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Home repair companies in Douglas County, WI

Competitor counts, household spending and official business counts for home repair companies in Douglas County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,231 of 2,057 scored counties
#29 of 64 scored counties in Wisconsin

Listings
23
0 chain locations (0%)
Official establishments
25
−13.8% since 2019
Household spending a year
$49.6M
On home repairs, maintenance and insurance · $2,590 a household
Spending per listing
$2.2M
11% below the U.S.
Listings per 10k households
12.0
3% below the U.S.
Population, 2025
43,990
−0.8% since 2020

See the home repair companies around any address in Douglas County

The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 23 home repair companies in Douglas County. None of them are chain locations, against 4% across the U.S. That comes to 12.0 for every 10,000 households, 3% below the U.S. rate of 12.4.

At $2,590 per household (14% below the U.S. average), households in Douglas County spend about $49.6M a year on home repairs, maintenance and insurance. Spread across 23 home repair companies, that is $2.2M per company, 11% below the U.S. figure of $2.4M.

The official count of businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in Douglas County was 25 in 2023, down 13.8% from 2019. That is one for every 766 households, against one for every 587 across the U.S.

Between 2020 and 2025, the population of Douglas County declined 0.8%, against +3.1% for the U.S. For home repair companies, Douglas County has a Groundwork market score of 46 (lower middle): #1,231 of 2,057 scored counties and #29 of 64 scored counties in Wisconsin.

How Douglas County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Home repair trades in Douglas County, WI compared with Wisconsin and the U.S.
MeasureDouglas CountyWisconsinU.S.
Listings per 10k households12.012.812.4
Spending per listing$2.2M$2.1M$2.4M
Households per official establishment766635587
Official establishment growth, 2019–2023−13.8%+5.4%+9.6%
Population growth, 2020–2025−0.8%+1.3%+3.1%
Spending per household on home repairs, maintenance and insurance$2,590$2,759$3,018
Median household income$75,099$77,485$80,734
Groundwork market score4641

Official counts and lending

Businesses

Official establishments, 2019 to 2023
29 → 25−13.8% over the period
Employees, 2023
385
Annual payroll, 2023
$37.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
230 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Douglas County

Population, 2025 estimate
43,990−0.8% since 2020
Households
19,160
Median age
43.5
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
1,304 sq. mi.
People per square mile
34
Median household income
$75,099+39.1% vs. 2015–2019, before inflation
Average household income
$88,663
Median home value
$205,800
Jobs located here
16,736
Daytime population
39,971Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Douglas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.

Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Home repair trades across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for home repair companies, numbered among those based in Wisconsin, with Douglas County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for home repair companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Adams County, WI7566.3$3.8M+5.2%#99 of 2,057
2Dane County, WI7528011.1$2.7M+4.9%#108 of 2,057
3Pierce County, WI721610.1$2.9M+3.1%#164 of 2,057
4Calumet County, WI68188.4$3.4M+2.9%#264 of 2,057
5Milwaukee County, WI662616.7$3.8M−1.5%#320 of 2,057
6Kenosha County, WI657210.4$2.7M−0.4%#367 of 2,057
7Ozaukee County, WI644612.0$2.7M+3.0%#407 of 2,057
8Taylor County, WI6356.2$4.1M+0.9%#427 of 2,057
9Vernon County, WI59118.9$2.9M+2.4%#612 of 2,057
10Trempealeau County, WI58129.6$2.8M+1.1%#655 of 2,057
29Douglas County, WI462312.0$2.2M−0.8%#1,231 of 2,057

Other business types in Douglas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many home repair companies are in Douglas County, WI?

Douglas County has 23 home repair companies on map listings as of September 2026. None of them are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 25 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, down 13.8% from 2019.

How much do households in Douglas County, WI spend on home repairs, maintenance and insurance?

About $49.6M a year, or $2,590 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 23 home repair companies on map listings, it comes to $2.2M per company. It is estimated from the incomes of the 19,160 households in Douglas County and national spending patterns by income.

How does Douglas County, WI compare with the U.S. for home repair companies?

Douglas County has 12.0 home repair companies per 10,000 households, 3% below the U.S. rate of 12.4. Spending per company is $2.2M, 11% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, Douglas County would have about 20, against 23 on map listings. There is one business with payroll in the industry for every 766 households, against one for every 587 across the U.S. The official count fell 13.8% from 2019 to 2023, against +9.6% for the U.S.

How fast is Douglas County, WI growing?

Population estimates put Douglas County at 43,990 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 19,160 households. Median household income in Douglas County is $75,099, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 46 for home repair companies (lower middle), #1,231 of 2,057 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Douglas County. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for home repair companies · All 56 business types in Douglas County

Screening a site or an acquisition in Douglas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.