County profile · Kentucky
Kenton County, KY market data
How Kenton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 175,779
- +3.9% since 2020
- Households
- 67,367
- Median household income
- $80,548
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $244,400
- Jobs located here
- 69,403
- Highest market score
- 86
- Pest control, #5 of 699 scored counties
A site report maps the competitors on map listings around any address in Kenton County by name and distance, and the households and spending within reach. Or open the report at the center of Kenton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kenton County has an estimated 175,779 people and 67,367 households. Between 2020 and 2025, the population of Kenton County grew 3.9%, faster than the U.S. (+3.1%). Median household income in Kenton County is $80,548, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
Relative to the U.S., household spending in Kenton County runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (82).
Of the business types scored in Kenton County, pest control companies (86), pet grooming and boarding businesses (84) and landscaping and lawn care companies (83) have the highest Groundwork market scores. For pest control companies, that ranks #5 of 699 scored counties.
Kenton County is part of the Cincinnati metro area. Against the U.S., map listings per household run highest for funeral homes (33% above the U.S. rate) and lowest for landscaping and lawn care companies (48% below the U.S. rate).
All 56 business types in Kenton County
Highest Groundwork market score first. Each score compares Kenton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pest control | 86 | #5 of 699 | 5 | 0.7 | $20.8M | 204 | 3 |
| Pet grooming and boarding | 84 | #30 of 1,461 | 21 | 3.1 | $3.1M | 120 | 5 |
| Landscaping and lawn care | 83 | #44 of 1,493 | 17 | 2.5 | $6.1M | 209 | 46 |
| Lawn, cleaning and pest control | 80 | #62 of 1,771 | 37 | 5.5 | $2.8M | 168 | 82 |
| Convenience stores | 79 | #184 of 2,261 | 30 | 4.5 | $14M | 177 | 17 |
| Grocery and convenience stores | 79 | #196 of 2,402 | 85 | 12.6 | $4.9M | 145 | 38 |
| Nail salons | 78 | #59 of 1,328 | 24 | 3.6 | $2.6M | 158 | 4 |
| Pet businesses | 78 | #109 of 2,200 | 59 | 8.8 | $1.1M | 124 | 30 |
| Coffee shops and cafes | 77 | #155 of 2,063 | 47 | 7.0 | $5.7M | 154 | 27 |
| Gas stations | 77 | #214 of 2,358 | 59 | 8.8 | $3.3M | 137 | 42 |
| Veterinarians | 76 | #150 of 1,485 | 21 | 3.1 | $3.1M | 112 | 16 |
| Clothing and shoe stores | 74 | #259 of 2,087 | 59 | 8.8 | $2.3M | 178 | 27 |
| Grocery stores | 74 | #330 of 2,070 | 41 | 6.1 | $10.2M | 110 | 21 |
| Electricians | 73 | #111 of 1,160 | 12 | 1.8 | $16.9M | 141 | 42 |
| Pizza | 73 | #224 of 2,090 | 48 | 7.1 | $5.6M | 110 | 105 |
| Laundromats | 72 | #136 of 785 | 7 | 1.0 | $19.1M | 152 | 4 |
| Tire shops | 72 | #223 of 1,530 | 16 | 2.4 | $3.8M | 152 | 8 |
| Fast food and sandwich shops | 72 | #316 of 2,222 | 80 | 11.9 | $3.4M | 110 | 105 |
| HVAC and plumbing | 71 | #192 of 1,707 | 41 | 6.1 | $5M | 104 | 46 |
| Bakeries and dessert shops | 71 | #250 of 1,889 | 53 | 7.9 | $5.1M | 122 | 27 |
| Physical therapy | 70 | #229 of 1,422 | 27 | 4.0 | $2.9M | 121 | 11 |
| Clothing, shoes and laundry | 70 | #382 of 2,210 | 89 | 13.2 | $1.5M | 170 | 39 |
| Restaurants and cafes | 70 | #410 of 2,405 | 583 | 86.5 | $461K | 124 | 255 |
| House cleaning | 69 | #111 of 847 | 15 | 2.2 | $6.9M | 109 | 33 |
| Collision repair and body shops | 69 | #233 of 1,327 | 14 | 2.1 | $4.3M | 141 | 14 |
| Hair salons | 69 | #311 of 2,339 | 96 | 14.3 | $661K | 154 | 35 |
| Auto repair and car care | 69 | #379 of 2,401 | 161 | 23.9 | $378K | 141 | 82 |
| Barbershops | 68 | #279 of 1,356 | 24 | 3.6 | $2.6M | 140 | Under 3 |
| Auto repair shops | 68 | #409 of 2,378 | 93 | 13.8 | $654K | 147 | 58 |
| Sit-down restaurants | 68 | #433 of 2,405 | 290 | 43.0 | $926K | 140 | 122 |
| Chiropractors | 66 | #312 of 1,490 | 28 | 4.2 | $2.8M | 117 | 14 |
| Home repair trades | 66 | #340 of 2,057 | 84 | 12.5 | $2.4M | 100 | 97 |
| Salons, barbers and spas | 64 | #499 of 2,385 | 206 | 30.6 | $308K | 145 | 55 |
| Insurance agencies | 63 | #701 of 2,272 | 99 | 14.7 | $1.7M | 132 | 58 |
| Roofing and gutters | 62 | #334 of 1,177 | 31 | 4.6 | $6.6M | 78 | 9 |
| Spas and skin care | 62 | #458 of 1,769 | 57 | 8.5 | $1.1M | 127 | 12 |
| Dry cleaners | 61 | #147 of 507 | 6 | 0.9 | $22.2M | 142 | 8 |
| Martial arts and dance studios | 61 | #363 of 1,334 | 28 | 4.2 | $1.9M | 96 | 12 |
| Car washes and detailing | 61 | #428 of 1,451 | 17 | 2.5 | $3.6M | 142 | 13 |
