Fitness and classes · County · Oregon
Gyms in Deschutes County, OR
The gyms in Deschutes County, OR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #812 of 1,792 scored counties
#19 of 26 scored counties in Oregon
- Listings
- 101
- 32 chain locations (32%)
- Official establishments
- 53
- All fitness and recreational sports centers · +51.4% since 2019
- Household spending a year
- $109.2M
- On memberships, classes and admissions · $1,286 a household
- Spending per listing
- $1.1M
- 17% below the U.S.
- Listings per 10k households
- 11.9
- 57% above the U.S.
- Population, 2025
- 213,072
- +6.8% since 2020
See the gyms around any address in Deschutes County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 101 gyms in Deschutes County. 32 of them (32%) are chain locations, against 28% across the U.S. That is 11.9 per 10,000 households, 57% above the U.S. rate of 7.6.
At $1,286 per household (31% above the U.S. average), households in Deschutes County spend about $109.2M a year on memberships, classes and admissions. That works out to $1.1M per gym, 17% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 53 businesses with payroll in Deschutes County classed as fitness and recreational sports centers, up 51.4% from 2019. That is one for every 1,603 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 6 SBA-backed loans worth $5.4M have gone to businesses classed as fitness and recreational sports centers in Deschutes County.
Between 2020 and 2025, the population of Deschutes County grew 6.8%, faster than the U.S. (+3.1%). Deschutes County scores 53 (upper middle) on the Groundwork market score for gyms, ranking #812 of 1,792 scored counties and #19 of 26 scored counties in Oregon.
How Deschutes County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Deschutes County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 7.3 | 7.6 |
| Spending per listing | $1.1M | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,603 | 3,096 | 3,109 |
| Official establishment growth, 2019–2023 | +51.4% | +3.9% | +5.8% |
| Population growth, 2020–2025 | +6.8% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,286 | $1,161 | $983 |
| Median household income | $92,758 | $83,011 | $80,734 |
| Groundwork market score | 53 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35 → 53All fitness and recreational sports centers · +51.4% over the period
- Employees, 2023
- 503
- Annual payroll, 2023
- $8.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10132 chain locations
- Listings at the U.S. rate for this spending
- 84The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $5.4M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Deschutes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Deschutes County
- Population, 2025 estimate
- 213,072+6.8% since 2020
- Households
- 84,933
- Median age
- 43.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 3,018 sq. mi.
- People per square mile
- 68
- Median household income
- $92,758+38.4% vs. 2015–2019, before inflation
- Average household income
- $126,342
- Median home value
- $650,900
- Jobs located here
- 90,452
- Daytime population
- 205,098Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Deschutes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for gyms, numbered among those based in Oregon, with Deschutes County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 92 | 6 | 5.6 | $2M | +10.6% | #5 of 1,792 |
| 2Yamhill County, OR | 84 | 24 | 6.1 | $1.9M | +2.2% | #42 of 1,792 |
| 3Jefferson County, OR | 77 | 6 | 6.8 | $1.4M | +4.7% | #109 of 1,792 |
| 4Josephine County, OR | 75 | 19 | 5.2 | $1.7M | −0.4% | #132 of 1,792 |
| 5Douglas County, OR | 74 | 18 | 3.8 | $2.2M | +0.6% | #140 of 1,792 |
| 6Umatilla County, OR | 73 | 12 | 4.2 | $2.1M | +1.5% | #158 of 1,792 |
| 7Marion County, OR | 72 | 83 | 6.5 | $1.6M | +2.7% | #182 of 1,792 |
| 8Columbia County, OR | 69 | 15 | 7.2 | $1.5M | +2.6% | #252 of 1,792 |
| 9Clatsop County, OR | 68 | 11 | 6.1 | $1.6M | −0.6% | #267 of 1,792 |
| 10Clackamas County, OR | 67 | 127 | 7.8 | $1.8M | +0.9% | #280 of 1,792 |
| 19Deschutes County, OR | 53 | 101 | 11.9 | $1.1M | +6.8% | #812 of 1,792 |
Other business types in Deschutes County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Deschutes County, OR?
Deschutes County has 101 gyms on map listings as of September 2026. 32 of them (32%) are chain locations. The listings count gyms and fitness centers. Official counts show 53 businesses with payroll classed as fitness and recreational sports centers in 2023, up 51.4% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Deschutes County, OR spend on memberships, classes and admissions?
About $109.2M a year, or $1,286 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 101 gyms on map listings, it comes to $1.1M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 84,933 households in Deschutes County and national spending patterns by income.
How does Deschutes County, OR compare with the U.S. for gyms?
Deschutes County has 11.9 gyms per 10,000 households, 57% above the U.S. rate of 7.6. Spending per gym is $1.1M, 17% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Deschutes County would have about 84, against 101 on map listings. There is one business with payroll in the industry for every 1,603 households, against one for every 3,109 across the U.S. The official count rose 51.4% from 2019 to 2023, against +5.8% for the U.S.
How fast is Deschutes County, OR growing?
Population estimates put Deschutes County at 213,072 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 84,933 households. The median household income in Deschutes County is $92,758 a year, 15% above the U.S. median of $80,734. That rose 38.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Deschutes County scores 53 for gyms (upper middle), #812 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Deschutes County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Deschutes County
Screening a site or an acquisition in Deschutes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.