Pets · County · New Mexico
Pet stores in Lea County, NM
How Lea County, NM compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #411 of 974 scored counties
#4 of 7 scored counties in New Mexico
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $22.3M
- On pets · $903 a household
- Spending per listing
- $4.5M
- In line with the U.S.
- Listings per 10k households
- 2.0
- In line with the U.S.
- Population, 2025
- 74,749
- +0.2% since 2020
See the pet stores around any address in Lea County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lea County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $903 per household (in line with the U.S. average), households in Lea County spend about $22.3M a year on pets. That works out to $4.5M per store, in line with the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
There are 5 pet stores on map listings in Lea County as of September 2026. 2 of them (40%) are chain locations, against 38% across the U.S. Per 10,000 households, that is 2.0, in line with the U.S. rate of 2.0.
Official counts don’t publish a figure for pet and pet supplies stores in Lea County, since they leave out counts under 3.
Population estimates show Lea County grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pet stores in Lea County is 54 (upper middle), #411 of 974 scored counties and #4 of 7 scored counties in New Mexico.
How Lea County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lea County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 1.7 | 2.0 |
| Spending per listing | $4.5M | $5M | $4.5M |
| Households per official establishment | n/a | 12,136 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +17.0% | −1.6% |
| Population growth, 2020–2025 | +0.2% | +0.3% | +3.1% |
| Spending per household on pets | $903 | $874 | $909 |
| Median household income | $68,015 | $64,059 | $80,734 |
| Groundwork market score | 54 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Lea County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lea County
- Population, 2025 estimate
- 74,749+0.2% since 2020
- Households
- 24,670
- Median age
- 32.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 4,392 sq. mi.
- People per square mile
- 17
- Median household income
- $68,015+12.3% vs. 2015–2019, before inflation
- Average household income
- $91,389
- Median home value
- $184,000
- Jobs located here
- 33,256
- Daytime population
- 77,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lea County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Lea County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for pet stores, numbered among those based in New Mexico, with Lea County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 84 | 8 | 1.4 | $7.2M | +6.9% | #25 of 974 |
| 2Bernalillo County, NM | 56 | 46 | 1.6 | $5.7M | −1.4% | #376 of 974 |
| 3Santa Fe County, NM | 54 | 15 | 2.1 | $4.7M | +1.2% | #406 of 974 |
| 4Lea County, NM | 54 | 5 | 2.0 | $4.5M | +0.2% | #411 of 974 |
| 5Valencia County, NM | 54 | 6 | 2.2 | $3.7M | +7.2% | #416 of 974 |
| 6San Juan County, NM | 48 | 7 | 1.7 | $4.8M | −0.9% | #513 of 974 |
| 7Doña Ana County, NM | 47 | 19 | 2.2 | $3.6M | +4.1% | #537 of 974 |
Other business types in Lea County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses76
- Veterinarians73
- Pet grooming and boarding72
- Pet stores54
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Lea County, NM?
As of September 2026, map listings count 5 pet stores in Lea County. 2 of them (40%) are chain locations. The listings count pet stores. No official count is published for pet and pet supplies stores in Lea County: counts under 3 are left out.
How much do households in Lea County, NM spend on pets?
About $22.3M a year, or $903 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 5 pet stores on map listings, it comes to $4.5M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 24,670 households in Lea County and national spending patterns by income.
How does Lea County, NM compare with the U.S. for pet stores?
Lea County has 2.0 pet stores per 10,000 households, in line with the U.S. rate of 2.0. Spending per store is $4.5M, in line with the U.S. figure of $4.5M. The count on map listings matches the U.S. ratio of pet stores to household spending.
How fast is Lea County, NM growing?
Population estimates put Lea County at 74,749 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 24,670 households. The median household income in Lea County is $68,015 a year, 16% below the U.S. median of $80,734. That rose 12.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lea County scores 54 for pet stores (upper middle), #411 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lea County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Lea County
Screening a site or an acquisition in Lea County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lea County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.