Pets · County · Virginia
Pet businesses in Rockingham County, VA
The pet businesses in Rockingham County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #148 of 2,200 scored counties
#14 of 100 scored counties in Virginia
- Listings
- 35
- 4 chain locations (11%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $30.1M
- On pets · $920 a household
- Spending per listing
- $859K
- 2% below the U.S.
- Listings per 10k households
- 10.7
- 3% above the U.S.
- Population, 2025
- 89,316
- +6.6% since 2020
See the pet businesses around any address in Rockingham County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rockingham County scores 76 (high) on the Groundwork market score for pet businesses, ranking #148 of 2,200 scored counties and #14 of 100 scored counties in Virginia. That puts it in the top 10% of counties for pet businesses.
Household spending on pets in Rockingham County comes to about $30.1M a year: $920 per household, in line with the U.S. average. Spread across 35 pet businesses, that is $859K per business, 2% below the U.S. figure of $878K.
Rockingham County has 35 pet businesses on map listings as of September 2026. Chain locations make up 11% of them, against 17% across the U.S. That is 10.7 per 10,000 households, 3% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Rockingham County was 14 in 2023. That is one for every 2,335 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $914K has gone to businesses classed as pet care, veterinarians and pet stores in Rockingham County. Between 2020 and 2025, the population of Rockingham County grew 6.6%, faster than the U.S. (+3.1%).
How Rockingham County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 10.0 | 10.4 |
| Spending per listing | $859K | $1.1M | $878K |
| Households per official establishment | 2,335 | 1,686 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +10.6% | +11.4% |
| Population growth, 2020–2025 | +6.6% | +2.8% | +3.1% |
| Spending per household on pets | $920 | $1,056 | $909 |
| Median household income | $80,693 | $93,170 | $80,734 |
| Groundwork market score | 76 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 14
- Employees, 2023
- 123
- Annual payroll, 2023
- $5.6M
- One-person businesses, 2023
- 47Businesses with no payroll
- Map listings, September 2026
- 354 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $914K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 89,316+6.6% since 2020
- Households
- 32,686
- Median age
- 40.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 850 sq. mi.
- People per square mile
- 101
- Median household income
- $80,693+30.4% vs. 2015–2019, before inflation
- Average household income
- $105,531
- Median home value
- $313,000
- Jobs located here
- 32,108
- Daytime population
- 73,949Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pet businesses, numbered among those based in Virginia, with Rockingham County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Arlington County, VA | 85 | 68 | 6.1 | $2.2M | +2.1% | #22 of 2,200 |
| 2Richmond city, VA | 84 | 59 | 5.7 | $1.5M | +4.6% | #37 of 2,200 |
| 3Prince George County, VA | 83 | 7 | 5.4 | $1.8M | +2.0% | #41 of 2,200 |
| 4New Kent County, VA | 82 | 10 | 10.8 | $1.1M | +21.2% | #51 of 2,200 |
| 5Chesterfield County, VA | 81 | 123 | 8.8 | $1.2M | +8.7% | #56 of 2,200 |
| 6Prince William County, VA | 80 | 135 | 8.6 | $1.5M | +4.2% | #66 of 2,200 |
| 7Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,200 |
| 8Suffolk city, VA | 80 | 37 | 9.8 | $1M | +10.4% | #73 of 2,200 |
| 9Spotsylvania County, VA | 78 | 55 | 10.5 | $1.1M | +10.5% | #108 of 2,200 |
| 10Warren County, VA | 78 | 17 | 11.1 | $876K | +4.8% | #112 of 2,200 |
| 14Rockingham County, VA | 76 | 35 | 10.7 | $859K | +6.6% | #148 of 2,200 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses76
- Veterinarians71
- Pet grooming and boarding76
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Rockingham County, VA?
Map listings as of September 2026 show 35 pet businesses in Rockingham County. 4 of them (11%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 14 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 47 one-person businesses without payroll.
How much do households in Rockingham County, VA spend on pets?
About $30.1M a year, or $920 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 35 pet businesses on map listings, it comes to $859K per business. It is estimated from the incomes of the 32,686 households in Rockingham County and national spending patterns by income.
How does Rockingham County, VA compare with the U.S. for pet businesses?
Rockingham County has 10.7 pet businesses per 10,000 households, 3% above the U.S. rate of 10.4. Spending per business is $859K, 2% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Rockingham County would have about 34, against 35 on map listings. There is one business with payroll in the industry for every 2,335 households, against one for every 1,852 across the U.S.
How fast is Rockingham County, VA growing?
Population estimates put Rockingham County at 89,316 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 32,686 households. Median household income in Rockingham County is $80,693, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 76 for pet businesses (high), #148 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.