Pets · County · Missouri
Pet stores in Howard County, MO
Competitor counts, household spending and official business counts for pet stores in Howard County, MO, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2.7M
- On pets · $757 a household
- Spending per listing
- $678K
- 85% below the U.S.
- Listings per 10k households
- 11.2
- 5.6 times the U.S.
- Population, 2025
- 10,180
- +0.3% since 2020
See the pet stores around any address in Howard County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 pet stores in Howard County. That comes to 11.2 for every 10,000 households, 5.6 times the U.S. rate of 2.0.
Households in Howard County spend about $2.7M a year on pets, or $757 per household, 17% below the U.S. average. Spread across 4 pet stores, that is $678K per store, 85% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as pet and pet supplies stores in Howard County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Howard County grew 0.3%, slower than the U.S. (+3.1%). With 4 pet stores on map listings, Howard County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Howard County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howard County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 2.0 | 2.0 |
| Spending per listing | $678K | $4.1M | $4.5M |
| Households per official establishment | n/a | 13,485 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | −2.1% | −1.6% |
| Population growth, 2020–2025 | +0.3% | +1.9% | +3.1% |
| Spending per household on pets | $757 | $825 | $909 |
| Median household income | $65,938 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howard County
- Population, 2025 estimate
- 10,180+0.3% since 2020
- Households
- 3,585
- Median age
- 39.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 464 sq. mi.
- People per square mile
- 22
- Median household income
- $65,938+25.1% vs. 2015–2019, before inflation
- Average household income
- $83,071
- Median home value
- $159,400
- Jobs located here
- 2,720
- Daytime population
- 8,278Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for pet stores, numbered among those based in Missouri, with Howard County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, MO | 75 | 14 | 1.6 | $5.5M | +2.7% | #101 of 974 |
| 2Cass County, MO | 71 | 7 | 1.6 | $5.6M | +7.1% | #154 of 974 |
| 3Jackson County, MO | 61 | 50 | 1.6 | $5M | +2.1% | #297 of 974 |
| 4St. Louis city, MO | 60 | 14 | 1.0 | $7.7M | −7.4% | #306 of 974 |
| 5Clay County, MO | 60 | 18 | 1.8 | $5.2M | +4.3% | #311 of 974 |
| 6Boone County, MO | 60 | 15 | 2.0 | $4.3M | +4.2% | #318 of 974 |
| 7Platte County, MO | 52 | 13 | 3.0 | $3.4M | +6.7% | #447 of 974 |
| 8Christian County, MO | 51 | 10 | 2.8 | $3M | +8.3% | #472 of 974 |
| 9St. Louis County, MO | 50 | 77 | 1.9 | $5.1M | −1.2% | #477 of 974 |
| 10St. Charles County, MO | 50 | 48 | 3.0 | $3.5M | +4.9% | #486 of 974 |
| Howard County, MO | Not scored | 4 | 11.2 | $678K | +0.3% |
Other business types in Howard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Howard County, MO?
There are 4 pet stores on map listings in Howard County as of September 2026. The listings count pet stores. No official count is published for pet and pet supplies stores in Howard County: counts under 3 are left out.
How much do households in Howard County, MO spend on pets?
About $2.7M a year, or $757 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 4 pet stores on map listings, it comes to $678K per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 3,585 households in Howard County and national spending patterns by income.
How does Howard County, MO compare with the U.S. for pet stores?
Howard County has 11.2 pet stores per 10,000 households, 5.6 times the U.S. rate of 2.0. Spending per store is $678K, 85% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Howard County would have about 1, against 4 on map listings.
How fast is Howard County, MO growing?
Population estimates put Howard County at 10,180 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 3,585 households. Median household income in Howard County is $65,938, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County has no market score for pet stores: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howard County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Howard County
Screening a site or an acquisition in Howard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.