Food and drink · Small-town market · Missouri
Sit-down restaurants in the Lebanon, MO area
How the Lebanon, MO area compares with other small-town markets and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #355 of 538 scored small-town markets
#10 of 17 scored small-town markets based in Missouri
- Listings
- 87
- 41 chain locations (47%)
- Official establishments
- 22
- −18.5% since 2019
- Household spending a year
- $46M
- On food away from home · $3,158 a household
- Spending per listing
- $528K
- 20% below the U.S.
- Listings per 10k households
- 59.8
- 2% below the U.S.
- Population, 2025
- 36,943
- +2.5% since 2020
See the sit-down restaurants around any address in the Lebanon area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Lebanon area comes to about $46M a year: $3,158 per household, 22% below the U.S. average. That works out to $528K per restaurant, 20% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
The Lebanon area has 87 sit-down restaurants on map listings as of September 2026. 41 of them (47%) are chain locations, against 29% across the U.S. That comes to 59.8 for every 10,000 households, 2% below the U.S. rate of 61.3.
Official counts show 22 businesses with payroll classed as full-service restaurants in the Lebanon area in 2023, down 18.5% from 2019. That is one for every 662 households, against one for every 500 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $150K have gone to businesses classed as full-service restaurants in the Lebanon area.
Between 2020 and 2025, the population of the Lebanon area grew 2.5%, slower than the U.S. (+3.1%). For sit-down restaurants, the Lebanon area has a Groundwork market score of 42 (lower middle): #355 of 538 scored small-town markets and #10 of 17 scored small-town markets based in Missouri.
How the Lebanon area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lebanon area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 59.8 | 53.7 | 61.3 |
| Spending per listing | $528K | $708K | $664K |
| Households per official establishment | 662 | 555 | 500 |
| Official establishment growth, 2019–2023 | −18.5% | −2.3% | +1.5% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,158 | $3,799 | $4,070 |
| Median household income | $53,282 | $70,702 | $80,734 |
| Groundwork market score | 42 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22−18.5% over the period
- Employees, 2023
- 363
- Annual payroll, 2023
- $7.3M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 8741 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $150K
SBA-backed loans to businesses classed as full-service restaurants in the Lebanon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lebanon area
- Population, 2025 estimate
- 36,943+2.5% since 2020
- Households
- 14,558
- Median age
- 40.3
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 765 sq. mi.
- People per square mile
- 48
- Median household income
- $53,282+12.8% vs. 2015–2019, before inflation
- Average household income
- $72,159
- Median home value
- $168,400
- Jobs located here
- 14,884
- Daytime population
- 36,882Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for sit-down restaurants, numbered among those based in Missouri (a market based in another state is listed without a number), with the Lebanon area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 77 | 91 | 43.2 | $826K | +4.9% | #33 of 538 |
| 2Mexico, MO | 66 | 34 | 36.9 | $898K | −1.0% | #100 of 538 |
| 3Sedalia, MO | 66 | 78 | 45.9 | $734K | +2.9% | #106 of 538 |
| 4Farmington, MO | 53 | 116 | 46.7 | $711K | +2.1% | #235 of 538 |
| 5Hannibal, MO | 51 | 68 | 44.5 | $769K | +0.4% | #253 of 538 |
| 6Rolla, MO | 51 | 89 | 51.4 | $656K | +1.6% | #259 of 538 |
| Quincy, IL-MO | 48 | 148 | 47.6 | $746K | −2.0% | #282 of 538 |
| 7Maryville, MO | 45 | 40 | 47.3 | $705K | −4.0% | #321 of 538 |
| 8Moberly, MO | 42 | 42 | 45.4 | $711K | +0.2% | #343 of 538 |
| 9Kirksville, MO | 42 | 58 | 55.6 | $608K | +1.9% | #351 of 538 |
| 10Lebanon, MO | 42 | 87 | 59.8 | $528K | +2.5% | #355 of 538 |
Other business types in the Lebanon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes50
- Sit-down restaurants42
- Fast food and sandwich shops42
- Pizza33
- Coffee shops and cafes61
- Bakeries and dessert shops61
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Lebanon, MO area?
Map listings as of September 2026 show 87 sit-down restaurants in the Lebanon area. 41 of them (47%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 22 businesses with payroll classed as full-service restaurants in 2023, down 18.5% from 2019.
How much do households in the Lebanon, MO area spend on food away from home?
About $46M a year, or $3,158 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 87 sit-down restaurants on map listings, it comes to $528K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 14,558 households in the Lebanon area and national spending patterns by income.
How does the Lebanon, MO area compare with the U.S. for sit-down restaurants?
The Lebanon area has 59.8 sit-down restaurants per 10,000 households, 2% below the U.S. rate of 61.3. Spending per restaurant is $528K, 20% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Lebanon area would have about 69, against 87 on map listings. There is one business with payroll in the industry for every 662 households, against one for every 500 across the U.S. The official count fell 18.5% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Lebanon, MO area growing?
Population estimates put the Lebanon area at 36,943 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 14,558 households. Median household income in the Lebanon area is $53,282, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon area scores 42 for sit-down restaurants (lower middle), #355 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Lebanon area
Screening a site or an acquisition in the Lebanon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.