Health care · Small-town market · California
Medical and dental practices in the Susanville, CA area
Competitor counts, household spending and official business counts for medical and dental practices in the Susanville, CA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #101 of 538 scored small-town markets
#1 of 9 scored small-town markets based in California
- Listings
- 28
- 0 chain locations (0%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $10.7M
- On medical and dental services · $1,161 a household
- Spending per listing
- $383K
- 2.5 times the U.S.
- Listings per 10k households
- 30.3
- 64% below the U.S.
- Population, 2025
- 28,117
- −13.1% since 2020
See the medical and dental practices around any address in the Susanville area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 28 medical and dental practices in the Susanville area. None of them are chain locations, against 11% across the U.S. That is 30.3 per 10,000 households, 64% below the U.S. rate of 84.5.
Households in the Susanville area spend about $10.7M a year on medical and dental services, or $1,161 per household, 10% below the U.S. average. That is about $383K of household spending for each practice on map listings, 2.5 times the U.S. figure of $152K.
Official counts show 12 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Susanville area in 2023. That is one for every 771 households, against one for every 270 across the U.S. Official counts also show 5 one-person businesses without payroll.
Population estimates show the Susanville area declined 13.1% from 2020 to 2025, against +3.1% for the U.S. The Susanville area scores 68 (upper middle) on the Groundwork market score for medical and dental practices, ranking #101 of 538 scored small-town markets and #1 of 9 scored small-town markets based in California. That puts it in the top quarter of small-town markets.
How the Susanville area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Susanville area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.3 | 88.3 | 84.5 |
| Spending per listing | $383K | $166K | $152K |
| Households per official establishment | 771 | 199 | 270 |
| Official establishment growth, 2019–2023 | n/a | +2.6% | +1.5% |
| Population growth, 2020–2025 | −13.1% | −0.4% | +3.1% |
| Spending per household on medical and dental services | $1,161 | $1,464 | $1,288 |
| Median household income | $67,403 | $99,122 | $80,734 |
| Groundwork market score | 68 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 97
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 280 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Susanville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Susanville area
- Population, 2025 estimate
- 28,117−13.1% since 2020
- Households
- 9,247
- Median age
- 40.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 4,541 sq. mi.
- People per square mile
- 7
- Median household income
- $67,403+19.6% vs. 2015–2019, before inflation
- Average household income
- $80,989
- Median home value
- $265,300
- Jobs located here
- 7,005
- Daytime population
- 30,176Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Susanville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across California
Every California market ranked →The highest-scoring small-town markets in California for medical and dental practices, numbered among those based in California (a market based in another state is listed without a number), with the Susanville area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Susanville, CA | 68 | 28 | 30.3 | $383K | −13.1% | #101 of 538 |
| 2Red Bluff, CA | 68 | 101 | 40.7 | $289K | −1.7% | #102 of 538 |
| 3Crescent City, CA | 63 | 26 | 27.3 | $432K | −4.4% | #141 of 538 |
| Gardnerville Ranchos, NV-CA | 60 | 146 | 67.1 | $208K | +0.9% | #170 of 538 |
| 4Clearlake, CA | 60 | 161 | 59.8 | $195K | −0.6% | #171 of 538 |
| 5Bishop, CA | 57 | 38 | 47.3 | $266K | −4.4% | #201 of 538 |
| 6Eureka-Arcata, CA | 50 | 294 | 53.5 | $219K | −3.4% | #267 of 538 |
| 7Ukiah, CA | 43 | 228 | 65.4 | $185K | −3.5% | #338 of 538 |
| 8Truckee-Grass Valley, CA | 43 | 350 | 81.7 | $170K | −0.4% | #340 of 538 |
| 9Sonora, CA | 22 | 218 | 96.1 | $133K | −4.0% | #502 of 538 |
Other business types in the Susanville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Susanville, CA area?
The Susanville area has 28 medical and dental practices on map listings as of September 2026. None of them are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 12 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023. Another 5 one-person businesses have no payroll, by official counts.
How much do households in the Susanville, CA area spend on medical and dental services?
About $10.7M a year, or $1,161 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 28 medical and dental practices on map listings, it comes to $383K per practice. It is estimated from the incomes of the 9,247 households in the Susanville area and national spending patterns by income.
How does the Susanville, CA area compare with the U.S. for medical and dental practices?
The Susanville area has 30.3 medical and dental practices per 10,000 households, 64% below the U.S. rate of 84.5. Spending per practice is $383K, 2.5 times the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, the Susanville area would have about 70, against 28 on map listings. There is one business with payroll in the industry for every 771 households, against one for every 270 across the U.S.
How fast is the Susanville, CA area growing?
Population estimates put the Susanville area at 28,117 people in 2025, down 13.1% since 2020, against +3.1% for the U.S. It has 9,247 households. Median household income in the Susanville area is $67,403, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Susanville area scores 68 for medical and dental practices (upper middle), #101 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Susanville area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Susanville area
Screening a site or an acquisition in the Susanville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.