Auto · Small-town market · California
Gas stations in the Susanville, CA area
Competitor counts, household spending and official business counts for gas stations in the Susanville, CA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #500 of 536 scored small-town markets
#8 of 9 scored small-town markets based in California
- Listings
- 22
- 18 chain locations (82%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $26.3M
- On gasoline and other fuels · $2,842 a household
- Spending per listing
- $1.2M
- 50% below the U.S.
- Listings per 10k households
- 23.8
- 2.2 times the U.S.
- Population, 2025
- 28,117
- −13.1% since 2020
See the gas stations around any address in the Susanville area
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Susanville area scores 20 (low) on the Groundwork market score for gas stations, ranking #500 of 536 scored small-town markets and #8 of 9 scored small-town markets based in California. That puts it in the bottom quarter of small-town markets.
At $2,842 per household (9% above the U.S. average), households in the Susanville area spend about $26.3M a year on gasoline and other fuels. That is about $1.2M of household spending for each station on map listings, 50% below the U.S. figure of $2.4M.
The Susanville area has 22 gas stations on map listings as of September 2026. 18 of them (82%) are chain locations, against 84% across the U.S. That is 23.8 per 10,000 households, 2.2 times the U.S. rate of 10.9.
In 2023, official counts showed 15 businesses with payroll in the Susanville area classed as gasoline stations. That is one for every 616 households, against one for every 1,184 across the U.S. Between 2020 and 2025, the population of the Susanville area declined 13.1%, against +3.1% for the U.S.
How the Susanville area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Susanville area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.8 | 8.1 | 10.9 |
| Spending per listing | $1.2M | $3.4M | $2.4M |
| Households per official establishment | 616 | 1,669 | 1,184 |
| Official establishment growth, 2019–2023 | n/a | +7.2% | −3.1% |
| Population growth, 2020–2025 | −13.1% | −0.4% | +3.1% |
| Spending per household on gasoline and other fuels | $2,842 | $2,747 | $2,595 |
| Median household income | $67,403 | $99,122 | $80,734 |
| Groundwork market score | 20 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 48
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 2218 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as gasoline stations in the Susanville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Susanville area
- Population, 2025 estimate
- 28,117−13.1% since 2020
- Households
- 9,247
- Median age
- 40.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 4,541 sq. mi.
- People per square mile
- 7
- Median household income
- $67,403+19.6% vs. 2015–2019, before inflation
- Average household income
- $80,989
- Median home value
- $265,300
- Jobs located here
- 7,005
- Daytime population
- 30,176Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Susanville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across California
Every California market ranked →The highest-scoring small-town markets in California for gas stations, numbered among those based in California (a market based in another state is listed without a number), with the Susanville area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 88 | 16 | 7.4 | $4.3M | +0.9% | #5 of 536 |
| 1Truckee-Grass Valley, CA | 76 | 42 | 9.8 | $3M | −0.4% | #46 of 536 |
| 2Clearlake, CA | 62 | 39 | 14.5 | $2M | −0.6% | #146 of 536 |
| 3Sonora, CA | 59 | 33 | 14.5 | $2M | −4.0% | #174 of 536 |
| 4Eureka-Arcata, CA | 57 | 52 | 9.5 | $2.7M | −3.4% | #191 of 536 |
| 5Crescent City, CA | 55 | 11 | 11.6 | $2.3M | −4.4% | #214 of 536 |
| 6Ukiah, CA | 45 | 46 | 13.2 | $2M | −3.5% | #324 of 536 |
| 7Red Bluff, CA | 33 | 53 | 21.4 | $1.3M | −1.7% | #436 of 536 |
| 8Susanville, CA | 20 | 22 | 23.8 | $1.2M | −13.1% | #500 of 536 |
| 9Bishop, CA | 7 | 28 | 34.8 | $781K | −4.4% | #533 of 536 |
Other business types in the Susanville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in the Susanville, CA area?
Map listings as of September 2026 show 22 gas stations in the Susanville area. 18 of them (82%) are chain locations. The listings count gas stations. Official counts show 15 businesses with payroll classed as gasoline stations in 2023.
How much do households in the Susanville, CA area spend on gasoline and other fuels?
About $26.3M a year, or $2,842 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 22 gas stations on map listings, it comes to $1.2M per station. It is estimated from the incomes of the 9,247 households in the Susanville area and national spending patterns by income.
How does the Susanville, CA area compare with the U.S. for gas stations?
The Susanville area has 23.8 gas stations per 10,000 households, 2.2 times the U.S. rate of 10.9. Spending per station is $1.2M, 50% below the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, the Susanville area would have about 11, against 22 on map listings. There is one business with payroll in the industry for every 616 households, against one for every 1,184 across the U.S.
How fast is the Susanville, CA area growing?
Population estimates put the Susanville area at 28,117 people in 2025, down 13.1% since 2020, against +3.1% for the U.S. It has 9,247 households. Median household income in the Susanville area is $67,403, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Susanville area scores 20 for gas stations (low), #500 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Susanville area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in the Susanville area
Screening a site or an acquisition in the Susanville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.