Groundwork

Beauty and personal care · County · Pennsylvania

Nail salons in Cumberland County, PA

The nail salons in Cumberland County, PA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #708 of 1,328 scored counties
#35 of 47 scored counties in Pennsylvania

Listings
69
17 chain locations (25%)
Official establishments
47
+56.7% since 2019
Household spending a year
$112.4M
On personal care products and services · $1,056 a household
Spending per listing
$1.6M
2% below the U.S.
Listings per 10k households
6.5
8% above the U.S.
Population, 2025
277,270
+6.5% since 2020

See the nail salons around any address in Cumberland County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 69 nail salons in Cumberland County. 17 of them (25%) are chain locations, against 27% across the U.S. That comes to 6.5 for every 10,000 households, 8% above the U.S. rate of 6.0.

At $1,056 per household (5% above the U.S. average), households in Cumberland County spend about $112.4M a year on personal care products and services. That works out to $1.6M per salon, 2% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

The official count of businesses with payroll classed as nail salons in Cumberland County was 47 in 2023, up 56.7% from 2019. That is one for every 2,264 households, against one for every 3,754 across the U.S. Official counts also show 42 one-person businesses without payroll.

Population estimates put the population change in Cumberland County from 2020 to 2025 at +6.5%, faster than the U.S. (+3.1%). For nail salons, Cumberland County has a Groundwork market score of 50 (upper middle): #708 of 1,328 scored counties and #35 of 47 scored counties in Pennsylvania.

How Cumberland County compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Cumberland County, PA compared with Pennsylvania and the U.S.
MeasureCumberland CountyPennsylvaniaU.S.
Listings per 10k households6.55.36.0
Spending per listing$1.6M$1.9M$1.7M
Households per official establishment2,2642,8573,754
Official establishment growth, 2019–2023+56.7%+14.7%+23.2%
Population growth, 2020–2025+6.5%+0.5%+3.1%
Spending per household on personal care products and services$1,056$1,004$1,005
Median household income$87,494$77,971$80,734
Groundwork market score5035

Official counts and lending

Businesses

Official establishments, 2019 to 2023
30 → 47+56.7% over the period
Employees, 2023
168
Annual payroll, 2023
$4.6M
One-person businesses, 2023
42Businesses with no payroll
Map listings, September 2026
6917 chain locations
Listings at the U.S. rate for this spending
67The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Cumberland County

Population, 2025 estimate
277,270+6.5% since 2020
Households
106,427
Median age
41.2
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
546 sq. mi.
People per square mile
492
Median household income
$87,494+22.8% vs. 2015–2019, before inflation
Average household income
$112,877
Median home value
$277,600
Jobs located here
138,979
Daytime population
287,576Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cumberland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring counties in Pennsylvania for nail salons, numbered among those based in Pennsylvania, with Cumberland County marked.

Top counties in Pennsylvania

Counties in Pennsylvania ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Adams County, PA8692.2$4.6M+3.6%#16 of 1,328
2Pike County, PA8562.5$4.1M+7.2%#18 of 1,328
3Centre County, PA74142.4$4.1M−0.4%#95 of 1,328
4Carbon County, PA7051.8$5M+1.7%#142 of 1,328
5Franklin County, PA69223.5$2.8M+3.0%#168 of 1,328
6Schuylkill County, PA67172.9$3.1M+1.5%#204 of 1,328
7Indiana County, PA6592.8$3.1M−0.3%#261 of 1,328
8Crawford County, PA6482.4$3.6M−2.4%#279 of 1,328
9Wayne County, PA6462.9$3.1M+1.1%#283 of 1,328
10Lebanon County, PA63173.0$3.3M+2.2%#315 of 1,328
35Cumberland County, PA50696.5$1.6M+6.5%#708 of 1,328

Other business types in Cumberland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Cumberland County, PA?

There are 69 nail salons on map listings in Cumberland County as of September 2026. 17 of them (25%) are chain locations. The listings count nail salons. Official counts show 47 businesses with payroll classed as nail salons in 2023, up 56.7% from 2019. Another 42 one-person businesses have no payroll, by official counts.

How much do households in Cumberland County, PA spend on personal care products and services?

About $112.4M a year, or $1,056 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 69 nail salons on map listings, it comes to $1.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 106,427 households in Cumberland County and national spending patterns by income.

How does Cumberland County, PA compare with the U.S. for nail salons?

Cumberland County has 6.5 nail salons per 10,000 households, 8% above the U.S. rate of 6.0. Spending per salon is $1.6M, 2% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Cumberland County would have about 67, against 69 on map listings. There is one business with payroll in the industry for every 2,264 households, against one for every 3,754 across the U.S. The official count rose 56.7% from 2019 to 2023, against +23.2% for the U.S.

How fast is Cumberland County, PA growing?

Population estimates put Cumberland County at 277,270 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 106,427 households. The median household income in Cumberland County is $87,494 a year, 8% above the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 50 for nail salons (upper middle), #708 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cumberland County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Cumberland County

Screening a site or an acquisition in Cumberland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.