Auto · County · Wisconsin
Gas stations in Douglas County, WI
The gas stations in Douglas County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,459 of 2,358 scored counties
#43 of 65 scored counties in Wisconsin
- Listings
- 23
- 19 chain locations (83%)
- Official establishments
- 25
- −10.7% since 2019
- Household spending a year
- $51.7M
- On gasoline and other fuels · $2,701 a household
- Spending per listing
- $2.2M
- 6% below the U.S.
- Listings per 10k households
- 12.0
- 10% above the U.S.
- Population, 2025
- 43,990
- −0.8% since 2020
See the gas stations around any address in Douglas County
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Douglas County spend about $51.7M a year on gasoline and other fuels, or $2,701 per household, 4% above the U.S. average. That works out to $2.2M per station, 6% below the U.S. figure of $2.4M.
Douglas County has 23 gas stations on map listings as of September 2026. Chain locations make up 83% of them, against 84% across the U.S. That comes to 12.0 for every 10,000 households, 10% above the U.S. rate of 10.9.
Official counts show 25 businesses with payroll classed as gasoline stations in Douglas County in 2023, down 10.7% from 2019. That is one for every 766 households, against one for every 1,184 across the U.S. Official counts list 3 one-person businesses without payroll.
Between 2020 and 2025, the population of Douglas County declined 0.8%, against +3.1% for the U.S. The Groundwork market score for gas stations in Douglas County is 43 (lower middle), #1,459 of 2,358 scored counties and #43 of 65 scored counties in Wisconsin.
How Douglas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 11.3 | 10.9 |
| Spending per listing | $2.2M | $2.4M | $2.4M |
| Households per official establishment | 766 | 979 | 1,184 |
| Official establishment growth, 2019–2023 | −10.7% | −0.8% | −3.1% |
| Population growth, 2020–2025 | −0.8% | +1.3% | +3.1% |
| Spending per household on gasoline and other fuels | $2,701 | $2,672 | $2,595 |
| Median household income | $75,099 | $77,485 | $80,734 |
| Groundwork market score | 43 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28 → 25−10.7% over the period
- Employees, 2023
- 357
- Annual payroll, 2023
- $9.8M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 2319 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as gasoline stations in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 43,990−0.8% since 2020
- Households
- 19,160
- Median age
- 43.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,304 sq. mi.
- People per square mile
- 34
- Median household income
- $75,099+39.1% vs. 2015–2019, before inflation
- Average household income
- $88,663
- Median home value
- $205,800
- Jobs located here
- 16,736
- Daytime population
- 39,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gas stations, numbered among those based in Wisconsin, with Douglas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 78 | 12 | 5.6 | $5.3M | +2.9% | #183 of 2,358 |
| 2Ozaukee County, WI | 74 | 27 | 7.0 | $3.9M | +3.0% | #284 of 2,358 |
| 3Portage County, WI | 74 | 23 | 7.7 | $3.7M | +2.2% | #287 of 2,358 |
| 4Dane County, WI | 73 | 161 | 6.4 | $3.8M | +4.9% | #316 of 2,358 |
| 5Waukesha County, WI | 73 | 138 | 8.2 | $3.5M | +2.4% | #319 of 2,358 |
| 6Washington County, WI | 67 | 58 | 10.2 | $2.8M | +1.8% | #483 of 2,358 |
| 7St. Croix County, WI | 67 | 48 | 12.8 | $2.5M | +4.7% | #489 of 2,358 |
| 8La Crosse County, WI | 66 | 24 | 4.7 | $5.5M | +0.3% | #505 of 2,358 |
| 9Shawano County, WI | 65 | 19 | 11.0 | $2.7M | +1.7% | #556 of 2,358 |
| 10Eau Claire County, WI | 64 | 35 | 7.8 | $3.4M | +3.0% | #587 of 2,358 |
| 43Douglas County, WI | 43 | 23 | 12.0 | $2.2M | −0.8% | #1,459 of 2,358 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in Douglas County, WI?
Map listings as of September 2026 show 23 gas stations in Douglas County. 19 of them (83%) are chain locations. The listings count gas stations. Official counts show 25 businesses with payroll classed as gasoline stations in 2023, down 10.7% from 2019. Official counts also show 3 one-person businesses without payroll.
How much do households in Douglas County, WI spend on gasoline and other fuels?
About $51.7M a year, or $2,701 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 23 gas stations on map listings, it comes to $2.2M per station. It is estimated from the incomes of the 19,160 households in Douglas County and national spending patterns by income.
How does Douglas County, WI compare with the U.S. for gas stations?
Douglas County has 12.0 gas stations per 10,000 households, 10% above the U.S. rate of 10.9. Spending per station is $2.2M, 6% below the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, Douglas County would have about 22, against 23 on map listings. There is one business with payroll in the industry for every 766 households, against one for every 1,184 across the U.S. The official count fell 10.7% from 2019 to 2023, against −3.1% for the U.S.
How fast is Douglas County, WI growing?
Population estimates put Douglas County at 43,990 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 19,160 households. Median household income in Douglas County is $75,099, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 43 for gas stations (lower middle), #1,459 of 2,358 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.