does Douglas County, WI compare with the U.S. for gyms and studios?
Douglas County has 13.0 gyms and studios per 10,000 households, 13% below the U.S. rate of 14.9. Spending per location is $635K, 4% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Douglas County would have about 24, against 25 on map listings. There is one business with payroll in the industry for every 1,916 households, against one for every 1,641 across the U.S.
How fast is Douglas County, WI growing?
Population estimates put Douglas County at 43,990 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 19,160 households. Median household income in Douglas County is $75,099, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 44 for gyms and studios (lower middle), #1,339 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.