| Property management | 60 | #289 of 910 | 15 | 2.2 | Index only | 127 | 29 |
| Pet stores | 59 | #331 of 974 | 12 | 1.8 | $5.3M | 118 | 9 |
| Child care and preschools | 57 | #632 of 1,611 | 36 | 5.3 | $940K | 94 | 45 |
| Real estate agents and brokers | 57 | #698 of 2,176 | 140 | 20.8 | Index only | 139 | 50 |
| Optometrists and eye care | 55 | #568 of 1,302 | 31 | 4.6 | $2.5M | 81 | 8 |
| Oil change and quick lube | 54 | #219 of 479 | 6 | 0.9 | $10.1M | 74 | 3 |
| Gyms | 54 | #763 of 1,792 | 45 | 6.7 | $1.2M | 93 | 23 |
| Yoga, Pilates and fitness studios | 53 | #326 of 777 | 12 | 1.8 | $4.5M | 111 | 23 |
| Primary care and pediatrics | 53 | #739 of 1,656 | 37 | 5.5 | $2.1M | 119 | 111 |
| Gyms, studios and classes | 53 | #907 of 2,088 | 85 | 12.6 | $639K | 96 | 35 |
| Dentists and orthodontists | 52 | #865 of 1,886 | 65 | 9.6 | $1.2M | 123 | 51 |
| Real estate | 50 | #1,090 of 2,229 | 187 | 27.8 | Index only | 131 | 114 |
| Doctors, dentists and clinics | 48 | #1,278 of 2,394 | 403 | 59.8 | $195K | 128 | 199 |
| Funeral homes | 44 | #864 of 1,472 | 19 | 2.8 | $442K | 65 | 13 |
| Mortgage brokers and lenders | 41 | #605 of 887 | 29 | 4.3 | Index only | 94 | 18 |
| Home inspectors | Not scored | Not scored | 3 | 0.4 | Index only | 134 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $26.2M | 107 | 4 |
Household spending in Kenton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $60.8M | $903 | 94 |
| Gasoline and other fuels | $192.5M | $2,858 | 110 |
| Food away from home | $268.6M | $3,988 | 98 |
| Groceries | $418.6M | $6,214 | 98 |
| Personal care products and services | $63.4M | $941 | 94 |
| Child care and other personal services | $33.8M | $502 | 86 |
| Memberships, classes and admissions | $54.3M | $806 | 82 |
| Medical and dental services | $78.6M | $1,167 | 91 |
| Pets | $64.1M | $952 | 105 |
| Clothing, shoes and related services | $133.4M | $1,980 | 96 |
| Vehicle insurance | $164M | $2,434 | 124 |
| Home repairs, maintenance and insurance | $203.4M | $3,019 | 100 |
| Lawn care, cleaning and other household services | $104.2M | $1,546 | 109 |
| Rent and homeowner costs | $1.1B | $15,717 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kenton County
- Population, 2025 estimate
- 175,779+3.9% since 2020
- Households
- 67,367
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 160 sq. mi.
- People per square mile
- 1,068
- Median household income
- $80,548+25.2% vs. 2015–2019, before inflation
- Average household income
- $108,303
- Median home value
- $244,400
- Jobs located here
- 69,403
- Daytime population
- 152,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kenton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kenton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Campbell County, KY93,426 people
- Boone County, KY139,841 people
- Grant County, KY25,418 people
- Pendleton County, KY14,723 people
- Gallatin County, KY8,769 people
- Bracken County, KY8,444 people
- Owen County, KY11,330 people
- Carroll County, KY10,954 people
Questions
How fast is Kenton County, KY growing?
Population estimates put Kenton County at 175,779 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 67,367 households. Median household income rose 25.2% from the 2015–2019 survey, before inflation.
How much do households in Kenton County, KY spend?
Households in Kenton County spend about $1.1B a year on rent and homeowner costs, $418.6M on groceries and $268.6M on food away from home. Set against the U.S., households in Kenton County spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (82).
Which business types have the highest market scores in Kenton County, KY?
The highest Groundwork market scores in Kenton County are for pest control companies (86), pet grooming and boarding businesses (84) and landscaping and lawn care companies (83). Kenton County ranks #5 of 699 scored counties for pest control companies.
How does Kenton County, KY compare with the U.S.?
The median household income in Kenton County is $80,548 a year, in line with the U.S. median of $80,734. The population rose 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $244,400, against $332,700 for the U.S. For its number of households, Kenton County has the most map listings, relative to the U.S., for funeral homes (33% above the U.S. rate) and the fewest for landscaping and lawn care companies (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Kenton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kenton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Kenton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kenton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.