Groundwork

Food and drink · County · Oklahoma

Coffee shops and cafes in Marshall County, OK

Competitor counts, household spending and official business counts for coffee shops and cafes in Marshall County, OK, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
1 chain location (25%)
Official establishments
3
All snack and nonalcoholic beverage bars
Household spending a year
$19.3M
On food away from home · $3,228 a household
Spending per listing
$4.8M
30% above the U.S.
Listings per 10k households
6.7
39% below the U.S.
Population, 2025
16,255
+6.0% since 2020

See the coffee shops and cafes around any address in Marshall County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Marshall County comes to about $19.3M a year: $3,228 per household, 21% below the U.S. average. That works out to $4.8M per cafe, 30% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

Marshall County has 4 coffee shops and cafes on map listings as of September 2026. That comes to 6.7 for every 10,000 households, 39% below the U.S. rate of 11.0.

In 2023, official counts showed 3 businesses with payroll in Marshall County classed as snack and nonalcoholic beverage bars. That is one for every 1,994 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 3 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of Marshall County grew 6.0%, faster than the U.S. (+3.1%). With 4 coffee shops and cafes on map listings, Marshall County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Marshall County compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Marshall County, OK compared with Oklahoma and the U.S.
MeasureMarshall CountyOklahomaU.S.
Listings per 10k households6.710.511.0
Spending per listing$4.8M$3.3M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)1,9941,9341,518
Official establishment growth, 2019–2023n/a+48.8%+24.3%
Population growth, 2020–2025+6.0%+4.0%+3.1%
Spending per household on food away from home$3,228$3,519$4,070
Median household income$57,245$65,039$80,734
Groundwork market scoreNot scored49

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3All snack and nonalcoholic beverage bars
Employees, 2023
9
Annual payroll, 2023
$154K
One-person businesses, 2023
3All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
41 chain location
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Marshall County

Population, 2025 estimate
16,255+6.0% since 2020
Households
5,982
Median age
44.1
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
372 sq. mi.
People per square mile
43
Median household income
$57,245+25.1% vs. 2015–2019, before inflation
Average household income
$74,592
Median home value
$164,500
Jobs located here
4,515
Daytime population
13,675Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marshall County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for coffee shops and cafes, numbered among those based in Oklahoma, with Marshall County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Rogers County, OK83246.5$5.9M+7.1%#67 of 2,063
2Wagoner County, OK83227.0$5.5M+14.6%#68 of 2,063
3Logan County, OK81126.7$6M+11.5%#90 of 2,063
4Canadian County, OK79467.9$5.1M+20.4%#124 of 2,063
5Stephens County, OK70116.3$5.4M+3.4%#300 of 2,063
6Osage County, OK69116.3$5.5M+2.2%#322 of 2,063
7Creek County, OK63227.8$4.4M+4.4%#507 of 2,063
8Grady County, OK632512.1$3.1M+7.7%#517 of 2,063
9Garvin County, OK6276.9$4.7M+2.8%#534 of 2,063
10McClain County, OK592012.2$3.3M+18.4%#666 of 2,063
Marshall County, OKNot scored46.7$4.8M+6.0%

Other business types in Marshall County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Marshall County, OK?

Map listings as of September 2026 show 4 coffee shops and cafes in Marshall County. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 3 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 3 one-person businesses without payroll.

How much do households in Marshall County, OK spend on food away from home?

About $19.3M a year, or $3,228 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 4 coffee shops and cafes on map listings, it comes to $4.8M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 5,982 households in Marshall County and national spending patterns by income.

How does Marshall County, OK compare with the U.S. for coffee shops and cafes?

Marshall County has 6.7 coffee shops and cafes per 10,000 households, 39% below the U.S. rate of 11.0. Spending per cafe is $4.8M, 30% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Marshall County would have about 5, against 4 on map listings. There is one business with payroll in the industry for every 1,994 households, against one for every 1,518 across the U.S.

How fast is Marshall County, OK growing?

Population estimates put Marshall County at 16,255 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 5,982 households. Median household income in Marshall County is $57,245, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County has no market score for coffee shops and cafes: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marshall County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Marshall County

Screening a site or an acquisition in Marshall County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.