Groundwork

Fitness and classes · Metro area · Oregon

Martial arts and dance studios in the Eugene-Springfield, OR metro area

The martial arts and dance studios in the Eugene-Springfield, OR metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #218 of 387 scored metro areas
#5 of 8 scored metro areas based in Oregon

Listings
72
4 chain locations (6%)
Official establishments
45
+4.7% since 2019
Household spending a year
$152.8M
On memberships, classes and admissions · $952 a household
Spending per listing
$2.1M
5% above the U.S.
Listings per 10k households
4.5
8% below the U.S.
Population, 2025
381,584
−0.7% since 2020

See the martial arts and dance studios around any address in the Eugene-Springfield metro area

The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Eugene-Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 72 martial arts and dance studios in the Eugene-Springfield metro area. 4 of them (6%) are chain locations, against 7% across the U.S. That is 4.5 per 10,000 households, 8% below the U.S. rate of 4.9.

At $952 per household (3% below the U.S. average), households in the Eugene-Springfield metro area spend about $152.8M a year on memberships, classes and admissions. Spread across 72 martial arts and dance studios, that is $2.1M per studio, 5% above the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.

Official counts show 45 businesses with payroll classed as sports, recreation and fine arts instruction in the Eugene-Springfield metro area in 2023, up 4.7% from 2019. That is one for every 3,565 households, against one for every 3,473 across the U.S.

Population estimates put the population change in the Eugene-Springfield metro area from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The Groundwork market score for martial arts and dance studios in the Eugene-Springfield metro area is 47 (lower middle), #218 of 387 scored metro areas and #5 of 8 scored metro areas based in Oregon.

How the Eugene-Springfield metro area compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Martial arts and dance studios in Eugene-Springfield, OR metro area compared with Oregon and the U.S.
MeasureEugene-Springfield metro areaOregonU.S.
Listings per 10k households4.54.74.9
Spending per listing$2.1M$2.5M$2M
Households per official establishment3,5653,3433,473
Official establishment growth, 2019–2023+4.7%−1.5%+11.1%
Population growth, 2020–2025−0.7%+0.7%+3.1%
Spending per household on memberships, classes and admissions$952$1,161$983
Median household income$71,544$83,011$80,734
Groundwork market score4761

Official counts and lending

Businesses

Official establishments, 2019 to 2023
45+4.7% over the period
Employees, 2023
319
Annual payroll, 2023
$5.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
724 chain locations
Listings at the U.S. rate for this spending
76The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Eugene-Springfield metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Eugene-Springfield metro area

Population, 2025 estimate
381,584−0.7% since 2020
Households
160,445
Median age
42.0
Homes lived in by their owners
60%
Vehicles per household
1.8
Land area
4,554 sq. mi.
People per square mile
84
Median household income
$71,544+36.5% vs. 2015–2019, before inflation
Average household income
$92,524
Median home value
$430,600
Jobs located here
156,880
Daytime population
382,221Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Eugene-Springfield metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.

Or open the report at the center of the Eugene-Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Martial arts and dance studios across Oregon

Every Oregon market ranked →

The highest-scoring metro areas in Oregon for martial arts and dance studios, numbered among those based in Oregon, with the Eugene-Springfield metro area marked.

Top metro areas in Oregon

Metro areas in Oregon ranked for martial arts and dance studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Albany, OR81132.6$3.6M+3.0%#4 of 387
2Salem, OR74593.7$2.9M+2.7%#18 of 387
3Bend, OR65555.3$2.4M+7.0%#64 of 387
4Portland-Vancouver-Hillsboro, OR-WA624894.8$2.8M+1.0%#80 of 387
5Eugene-Springfield, OR47724.5$2.1M−0.7%#218 of 387
6Medford, OR47475.1$1.9M−0.9%#223 of 387
7Corvallis, OR47266.7$1.7M+4.4%#231 of 387
8Grants Pass, OR42184.9$1.8M−0.4%#266 of 387

Other business types in the Eugene-Springfield metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many martial arts and dance studios are in the Eugene-Springfield, OR metro area?

The Eugene-Springfield metro area has 72 martial arts and dance studios on map listings as of September 2026. 4 of them (6%) are chain locations. The listings count martial arts and dance studios. Official counts show 45 businesses with payroll classed as sports, recreation and fine arts instruction in 2023, up 4.7% from 2019.

How much do households in the Eugene-Springfield, OR metro area spend on memberships, classes and admissions?

About $152.8M a year, or $952 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 72 martial arts and dance studios on map listings, it comes to $2.1M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 160,445 households in the Eugene-Springfield metro area and national spending patterns by income.

How does the Eugene-Springfield, OR metro area compare with the U.S. for martial arts and dance studios?

The Eugene-Springfield metro area has 4.5 martial arts and dance studios per 10,000 households, 8% below the U.S. rate of 4.9. Spending per studio is $2.1M, 5% above the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, the Eugene-Springfield metro area would have about 76, against 72 on map listings. There is one business with payroll in the industry for every 3,565 households, against one for every 3,473 across the U.S. The official count rose 4.7% from 2019 to 2023, against +11.1% for the U.S.

How fast is the Eugene-Springfield, OR metro area growing?

Population estimates put the Eugene-Springfield metro area at 381,584 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 160,445 households. Median household income in the Eugene-Springfield metro area is $71,544, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Eugene-Springfield metro area scores 47 for martial arts and dance studios (lower middle), #218 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Eugene-Springfield metro area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for martial arts and dance studios · All 56 business types in the Eugene-Springfield metro area

Screening a site or an acquisition in the Eugene-Springfield metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Eugene-Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.