Health care · Small-town market · Missouri
Medical and dental practices in the Lebanon, MO area
Competitor counts, household spending and official business counts for medical and dental practices in the Lebanon, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #107 of 538 scored small-town markets
#4 of 17 scored small-town markets based in Missouri
- Listings
- 84
- 20 chain locations (24%)
- Official establishments
- 28
- +12.0% since 2019
- Household spending a year
- $17.5M
- On medical and dental services · $1,201 a household
- Spending per listing
- $208K
- 37% above the U.S.
- Listings per 10k households
- 57.7
- 32% below the U.S.
- Population, 2025
- 36,943
- +2.5% since 2020
See the medical and dental practices around any address in the Lebanon area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 84 medical and dental practices in the Lebanon area. 20 of them (24%) are chain locations, against 11% across the U.S. Per 10,000 households, that is 57.7, 32% below the U.S. rate of 84.5.
At $1,201 per household (7% below the U.S. average), households in the Lebanon area spend about $17.5M a year on medical and dental services. Spread across 84 medical and dental practices, that is $208K per practice, 37% above the U.S. figure of $152K.
In 2023, official counts showed 28 businesses with payroll in the Lebanon area classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers, up 12.0% from 2019. That is one for every 520 households, against one for every 270 across the U.S. Official counts list 6 one-person businesses without payroll.
Population estimates put the population change in the Lebanon area from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). The Groundwork market score for medical and dental practices in the Lebanon area is 68 (upper middle), #107 of 538 scored small-town markets and #4 of 17 scored small-town markets based in Missouri. That puts it in the top quarter of small-town markets.
How the Lebanon area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lebanon area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.7 | 68.6 | 84.5 |
| Spending per listing | $208K | $203K | $152K |
| Households per official establishment | 520 | 328 | 270 |
| Official establishment growth, 2019–2023 | +12.0% | +1.6% | +1.5% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on medical and dental services | $1,201 | $1,389 | $1,288 |
| Median household income | $53,282 | $70,702 | $80,734 |
| Groundwork market score | 68 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28+12.0% over the period
- Employees, 2023
- 165
- Annual payroll, 2023
- $13.4M
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 8420 chain locations
- Listings at the U.S. rate for this spending
- 115The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Lebanon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lebanon area
- Population, 2025 estimate
- 36,943+2.5% since 2020
- Households
- 14,558
- Median age
- 40.3
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 765 sq. mi.
- People per square mile
- 48
- Median household income
- $53,282+12.8% vs. 2015–2019, before inflation
- Average household income
- $72,159
- Median home value
- $168,400
- Jobs located here
- 14,884
- Daytime population
- 36,882Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for medical and dental practices, numbered among those based in Missouri, with the Lebanon area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 82 | 97 | 46.0 | $288K | +4.9% | #19 of 538 |
| 2Fort Leonard Wood, MO | 80 | 77 | 45.7 | $283K | +0.8% | #27 of 538 |
| 3Sedalia, MO | 75 | 95 | 55.9 | $225K | +2.9% | #51 of 538 |
| 4Lebanon, MO | 68 | 84 | 57.7 | $208K | +2.5% | #107 of 538 |
| 5Kennett, MO | 67 | 44 | 39.1 | $297K | −4.8% | #111 of 538 |
| 6Mexico, MO | 58 | 57 | 61.8 | $200K | −1.0% | #191 of 538 |
| 7Sikeston, MO | 54 | 113 | 57.0 | $219K | −0.3% | #230 of 538 |
| 8Marshall, MO | 53 | 55 | 68.3 | $181K | −0.3% | #246 of 538 |
| 9Moberly, MO | 51 | 59 | 63.8 | $194K | +0.2% | #259 of 538 |
| 10Farmington, MO | 51 | 163 | 65.7 | $190K | +2.1% | #260 of 538 |
Other business types in the Lebanon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics68
- Dentists and orthodontists81
- Primary care and pediatrics
- Urgent care and walk-in clinics
- Chiropractors48
- Physical therapy61
- Optometrists and eye care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Lebanon, MO area?
There are 84 medical and dental practices on map listings in the Lebanon area as of September 2026. 20 of them (24%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 28 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 12.0% from 2019. Official counts also show 6 one-person businesses without payroll.
How much do households in the Lebanon, MO area spend on medical and dental services?
About $17.5M a year, or $1,201 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 84 medical and dental practices on map listings, it comes to $208K per practice. It is estimated from the incomes of the 14,558 households in the Lebanon area and national spending patterns by income.
How does the Lebanon, MO area compare with the U.S. for medical and dental practices?
The Lebanon area has 57.7 medical and dental practices per 10,000 households, 32% below the U.S. rate of 84.5. Spending per practice is $208K, 37% above the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, the Lebanon area would have about 115, against 84 on map listings. There is one business with payroll in the industry for every 520 households, against one for every 270 across the U.S. The official count rose 12.0% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Lebanon, MO area growing?
Population estimates put the Lebanon area at 36,943 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 14,558 households. Median household income in the Lebanon area is $53,282, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon area scores 68 for medical and dental practices (upper middle), #107 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Lebanon area
Screening a site or an acquisition in the Lebanon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.