Groundwork

Fitness and classes · County · Oregon

Gyms in Benton County, OR

The gyms in Benton County, OR, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #391 of 1,792 scored counties
#14 of 26 scored counties in Oregon

Listings
29
11 chain locations (38%)
Official establishments
17
All fitness and recreational sports centers
Household spending a year
$43.6M
On memberships, classes and admissions · $1,131 a household
Spending per listing
$1.5M
15% above the U.S.
Listings per 10k households
7.5
In line with the U.S.
Population, 2025
97,728
+4.4% since 2020

See the gyms around any address in Benton County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Benton County comes to about $43.6M a year: $1,131 per household, 15% above the U.S. average. Spread across 29 gyms, that is $1.5M per gym, 15% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

There are 29 gyms on map listings in Benton County as of September 2026. 11 of them (38%) are chain locations, against 28% across the U.S. That comes to 7.5 for every 10,000 households, in line with the U.S. rate of 7.6.

In 2023, official counts showed 17 businesses with payroll in Benton County classed as fitness and recreational sports centers. That is one for every 2,267 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

Population estimates show Benton County grew 4.4% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms, Benton County has a Groundwork market score of 64 (upper middle): #391 of 1,792 scored counties and #14 of 26 scored counties in Oregon. That puts it in the top quarter of counties.

How Benton County compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Benton County, OR compared with Oregon and the U.S.
MeasureBenton CountyOregonU.S.
Listings per 10k households7.57.37.6
Spending per listing$1.5M$1.6M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,2673,0963,109
Official establishment growth, 2019–2023n/a+3.9%+5.8%
Population growth, 2020–2025+4.4%+0.7%+3.1%
Spending per household on memberships, classes and admissions$1,131$1,161$983
Median household income$77,702$83,011$80,734
Groundwork market score6464

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 17All fitness and recreational sports centers
Employees, 2023
285
Annual payroll, 2023
$4.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
2911 chain locations
Listings at the U.S. rate for this spending
34The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Benton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Benton County

Population, 2025 estimate
97,728+4.4% since 2020
Households
38,537
Median age
38.4
Homes lived in by their owners
57%
Vehicles per household
1.9
Land area
675 sq. mi.
People per square mile
143
Median household income
$77,702+25.2% vs. 2015–2019, before inflation
Average household income
$110,303
Median home value
$513,000
Jobs located here
38,819
Daytime population
95,808Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Benton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Oregon for gyms, numbered among those based in Oregon, with Benton County marked.

Top counties in Oregon

Counties in Oregon ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Crook County, OR9265.6$2M+10.6%#5 of 1,792
2Yamhill County, OR84246.1$1.9M+2.2%#42 of 1,792
3Jefferson County, OR7766.8$1.4M+4.7%#109 of 1,792
4Josephine County, OR75195.2$1.7M−0.4%#132 of 1,792
5Douglas County, OR74183.8$2.2M+0.6%#140 of 1,792
6Umatilla County, OR73124.2$2.1M+1.5%#158 of 1,792
7Marion County, OR72836.5$1.6M+2.7%#182 of 1,792
8Columbia County, OR69157.2$1.5M+2.6%#252 of 1,792
9Clatsop County, OR68116.1$1.6M−0.6%#267 of 1,792
10Clackamas County, OR671277.8$1.8M+0.9%#280 of 1,792
14Benton County, OR64297.5$1.5M+4.4%#391 of 1,792

Other business types in Benton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Benton County, OR?

As of September 2026, map listings count 29 gyms in Benton County. 11 of them (38%) are chain locations. The listings count gyms and fitness centers. Official counts show 17 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Benton County, OR spend on memberships, classes and admissions?

About $43.6M a year, or $1,131 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 29 gyms on map listings, it comes to $1.5M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 38,537 households in Benton County and national spending patterns by income.

How does Benton County, OR compare with the U.S. for gyms?

Benton County has 7.5 gyms per 10,000 households, in line with the U.S. rate of 7.6. Spending per gym is $1.5M, 15% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Benton County would have about 34, against 29 on map listings. There is one business with payroll in the industry for every 2,267 households, against one for every 3,109 across the U.S.

How fast is Benton County, OR growing?

Population estimates put Benton County at 97,728 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 38,537 households. Median household income in Benton County is $77,702, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Benton County scores 64 for gyms (upper middle), #391 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Benton County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Benton County

Screening a site or an acquisition in Benton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.