Groundwork

Pets · Small-town market · Missouri

Pet stores in the Hannibal, MO area

How the Hannibal, MO area compares with other small-town markets and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has none.

Listings
0
None on the map
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$11.2M
On pets · $732 a household
Spending per listing
n/a
Listings per 10k households
0.0
Population, 2025
38,969
+0.4% since 2020

See the pet stores around any address in the Hannibal area

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in the Hannibal area comes to about $11.2M a year: $732 per household, 20% below the U.S. average. The spending figure covers all pets, not only pet stores.

Map listings as of September 2026 show no pet stores in the Hannibal area. At the national ratio of pet stores to household spending, the Hannibal area would have about 3, against none on map listings.

Official counts don’t publish a figure for pet and pet supplies stores in the Hannibal area, since they leave out counts under 3.

Between 2020 and 2025, the population of the Hannibal area grew 0.4%, slower than the U.S. (+3.1%). With no pet stores on map listings, the Hannibal area isn’t given a market score for them.

How the Hannibal area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Hannibal, MO area compared with Missouri and the U.S.
MeasureHannibal areaMissouriU.S.
Listings per 10k households0.02.02.0
Spending per listingn/a$4.1M$4.5M
Households per official establishmentn/a13,48513,024
Official establishment growth, 2019–2023n/a−2.1%−1.6%
Population growth, 2020–2025+0.4%+1.9%+3.1%
Spending per household on pets$732$825$909
Median household income$63,545$70,702$80,734
Groundwork market scoreNot scored35

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
0
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in the Hannibal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Hannibal area

Population, 2025 estimate
38,969+0.4% since 2020
Households
15,293
Median age
41.2
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
907 sq. mi.
People per square mile
43
Median household income
$63,545+24.7% vs. 2015–2019, before inflation
Average household income
$76,592
Median home value
$163,800
Jobs located here
16,430
Daytime population
37,362Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hannibal area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet stores across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for pet stores, numbered among those based in Missouri (a market based in another state is listed without a number), with the Hannibal area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Quincy, IL-MO6151.6$4.8M−2.0%#57 of 220
1Farmington, MO4962.4$3M+2.1%#110 of 220
2Rolla, MO4052.9$2.5M+1.6%#161 of 220
3West Plains, MO2285.0$1.3M+2.5%#201 of 220
4Lebanon, MO2285.5$1.2M+2.5%#202 of 220
Hannibal, MONot scored00.0n/a+0.4%

Other business types in the Hannibal area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many pet stores are in the Hannibal, MO area?

There are no pet stores on map listings in the Hannibal area as of September 2026. The listings count pet stores. No official count is published for pet and pet supplies stores in the Hannibal area: counts under 3 are left out.

How much do households in the Hannibal, MO area spend on pets?

About $11.2M a year, or $732 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 15,293 households in the Hannibal area and national spending patterns by income.

How does the Hannibal, MO area compare with the U.S. for pet stores?

The Hannibal area has no pet stores on map listings. At the U.S. ratio of pet stores to household spending, the Hannibal area would have about 3, against none on map listings.

How fast is the Hannibal, MO area growing?

Population estimates put the Hannibal area at 38,969 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 15,293 households. The median household income in the Hannibal area is $63,545 a year, 21% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hannibal area has no market score for pet stores, having none on map listings.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hannibal area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in the Hannibal area

Screening a site or an acquisition in the Hannibal area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.