Groceries and convenience · County · Oklahoma
Convenience stores in Marshall County, OK
Competitor counts, household spending and official business counts for convenience stores in Marshall County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,760 of 2,261 scored counties
#31 of 57 scored counties in Oklahoma
- Listings
- 12
- 4 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $33M
- On groceries · $5,515 a household
- Spending per listing
- $2.7M
- 65% below the U.S.
- Listings per 10k households
- 20.1
- 2.5 times the U.S.
- Population, 2025
- 16,255
- +6.0% since 2020
See the convenience stores around any address in Marshall County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marshall County scores 32 (lower middle) on the Groundwork market score for convenience stores, ranking #1,760 of 2,261 scored counties and #31 of 57 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 12 convenience stores in Marshall County. 4 of them (33%) are chain locations, against 60% across the U.S. That is 20.1 per 10,000 households, 2.5 times the U.S. rate of 8.0.
Households in Marshall County spend about $33M a year on groceries, or $5,515 per household, 13% below the U.S. average. That works out to $2.7M per store, 65% below the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as convenience stores in Marshall County: counts under 3 aren’t published. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as convenience stores in Marshall County. Between 2020 and 2025, the population of Marshall County grew 6.0%, faster than the U.S. (+3.1%).
How Marshall County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.1 | 11.5 | 8.0 |
| Spending per listing | $2.7M | $5M | $7.9M |
| Households per official establishment | n/a | 8,491 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +35.3% | +22.0% |
| Population growth, 2020–2025 | +6.0% | +4.0% | +3.1% |
| Spending per household on groceries | $5,515 | $5,787 | $6,319 |
| Median household income | $57,245 | $65,039 | $80,734 |
| Groundwork market score | 32 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 124 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.2M
SBA-backed loans to businesses classed as convenience stores in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 16,255+6.0% since 2020
- Households
- 5,982
- Median age
- 44.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 372 sq. mi.
- People per square mile
- 43
- Median household income
- $57,245+25.1% vs. 2015–2019, before inflation
- Average household income
- $74,592
- Median home value
- $164,500
- Jobs located here
- 4,515
- Daytime population
- 13,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for convenience stores, numbered among those based in Oklahoma, with Marshall County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 89 | 19 | 6.1 | $10.1M | +14.6% | #47 of 2,261 |
| 2Rogers County, OK | 86 | 19 | 5.2 | $11.9M | +7.1% | #81 of 2,261 |
| 3Canadian County, OK | 83 | 54 | 9.3 | $6.8M | +20.4% | #124 of 2,261 |
| 4Logan County, OK | 80 | 15 | 8.4 | $7.4M | +11.5% | #176 of 2,261 |
| 5Cleveland County, OK | 79 | 81 | 6.9 | $8.7M | +2.6% | #196 of 2,261 |
| 6Tulsa County, OK | 76 | 213 | 7.8 | $7.6M | +4.2% | #282 of 2,261 |
| 7McClain County, OK | 71 | 19 | 11.6 | $5.4M | +18.4% | #418 of 2,261 |
| 8Oklahoma County, OK | 66 | 327 | 10.0 | $5.9M | +3.0% | #566 of 2,261 |
| 9Washington County, OK | 65 | 14 | 6.7 | $8.6M | +2.7% | #577 of 2,261 |
| 10Osage County, OK | 63 | 12 | 6.9 | $8.3M | +2.2% | #648 of 2,261 |
| 31Marshall County, OK | 32 | 12 | 20.1 | $2.7M | +6.0% | #1,760 of 2,261 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores41
- Grocery stores
- Convenience stores32
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Marshall County, OK?
Marshall County has 12 convenience stores on map listings as of September 2026. 4 of them (33%) are chain locations. The listings count convenience stores without fuel. No official count is published for convenience stores in Marshall County: counts under 3 are left out.
How much do households in Marshall County, OK spend on groceries?
About $33M a year, or $5,515 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 12 convenience stores on map listings, it comes to $2.7M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 5,982 households in Marshall County and national spending patterns by income.
How does Marshall County, OK compare with the U.S. for convenience stores?
Marshall County has 20.1 convenience stores per 10,000 households, 2.5 times the U.S. rate of 8.0. Spending per store is $2.7M, 65% below the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, Marshall County would have about 4, against 12 on map listings.
How fast is Marshall County, OK growing?
Population estimates put Marshall County at 16,255 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 5,982 households. Median household income in Marshall County is $57,245, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 32 for convenience stores (lower middle), #1,760 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.