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Electricians in Douglas County, WI
Competitor counts, household spending and official business counts for electricians in Douglas County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #916 of 1,160 scored counties
#33 of 43 scored counties in Wisconsin
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $49.6M
- On home repairs, maintenance and insurance · $2,590 a household
- Spending per listing
- $7.1M
- 41% below the U.S.
- Listings per 10k households
- 3.7
- 48% above the U.S.
- Population, 2025
- 43,990
- −0.8% since 2020
See the electricians around any address in Douglas County
The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for electricians in Douglas County is 35 (lower middle), #916 of 1,160 scored counties and #33 of 43 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
At $2,590 per household (14% below the U.S. average), households in Douglas County spend about $49.6M a year on home repairs, maintenance and insurance. Spread across 7 electricians, that is $7.1M per company, 41% below the U.S. figure of $12M. The spending figure covers all home repairs, maintenance and insurance, not only electricians.
There are 7 electricians on map listings in Douglas County as of September 2026. None of them are chain locations, against 1% across the U.S. That comes to 3.7 for every 10,000 households, 48% above the U.S. rate of 2.5.
The official count of businesses with payroll classed as electrical contractors in Douglas County was 10 in 2023. That is one for every 1,916 households, against one for every 1,550 across the U.S. Population estimates show Douglas County declined 0.8% from 2020 to 2025, against +3.1% for the U.S.
How Douglas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.7 | 2.7 | 2.5 |
| Spending per listing | $7.1M | $10.1M | $12M |
| Households per official establishment | 1,916 | 1,699 | 1,550 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +9.2% |
| Population growth, 2020–2025 | −0.8% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,590 | $2,759 | $3,018 |
| Median household income | $75,099 | $77,485 | $80,734 |
| Groundwork market score | 35 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 10
- Employees, 2023
- 153
- Annual payroll, 2023
- $15.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as electrical contractors in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 43,990−0.8% since 2020
- Households
- 19,160
- Median age
- 43.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,304 sq. mi.
- People per square mile
- 34
- Median household income
- $75,099+39.1% vs. 2015–2019, before inflation
- Average household income
- $88,663
- Median home value
- $205,800
- Jobs located here
- 16,736
- Daytime population
- 39,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardElectricians across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for electricians, numbered among those based in Wisconsin, with Douglas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kenosha County, WI | 70 | 12 | 1.7 | $16.1M | −0.4% | #159 of 1,160 |
| 2Ozaukee County, WI | 70 | 8 | 2.1 | $15.4M | +3.0% | #160 of 1,160 |
| 3Dane County, WI | 70 | 65 | 2.6 | $11.7M | +4.9% | #168 of 1,160 |
| 4Milwaukee County, WI | 65 | 44 | 1.1 | $22.8M | −1.5% | #237 of 1,160 |
| 5Portage County, WI | 64 | 7 | 2.4 | $11.4M | +2.2% | #267 of 1,160 |
| 6Racine County, WI | 63 | 17 | 2.1 | $13M | +0.4% | #285 of 1,160 |
| 7Brown County, WI | 58 | 31 | 2.8 | $9.9M | +2.6% | #408 of 1,160 |
| 8Pierce County, WI | 57 | 5 | 3.2 | $9.3M | +3.1% | #432 of 1,160 |
| 9St. Croix County, WI | 55 | 12 | 3.2 | $9.9M | +4.7% | #480 of 1,160 |
| 10Oconto County, WI | 55 | 5 | 3.0 | $9M | +2.9% | #488 of 1,160 |
| 33Douglas County, WI | 35 | 7 | 3.7 | $7.1M | −0.8% | #916 of 1,160 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many electricians are in Douglas County, WI?
As of September 2026, map listings count 7 electricians in Douglas County. None of them are chain locations. The listings count electricians. Official counts show 10 businesses with payroll classed as electrical contractors in 2023.
How much do households in Douglas County, WI spend on home repairs, maintenance and insurance?
About $49.6M a year, or $2,590 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 7 electricians on map listings, it comes to $7.1M per company. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade. It is estimated from the incomes of the 19,160 households in Douglas County and national spending patterns by income.
How does Douglas County, WI compare with the U.S. for electricians?
Douglas County has 3.7 electricians per 10,000 households, 48% above the U.S. rate of 2.5. Spending per company is $7.1M, 41% below the U.S. figure of $12M. At the U.S. ratio of electricians to household spending, Douglas County would have about 4, against 7 on map listings. There is one business with payroll in the industry for every 1,916 households, against one for every 1,550 across the U.S.
How fast is Douglas County, WI growing?
Population estimates put Douglas County at 43,990 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 19,160 households. Median household income in Douglas County is $75,099, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 35 for electricians (lower middle), #916 of 1,160 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for electricians · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.