Food and drink · Small-town market · California
Coffee shops and cafes in the Susanville, CA area
The coffee shops and cafes in the Susanville, CA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #482 of 529 scored small-town markets
#5 of 9 scored small-town markets based in California
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $32.3M
- On food away from home · $3,497 a household
- Spending per listing
- $2.9M
- 21% below the U.S.
- Listings per 10k households
- 11.9
- 8% above the U.S.
- Population, 2025
- 28,117
- −13.1% since 2020
See the coffee shops and cafes around any address in the Susanville area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Susanville area scores 28 (lower middle) on the Groundwork market score for coffee shops and cafes, ranking #482 of 529 scored small-town markets and #5 of 9 scored small-town markets based in California. That puts it in the bottom quarter of small-town markets.
Household spending on food away from home in the Susanville area comes to about $32.3M a year: $3,497 per household, 14% below the U.S. average. That works out to $2.9M per cafe, 21% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
The Susanville area has 11 coffee shops and cafes on map listings as of September 2026. Of those, 2 are chain locations, or 18%, against 39% across the U.S. That is 11.9 per 10,000 households, 8% above the U.S. rate of 11.0.
Official counts don’t publish a figure for snack and nonalcoholic beverage bars in the Susanville area, since they leave out counts under 3. Population estimates put the population change in the Susanville area from 2020 to 2025 at −13.1%, against +3.1% for the U.S.
How the Susanville area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Susanville area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 14.8 | 11.0 |
| Spending per listing | $2.9M | $3.1M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | n/a | 1,010 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +13.5% | +24.3% |
| Population growth, 2020–2025 | −13.1% | −0.4% | +3.1% |
| Spending per household on food away from home | $3,497 | $4,559 | $4,070 |
| Median household income | $67,403 | $99,122 | $80,734 |
| Groundwork market score | 28 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll snack and nonalcoholic beverage bars
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Susanville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Susanville area
- Population, 2025 estimate
- 28,117−13.1% since 2020
- Households
- 9,247
- Median age
- 40.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 4,541 sq. mi.
- People per square mile
- 7
- Median household income
- $67,403+19.6% vs. 2015–2019, before inflation
- Average household income
- $80,989
- Median home value
- $265,300
- Jobs located here
- 7,005
- Daytime population
- 30,176Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Susanville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across California
Every California market ranked →The highest-scoring small-town markets in California for coffee shops and cafes, numbered among those based in California (a market based in another state is listed without a number), with the Susanville area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 43 | 42 | 19.3 | $2.2M | +0.9% | #347 of 529 |
| 1Red Bluff, CA | 39 | 24 | 9.7 | $3.6M | −1.7% | #381 of 529 |
| 2Truckee-Grass Valley, CA | 37 | 68 | 15.9 | $2.7M | −0.4% | #403 of 529 |
| 3Clearlake, CA | 36 | 31 | 11.5 | $3.1M | −0.6% | #419 of 529 |
| 4Crescent City, CA | 29 | 16 | 16.8 | $2.1M | −4.4% | #475 of 529 |
| 5Susanville, CA | 28 | 11 | 11.9 | $2.9M | −13.1% | #482 of 529 |
| 6Ukiah, CA | 25 | 54 | 15.5 | $2.4M | −3.5% | #500 of 529 |
| 7Sonora, CA | 23 | 49 | 21.6 | $1.8M | −4.0% | #507 of 529 |
| 8Eureka-Arcata, CA | 21 | 95 | 17.3 | $2M | −3.4% | #514 of 529 |
| 9Bishop, CA | 19 | 21 | 26.1 | $1.5M | −4.4% | #523 of 529 |
Other business types in the Susanville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes67
- Sit-down restaurants66
- Fast food and sandwich shops56
- Pizza47
- Coffee shops and cafes28
- Bakeries and dessert shops
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Susanville, CA area?
Map listings as of September 2026 show 11 coffee shops and cafes in the Susanville area. 2 of them (18%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. No official count is published for snack and nonalcoholic beverage bars in the Susanville area: counts under 3 are left out.
How much do households in the Susanville, CA area spend on food away from home?
About $32.3M a year, or $3,497 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 11 coffee shops and cafes on map listings, it comes to $2.9M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 9,247 households in the Susanville area and national spending patterns by income.
How does the Susanville, CA area compare with the U.S. for coffee shops and cafes?
The Susanville area has 11.9 coffee shops and cafes per 10,000 households, 8% above the U.S. rate of 11.0. Spending per cafe is $2.9M, 21% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Susanville area would have about 9, against 11 on map listings.
How fast is the Susanville, CA area growing?
Population estimates put the Susanville area at 28,117 people in 2025, down 13.1% since 2020, against +3.1% for the U.S. It has 9,247 households. Median household income in the Susanville area is $67,403, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Susanville area scores 28 for coffee shops and cafes (lower middle), #482 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Susanville area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Susanville area
Screening a site or an acquisition in the Susanville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.