Auto · County · Wisconsin
Tire shops in Douglas County, WI
The tire shops in Douglas County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #388 of 1,530 scored counties
#29 of 35 scored counties in Wisconsin
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $20.2M
- On vehicle maintenance and repairs · $1,056 a household
- Spending per listing
- $4M
- 62% above the U.S.
- Listings per 10k households
- 2.6
- 32% below the U.S.
- Population, 2025
- 43,990
- −0.8% since 2020
See the tire shops around any address in Douglas County
The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 tire shops in Douglas County. Chain locations make up 40% of them, against 39% across the U.S. Per 10,000 households, that is 2.6, 32% below the U.S. rate of 3.8.
Household spending on vehicle maintenance and repairs in Douglas County comes to about $20.2M a year: $1,056 per household, 10% above the U.S. average. Spread across 5 tire shops, that is $4M per shop, 62% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade.
There is no official count of businesses with payroll classed as tire dealers in Douglas County: counts under 3 aren’t published.
Population estimates show Douglas County declined 0.8% from 2020 to 2025, against +3.1% for the U.S. For tire shops, Douglas County has a Groundwork market score of 65 (upper middle): #388 of 1,530 scored counties and #29 of 35 scored counties in Wisconsin.
How Douglas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 2.5 | 3.8 |
| Spending per listing | $4M | $4.2M | $2.5M |
| Households per official establishment | n/a | 10,288 | 6,381 |
| Official establishment growth, 2019–2023 | n/a | −4.0% | −0.4% |
| Population growth, 2020–2025 | −0.8% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,056 | $1,061 | $958 |
| Median household income | $75,099 | $77,485 | $80,734 |
| Groundwork market score | 65 | 76 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as tire dealers in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 43,990−0.8% since 2020
- Households
- 19,160
- Median age
- 43.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,304 sq. mi.
- People per square mile
- 34
- Median household income
- $75,099+39.1% vs. 2015–2019, before inflation
- Average household income
- $88,663
- Median home value
- $205,800
- Jobs located here
- 16,736
- Daytime population
- 39,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardTire shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for tire shops, numbered among those based in Wisconsin, with Douglas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 9 | 2.4 | $5.5M | +4.7% | #9 of 1,530 |
| 2Pierce County, WI | 85 | 5 | 3.2 | $4.1M | +3.1% | #44 of 1,530 |
| 3Outagamie County, WI | 84 | 19 | 2.4 | $4.6M | +2.6% | #50 of 1,530 |
| 4Dane County, WI | 83 | 47 | 1.9 | $5.3M | +4.9% | #58 of 1,530 |
| 5Calumet County, WI | 82 | 5 | 2.3 | $5.1M | +2.9% | #71 of 1,530 |
| 6Portage County, WI | 82 | 8 | 2.7 | $4.2M | +2.2% | #76 of 1,530 |
| 7Walworth County, WI | 81 | 13 | 3.0 | $3.9M | +0.8% | #89 of 1,530 |
| 8Washington County, WI | 81 | 18 | 3.2 | $3.6M | +1.8% | #91 of 1,530 |
| 9Waukesha County, WI | 80 | 44 | 2.6 | $4.5M | +2.4% | #96 of 1,530 |
| 10Sauk County, WI | 79 | 5 | 1.8 | $6.3M | +1.3% | #104 of 1,530 |
| 29Douglas County, WI | 65 | 5 | 2.6 | $4M | −0.8% | #388 of 1,530 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many tire shops are in Douglas County, WI?
Douglas County has 5 tire shops on map listings as of September 2026. 2 of them (40%) are chain locations. The listings count tire shops and tire dealers. No official count is published for tire dealers in Douglas County: counts under 3 are left out.
How much do households in Douglas County, WI spend on vehicle maintenance and repairs?
About $20.2M a year, or $1,056 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 5 tire shops on map listings, it comes to $4M per shop. The spending figure covers all vehicle maintenance and repairs, not only tire shops. It is estimated from the incomes of the 19,160 households in Douglas County and national spending patterns by income.
How does Douglas County, WI compare with the U.S. for tire shops?
Douglas County has 2.6 tire shops per 10,000 households, 32% below the U.S. rate of 3.8. Spending per shop is $4M, 62% above the U.S. figure of $2.5M. At the national ratio of tire shops to household spending, Douglas County would have about 8, against 5 on map listings.
How fast is Douglas County, WI growing?
Population estimates put Douglas County at 43,990 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 19,160 households. Median household income in Douglas County is $75,099, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 65 for tire shops (upper middle), #388 of 1,530 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for tire shops · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.