Groundwork

Funeral services · Metro area · Ohio

Funeral homes in the Cincinnati, OH-KY-IN metro area

The funeral homes in the Cincinnati, OH-KY-IN metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #274 of 377 scored metro areas
#5 of 12 scored metro areas based in Ohio

Listings
215
33 chain locations (15%)
Official establishments
130
−4.5% since 2019
Household spending a year
$119.6M
On funerals · $132 a household
Spending per listing
$556K
18% below the U.S.
Listings per 10k households
2.4
14% above the U.S.
Population, 2025
2,312,858
+2.7% since 2020

See the funeral homes around any address in the Cincinnati metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cincinnati metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 215 funeral homes in the Cincinnati metro area. Of those, 33 are chain locations, or 15%, against 10% across the U.S. That is 2.4 per 10,000 households, 14% above the U.S. rate of 2.1.

At $132 per household (8% below the U.S. average), households in the Cincinnati metro area spend about $119.6M a year on funerals. That works out to $556K per home, 18% below the U.S. figure of $679K.

The official count of businesses with payroll classed as funeral homes and funeral services in the Cincinnati metro area was 130 in 2023, down 4.5% from 2019. That is one for every 6,974 households, against one for every 8,510 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $2.4M have gone to businesses classed as funeral homes and funeral services in the Cincinnati metro area.

Population estimates put the population change in the Cincinnati metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). The Cincinnati metro area scores 36 (lower middle) on the Groundwork market score for funeral homes, ranking #274 of 377 scored metro areas and #5 of 12 scored metro areas based in Ohio.

How the Cincinnati metro area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Cincinnati, OH-KY-IN metro area compared with Ohio and the U.S.
MeasureCincinnati metro areaOhioU.S.
Listings per 10k households2.42.82.1
Spending per listing$556K$507K$679K
Households per official establishment6,9746,2038,510
Official establishment growth, 2019–2023−4.5%−6.0%−1.7%
Population growth, 2020–2025+2.7%+0.9%+3.1%
Spending per household on funerals$132$140$143
Median household income$81,120$71,389$80,734
Groundwork market score3630

Official counts and lending

Businesses

Official establishments, 2019 to 2023
130−4.5% over the period
Employees, 2023
777
Annual payroll, 2023
$35M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
21533 chain locations
Listings at the U.S. rate for this spending
176The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$2.4M

SBA-backed loans to businesses classed as funeral homes and funeral services in the Cincinnati metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Cincinnati metro area

Population, 2025 estimate
2,312,858+2.7% since 2020
Households
906,675
Median age
39.5
Homes lived in by their owners
68%
Vehicles per household
1.8
Land area
4,385 sq. mi.
People per square mile
518
Median household income
$81,120
Average household income
$110,407
Median home value
$258,600
Jobs located here
1,109,713
Daytime population
2,288,397Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Cincinnati metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Cincinnati metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Ohio

Every Ohio market ranked →

The highest-scoring metro areas in Ohio for funeral homes, numbered among those based in Ohio, with the Cincinnati metro area marked.

Top metro areas in Ohio

Metro areas in Ohio ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Columbus, OH551381.6$734K+4.7%#147 of 377
2Dayton-Kettering-Beavercreek, OH48661.9$727K+1.5%#190 of 377
3Canton-Massillon, OH43442.6$587K−0.2%#227 of 377
4Akron, OH40672.3$633K0.0%#245 of 377
5Cincinnati, OH-KY-IN362152.4$556K+2.7%#274 of 377
6Springfield, OH36162.9$529K−0.4%#276 of 377
7Lima, OH35102.4$608K−1.2%#278 of 377
8Cleveland, OH312632.8$522K−0.8%#305 of 377
9Toledo, OH26632.5$522K−1.0%#333 of 377
10Mansfield, OH26193.8$409K−0.1%#336 of 377

Other business types in the Cincinnati metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Cincinnati, OH-KY-IN metro area?

There are 215 funeral homes on map listings in the Cincinnati metro area as of September 2026. 33 of them (15%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 130 businesses with payroll classed as funeral homes and funeral services in 2023, down 4.5% from 2019.

How much do households in the Cincinnati, OH-KY-IN metro area spend on funerals?

About $119.6M a year, or $132 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 215 funeral homes on map listings, it comes to $556K per home. It is estimated from the incomes of the 906,675 households in the Cincinnati metro area and national spending patterns by income.

How does the Cincinnati, OH-KY-IN metro area compare with the U.S. for funeral homes?

The Cincinnati metro area has 2.4 funeral homes per 10,000 households, 14% above the U.S. rate of 2.1. Spending per home is $556K, 18% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Cincinnati metro area would have about 176, against 215 on map listings. There is one business with payroll in the industry for every 6,974 households, against one for every 8,510 across the U.S. The official count fell 4.5% from 2019 to 2023, against −1.7% for the U.S.

How fast is the Cincinnati, OH-KY-IN metro area growing?

Population estimates put the Cincinnati metro area at 2,312,858 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 906,675 households. Median household income in the Cincinnati metro area is $81,120, in line with the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cincinnati metro area scores 36 for funeral homes (lower middle), #274 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Cincinnati metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Cincinnati metro area

Screening a site or an acquisition in the Cincinnati metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Cincinnati metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.