Groundwork

Clothing and laundry · County · Pennsylvania

Clothing and shoe stores in Cumberland County, PA

How Cumberland County, PA compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 72 out of 100: Upper middle

Ranked #329 of 2,087 scored counties
#24 of 61 scored counties in Pennsylvania

Listings
133
62 chain locations (47%)
Official establishments
68
−11.7% since 2019
Household spending a year
$251.3M
On clothing, shoes and related services · $2,361 a household
Spending per listing
$1.9M
49% above the U.S.
Listings per 10k households
12.5
23% below the U.S.
Population, 2025
277,270
+6.5% since 2020

See the clothing and shoe stores around any address in Cumberland County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 133 clothing and shoe stores in Cumberland County. Of those, 62 are chain locations, or 47%, against 44% across the U.S. That comes to 12.5 for every 10,000 households, 23% below the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in Cumberland County comes to about $251.3M a year: $2,361 per household, 15% above the U.S. average. That is about $1.9M of household spending for each store on map listings, 49% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 68 businesses with payroll classed as clothing and shoe stores in Cumberland County in 2023, down 11.7% from 2019. That is one for every 1,565 households, against one for every 1,273 across the U.S. Official counts list 154 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $790K have gone to businesses classed as clothing and shoe stores in Cumberland County.

Between 2020 and 2025, the population of Cumberland County grew 6.5%, faster than the U.S. (+3.1%). For clothing and shoe stores, Cumberland County has a Groundwork market score of 72 (upper middle): #329 of 2,087 scored counties and #24 of 61 scored counties in Pennsylvania. That puts it in the top quarter of counties.

How Cumberland County compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Cumberland County, PA compared with Pennsylvania and the U.S.
MeasureCumberland CountyPennsylvaniaU.S.
Listings per 10k households12.513.716.2
Spending per listing$1.9M$1.7M$1.3M
Households per official establishment1,5651,5661,273
Official establishment growth, 2019–2023−11.7%−18.3%−12.2%
Population growth, 2020–2025+6.5%+0.5%+3.1%
Spending per household on clothing, shoes and related services$2,361$2,270$2,055
Median household income$87,494$77,971$80,734
Groundwork market score7272

Official counts and lending

Businesses

Official establishments, 2019 to 2023
77 → 68−11.7% over the period
Employees, 2023
882
Annual payroll, 2023
$16.6M
One-person businesses, 2023
154Businesses with no payroll
Map listings, September 2026
13362 chain locations
Listings at the U.S. rate for this spending
198The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$790K

SBA-backed loans to businesses classed as clothing and shoe stores in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Cumberland County

Population, 2025 estimate
277,270+6.5% since 2020
Households
106,427
Median age
41.2
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
546 sq. mi.
People per square mile
492
Median household income
$87,494+22.8% vs. 2015–2019, before inflation
Average household income
$112,877
Median home value
$277,600
Jobs located here
138,979
Daytime population
287,576Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cumberland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing and shoe stores across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring counties in Pennsylvania for clothing and shoe stores, numbered among those based in Pennsylvania, with Cumberland County marked.

Top counties in Pennsylvania

Counties in Pennsylvania ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pike County, PA94114.5$5M+7.2%#5 of 2,087
2Lebanon County, PA88254.4$5M+2.2%#37 of 2,087
3Perry County, PA8563.3$6.6M+2.1%#68 of 2,087
4Carbon County, PA85124.4$4.6M+1.7%#69 of 2,087
5Schuylkill County, PA83325.5$3.7M+1.5%#103 of 2,087
6Wayne County, PA82104.8$4.2M+1.1%#119 of 2,087
7Northampton County, PA821149.3$2.6M+3.7%#130 of 2,087
8Franklin County, PA81528.2$2.6M+3.0%#142 of 2,087
9Susquehanna County, PA8085.2$4.1M−0.3%#150 of 2,087
10Chester County, PA8024411.9$2.5M+4.2%#157 of 2,087
24Cumberland County, PA7213312.5$1.9M+6.5%#329 of 2,087

Other business types in Cumberland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Cumberland County, PA?

Cumberland County has 133 clothing and shoe stores on map listings as of September 2026. 62 of them (47%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 68 businesses with payroll classed as clothing and shoe stores in 2023, down 11.7% from 2019. Official counts also show 154 one-person businesses without payroll.

How much do households in Cumberland County, PA spend on clothing, shoes and related services?

About $251.3M a year, or $2,361 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 133 clothing and shoe stores on map listings, it comes to $1.9M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 106,427 households in Cumberland County and national spending patterns by income.

How does Cumberland County, PA compare with the U.S. for clothing and shoe stores?

Cumberland County has 12.5 clothing and shoe stores per 10,000 households, 23% below the U.S. rate of 16.2. Spending per store is $1.9M, 49% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Cumberland County would have about 198, against 133 on map listings. There is one business with payroll in the industry for every 1,565 households, against one for every 1,273 across the U.S. The official count fell 11.7% from 2019 to 2023, against −12.2% for the U.S.

How fast is Cumberland County, PA growing?

Population estimates put Cumberland County at 277,270 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 106,427 households. The median household income in Cumberland County is $87,494 a year, 8% above the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 72 for clothing and shoe stores (upper middle), #329 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cumberland County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Cumberland County

Screening a site or an acquisition in Cumberland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.