Groundwork

Food and drink · Small-town market · California

Fast food and sandwich shops in the Susanville, CA area

Competitor counts, household spending and official business counts for fast food and sandwich shops in the Susanville, CA area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #221 of 537 scored small-town markets
#7 of 9 scored small-town markets based in California

Listings
10
9 chain locations (90%)
Official establishments
15
All limited-service restaurants
Household spending a year
$32.3M
On food away from home · $3,497 a household
Spending per listing
$3.2M
6% above the U.S.
Listings per 10k households
10.8
19% below the U.S.
Population, 2025
28,117
−13.1% since 2020

See the fast food and sandwich shops around any address in the Susanville area

The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in the Susanville area comes to about $32.3M a year: $3,497 per household, 14% below the U.S. average. That is about $3.2M of household spending for each shop on map listings, 6% above the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.

There are 10 fast food and sandwich shops on map listings in the Susanville area as of September 2026. Chain locations make up 90% of them, against 79% across the U.S. That is 10.8 per 10,000 households, 19% below the U.S. rate of 13.3.

In 2023, official counts showed 15 businesses with payroll in the Susanville area classed as limited-service restaurants. That is one for every 616 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops.

Population estimates show the Susanville area declined 13.1% from 2020 to 2025, against +3.1% for the U.S. For fast food and sandwich shops, the Susanville area has a Groundwork market score of 56 (upper middle): #221 of 537 scored small-town markets and #7 of 9 scored small-town markets based in California.

How the Susanville area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Fast food and sandwich shops in Susanville, CA area compared with California and the U.S.
MeasureSusanville areaCaliforniaU.S.
Listings per 10k households10.812.913.3
Spending per listing$3.2M$3.5M$3.1M
Households per official establishment (all limited-service restaurants)616392478
Official establishment growth, 2019–2023n/a+6.5%+6.1%
Population growth, 2020–2025−13.1%−0.4%+3.1%
Spending per household on food away from home$3,497$4,559$4,070
Median household income$67,403$99,122$80,734
Groundwork market score5649

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15All limited-service restaurants
Employees, 2023
244
Annual payroll, 2023
$5.3M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
109 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in the Susanville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.

Population and households in the Susanville area

Population, 2025 estimate
28,117−13.1% since 2020
Households
9,247
Median age
40.4
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
4,541 sq. mi.
People per square mile
7
Median household income
$67,403+19.6% vs. 2015–2019, before inflation
Average household income
$80,989
Median home value
$265,300
Jobs located here
7,005
Daytime population
30,176Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Susanville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.

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Fast food and sandwich shops across California

Every California market ranked →

The highest-scoring small-town markets in California for fast food and sandwich shops, numbered among those based in California (a market based in another state is listed without a number), with the Susanville area marked.

Top small-town markets in California

Small-town markets in California ranked for fast food and sandwich shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Truckee-Grass Valley, CA804510.5$4.1M−0.4%#24 of 537
2Sonora, CA74229.7$4M−4.0%#59 of 537
3Clearlake, CA73207.4$4.7M−0.6%#66 of 537
4Red Bluff, CA71239.3$3.8M−1.7%#79 of 537
5Crescent City, CA681010.5$3.4M−4.4%#103 of 537
Gardnerville Ranchos, NV-CA663114.2$3M+0.9%#124 of 537
6Eureka-Arcata, CA60509.1$3.8M−3.4%#173 of 537
7Susanville, CA561010.8$3.2M−13.1%#221 of 537
8Ukiah, CA553710.6$3.5M−3.5%#225 of 537
9Bishop, CA321417.4$2.2M−4.4%#434 of 537

Other business types in the Susanville area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many fast food and sandwich shops are in the Susanville, CA area?

As of September 2026, map listings count 10 fast food and sandwich shops in the Susanville area. 9 of them (90%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 15 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too.

How much do households in the Susanville, CA area spend on food away from home?

About $32.3M a year, or $3,497 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 10 fast food and sandwich shops on map listings, it comes to $3.2M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 9,247 households in the Susanville area and national spending patterns by income.

How does the Susanville, CA area compare with the U.S. for fast food and sandwich shops?

The Susanville area has 10.8 fast food and sandwich shops per 10,000 households, 19% below the U.S. rate of 13.3. Spending per shop is $3.2M, 6% above the U.S. figure of $3.1M. At the U.S. ratio of fast food and sandwich shops to household spending, the Susanville area would have about 11, against 10 on map listings. There is one business with payroll in the industry for every 616 households, against one for every 478 across the U.S.

How fast is the Susanville, CA area growing?

Population estimates put the Susanville area at 28,117 people in 2025, down 13.1% since 2020, against +3.1% for the U.S. It has 9,247 households. Median household income in the Susanville area is $67,403, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Susanville area scores 56 for fast food and sandwich shops (upper middle), #221 of 537 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Susanville area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Susanville area

Screening a site or an acquisition in the Susanville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.