Beauty and personal care · County · Wisconsin
Salons, barbers and spas in Shawano County, WI
How Shawano County, WI compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #554 of 2,385 scored counties
#23 of 67 scored counties in Wisconsin
- Listings
- 44
- 7 chain locations (16%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $15.8M
- On personal care products and services · $916 a household
- Spending per listing
- $359K
- 69% above the U.S.
- Listings per 10k households
- 25.5
- 46% below the U.S.
- Population, 2025
- 41,560
- +1.7% since 2020
See the salons, barbers and spas around any address in Shawano County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $916 per household (9% below the U.S. average), households in Shawano County spend about $15.8M a year on personal care products and services. That works out to $359K per business, 69% above the U.S. figure of $213K.
There are 44 salons, barbers and spas on map listings in Shawano County as of September 2026. 7 of them (16%) are chain locations, against 15% across the U.S. That comes to 25.5 for every 10,000 households, 46% below the U.S. rate of 47.2.
Official counts show 14 businesses with payroll classed as personal care services in Shawano County in 2023. That is one for every 1,232 households, against one for every 804 across the U.S. Official counts also show 85 one-person businesses without payroll.
Between 2020 and 2025, the population of Shawano County grew 1.7%, slower than the U.S. (+3.1%). Shawano County scores 62 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #554 of 2,385 scored counties and #23 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Shawano County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawano County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.5 | 43.7 | 47.2 |
| Spending per listing | $359K | $230K | $213K |
| Households per official establishment | 1,232 | 924 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +14.1% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $916 | $1,007 | $1,005 |
| Median household income | $66,479 | $77,485 | $80,734 |
| Groundwork market score | 62 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 14
- Employees, 2023
- 43
- Annual payroll, 2023
- $938K
- One-person businesses, 2023
- 85Businesses with no payroll
- Map listings, September 2026
- 447 chain locations
- Listings at the U.S. rate for this spending
- 74The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Shawano County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shawano County
- Population, 2025 estimate
- 41,560+1.7% since 2020
- Households
- 17,246
- Median age
- 45.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 893 sq. mi.
- People per square mile
- 46
- Median household income
- $66,479+17.6% vs. 2015–2019, before inflation
- Average household income
- $85,669
- Median home value
- $194,000
- Jobs located here
- 12,350
- Daytime population
- 32,224Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shawano County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for salons, barbers and spas, numbered among those based in Wisconsin, with Shawano County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 24 | 14.3 | $686K | +2.9% | #25 of 2,385 |
| 2Adams County, WI | 79 | 12 | 12.6 | $693K | +5.2% | #74 of 2,385 |
| 3Bayfield County, WI | 79 | 16 | 21.5 | $440K | +3.4% | #84 of 2,385 |
| 4Washburn County, WI | 77 | 16 | 21.1 | $434K | +2.8% | #117 of 2,385 |
| 5Sawyer County, WI | 77 | 21 | 23.8 | $374K | +4.0% | #124 of 2,385 |
| 6Calumet County, WI | 76 | 49 | 22.9 | $464K | +2.9% | #130 of 2,385 |
| 7Kewaunee County, WI | 76 | 19 | 22.7 | $442K | +1.0% | #133 of 2,385 |
| 8Burnett County, WI | 76 | 15 | 20.9 | $435K | +3.9% | #134 of 2,385 |
| 9Vernon County, WI | 76 | 33 | 26.6 | $359K | +2.4% | #146 of 2,385 |
| 10Trempealeau County, WI | 75 | 36 | 28.7 | $340K | +1.1% | #172 of 2,385 |
| 23Shawano County, WI | 62 | 44 | 25.5 | $359K | +1.7% | #554 of 2,385 |
Other business types in Shawano County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons61
- Barbershops61
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Shawano County, WI?
As of September 2026, map listings count 44 salons, barbers and spas in Shawano County. 7 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 14 businesses with payroll classed as personal care services in 2023. Another 85 one-person businesses have no payroll, by official counts.
How much do households in Shawano County, WI spend on personal care products and services?
About $15.8M a year, or $916 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 44 salons, barbers and spas on map listings, it comes to $359K per business. It is estimated from the incomes of the 17,246 households in Shawano County and national spending patterns by income.
How does Shawano County, WI compare with the U.S. for salons, barbers and spas?
Shawano County has 25.5 salons, barbers and spas per 10,000 households, 46% below the U.S. rate of 47.2. Spending per business is $359K, 69% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Shawano County would have about 74, against 44 on map listings. There is one business with payroll in the industry for every 1,232 households, against one for every 804 across the U.S.
How fast is Shawano County, WI growing?
Population estimates put Shawano County at 41,560 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,246 households. The median household income in Shawano County is $66,479 a year, 18% below the U.S. median of $80,734. That rose 17.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shawano County scores 62 for salons, barbers and spas (upper middle), #554 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shawano County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Shawano County
Screening a site or an acquisition in Shawano County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.