Groundwork

Health care · County · Wisconsin

Chiropractors in Douglas County, WI

How Douglas County, WI compares with other counties and the U.S. for chiropractors: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #793 of 1,490 scored counties
#16 of 56 scored counties in Wisconsin

Listings
11
1 chain location (9%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$26.3M
On medical and dental services · $1,371 a household
Spending per listing
$2.4M
In line with the U.S.
Listings per 10k households
5.7
6% above the U.S.
Population, 2025
43,990
−0.8% since 2020

See the chiropractors around any address in Douglas County

The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 11 chiropractors in Douglas County. One of them (9%) is a chain location, against 8% across the U.S. That is 5.7 per 10,000 households, 6% above the U.S. rate of 5.4.

At $1,371 per household (6% above the U.S. average), households in Douglas County spend about $26.3M a year on medical and dental services. Spread across 11 chiropractors, that is $2.4M per practice, in line with the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.

The official count of businesses with payroll classed as offices of chiropractors in Douglas County was 7 in 2023. That is one for every 2,737 households, against one for every 3,237 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $187K has gone to businesses classed as offices of chiropractors in Douglas County.

Population estimates put the population change in Douglas County from 2020 to 2025 at −0.8%, against +3.1% for the U.S. For chiropractors, Douglas County has a Groundwork market score of 48 (lower middle): #793 of 1,490 scored counties and #16 of 56 scored counties in Wisconsin.

How Douglas County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Chiropractors in Douglas County, WI compared with Wisconsin and the U.S.
MeasureDouglas CountyWisconsinU.S.
Listings per 10k households5.77.35.4
Spending per listing$2.4M$2M$2.4M
Households per official establishment2,7372,2983,237
Official establishment growth, 2019–2023n/a+0.8%+0.8%
Population growth, 2020–2025−0.8%+1.3%+3.1%
Spending per household on medical and dental services$1,371$1,435$1,288
Median household income$75,099$77,485$80,734
Groundwork market score4840

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 7
Employees, 2023
29
Annual payroll, 2023
$590K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
111 chain location
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$187K

SBA-backed loans to businesses classed as offices of chiropractors in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Douglas County

Population, 2025 estimate
43,990−0.8% since 2020
Households
19,160
Median age
43.5
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
1,304 sq. mi.
People per square mile
34
Median household income
$75,099+39.1% vs. 2015–2019, before inflation
Average household income
$88,663
Median home value
$205,800
Jobs located here
16,736
Daytime population
39,971Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Douglas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.

Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Chiropractors across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for chiropractors, numbered among those based in Wisconsin, with Douglas County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for chiropractors by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oconto County, WI7363.6$3.9M+2.9%#166 of 1,490
2Milwaukee County, WI661654.2$3.2M−1.5%#303 of 1,490
3Calumet County, WI64115.1$2.9M+2.9%#353 of 1,490
4Waushara County, WI6354.7$2.8M+2.8%#378 of 1,490
5Racine County, WI62435.3$2.7M+0.4%#406 of 1,490
6Vilas County, WI6154.5$3M+2.9%#430 of 1,490
7Rock County, WI61334.9$2.8M+1.7%#435 of 1,490
8Dodge County, WI59154.2$3.3M−0.3%#473 of 1,490
9Kenosha County, WI59344.9$3M−0.4%#477 of 1,490
10Dane County, WI541917.6$2.1M+4.9%#637 of 1,490
16Douglas County, WI48115.7$2.4M−0.8%#793 of 1,490

Other business types in Douglas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many chiropractors are in Douglas County, WI?

There are 11 chiropractors on map listings in Douglas County as of September 2026. One of them (9%) is a chain location. The listings count chiropractors. Official counts show 7 businesses with payroll classed as offices of chiropractors in 2023.

How much do households in Douglas County, WI spend on medical and dental services?

About $26.3M a year, or $1,371 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 11 chiropractors on map listings, it comes to $2.4M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 19,160 households in Douglas County and national spending patterns by income.

How does Douglas County, WI compare with the U.S. for chiropractors?

Douglas County has 5.7 chiropractors per 10,000 households, 6% above the U.S. rate of 5.4. Spending per practice is $2.4M, in line with the U.S. figure of $2.4M. The count on map listings matches the U.S. ratio of chiropractors to household spending. There is one business with payroll in the industry for every 2,737 households, against one for every 3,237 across the U.S.

How fast is Douglas County, WI growing?

Population estimates put Douglas County at 43,990 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 19,160 households. Median household income in Douglas County is $75,099, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 48 for chiropractors (lower middle), #793 of 1,490 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Douglas County. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for chiropractors · All 56 business types in Douglas County

Screening a site or an acquisition in Douglas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.