Health care · Small-town market · Missouri
Chiropractors in the Lebanon, MO area
How the Lebanon, MO area compares with other small-town markets and the U.S. for chiropractors: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #232 of 426 scored small-town markets
#7 of 15 scored small-town markets based in Missouri
- Listings
- 10
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $17.5M
- On medical and dental services · $1,201 a household
- Spending per listing
- $1.7M
- 27% below the U.S.
- Listings per 10k households
- 6.9
- 28% above the U.S.
- Population, 2025
- 36,943
- +2.5% since 2020
See the chiropractors around any address in the Lebanon area
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 10 chiropractors in the Lebanon area. None of them are chain locations, against 8% across the U.S. That is 6.9 per 10,000 households, 28% above the U.S. rate of 5.4.
At $1,201 per household (7% below the U.S. average), households in the Lebanon area spend about $17.5M a year on medical and dental services. That is about $1.7M of household spending for each practice on map listings, 27% below the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.
The official count of businesses with payroll classed as offices of chiropractors in the Lebanon area was 4 in 2023. That is one for every 3,640 households, against one for every 3,237 across the U.S.
Population estimates show the Lebanon area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for chiropractors in the Lebanon area is 48 (lower middle), #232 of 426 scored small-town markets and #7 of 15 scored small-town markets based in Missouri.
How the Lebanon area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lebanon area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 6.3 | 5.4 |
| Spending per listing | $1.7M | $2.2M | $2.4M |
| Households per official establishment | 3,640 | 2,726 | 3,237 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +0.8% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on medical and dental services | $1,201 | $1,389 | $1,288 |
| Median household income | $53,282 | $70,702 | $80,734 |
| Groundwork market score | 48 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 20
- Annual payroll, 2023
- $553K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 100 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of chiropractors in the Lebanon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lebanon area
- Population, 2025 estimate
- 36,943+2.5% since 2020
- Households
- 14,558
- Median age
- 40.3
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 765 sq. mi.
- People per square mile
- 48
- Median household income
- $53,282+12.8% vs. 2015–2019, before inflation
- Average household income
- $72,159
- Median home value
- $168,400
- Jobs located here
- 14,884
- Daytime population
- 36,882Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for chiropractors, numbered among those based in Missouri, with the Lebanon area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sedalia, MO | 73 | 7 | 4.1 | $3.1M | +2.9% | #30 of 426 |
| 2Fort Leonard Wood, MO | 70 | 7 | 4.2 | $3.1M | +0.8% | #51 of 426 |
| 3Warrensburg, MO | 69 | 11 | 5.2 | $2.5M | +4.9% | #61 of 426 |
| 4Sikeston, MO | 67 | 7 | 3.5 | $3.5M | −0.3% | #74 of 426 |
| 5Rolla, MO | 59 | 8 | 4.6 | $2.7M | +1.6% | #143 of 426 |
| 6Kirksville, MO | 54 | 6 | 5.8 | $2.2M | +1.9% | #179 of 426 |
| 7Lebanon, MO | 48 | 10 | 6.9 | $1.7M | +2.5% | #232 of 426 |
| 8Poplar Bluff, MO | 43 | 8 | 4.8 | $2.4M | −0.4% | #261 of 426 |
| 9Mexico, MO | 41 | 5 | 5.4 | $2.3M | −1.0% | #281 of 426 |
| 10Farmington, MO | 39 | 21 | 8.5 | $1.5M | +2.1% | #299 of 426 |
Other business types in the Lebanon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in the Lebanon, MO area?
The Lebanon area has 10 chiropractors on map listings as of September 2026. None of them are chain locations. The listings count chiropractors. Official counts show 4 businesses with payroll classed as offices of chiropractors in 2023.
How much do households in the Lebanon, MO area spend on medical and dental services?
About $17.5M a year, or $1,201 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 10 chiropractors on map listings, it comes to $1.7M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 14,558 households in the Lebanon area and national spending patterns by income.
How does the Lebanon, MO area compare with the U.S. for chiropractors?
The Lebanon area has 6.9 chiropractors per 10,000 households, 28% above the U.S. rate of 5.4. Spending per practice is $1.7M, 27% below the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, the Lebanon area would have about 7, against 10 on map listings. There is one business with payroll in the industry for every 3,640 households, against one for every 3,237 across the U.S.
How fast is the Lebanon, MO area growing?
Population estimates put the Lebanon area at 36,943 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 14,558 households. Median household income in the Lebanon area is $53,282, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon area scores 48 for chiropractors (lower middle), #232 of 426 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon area. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in the Lebanon area
Screening a site or an acquisition in the Lebanon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.