County profile · North Carolina
Pitt County, NC market data
How Pitt County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 182,936
- +5.4% since 2020
- Households
- 74,533
- Median household income
- $58,188
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $208,900
- Jobs located here
- 82,213
- Highest market score
- 75
- Pet stores, #95 of 974 scored counties
A site report maps the competitors on map listings around any address in Pitt County by name and distance, and the households and spending within reach. Or open the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pitt County has an estimated 182,936 people and 74,533 households. Between 2020 and 2025, the population of Pitt County grew 5.4%, faster than the U.S. (+3.1%). Median household income in Pitt County is $58,188, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
Relative to the U.S., household spending in Pitt County runs highest on vehicle insurance (an index of 118, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in Pitt County, pet stores (75), chiropractors (73) and landscaping and lawn care companies (73) have the highest Groundwork market scores. For pet stores, that ranks #95 of 974 scored counties.
Pitt County is part of the Greenville metro area. Against the U.S., map listings per household run highest for funeral homes (71% above the U.S. rate) and lowest for chiropractors (50% below the U.S. rate).
All 56 business types in Pitt County
Highest Groundwork market score first. Each score compares Pitt County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 75 | #95 of 974 | 9 | 1.2 | $6.5M | 143 | 4 |
| Chiropractors | 73 | #168 of 1,490 | 20 | 2.7 | $3.8M | 157 | 10 |
| Landscaping and lawn care | 73 | #179 of 1,493 | 28 | 3.8 | $3.5M | 121 | 57 |
| Pest control | 70 | #96 of 699 | 6 | 0.8 | $16.5M | 162 | 8 |
| Veterinarians | 66 | #355 of 1,485 | 17 | 2.3 | $3.4M | 126 | 22 |
| Gas stations | 66 | #527 of 2,358 | 82 | 11.0 | $2.4M | 103 | 61 |
| Lawn, cleaning and pest control | 65 | #341 of 1,771 | 54 | 7.2 | $1.8M | 109 | 100 |
| Pet businesses | 65 | #464 of 2,200 | 59 | 7.9 | $989K | 113 | 41 |
| Car washes and detailing | 64 | #374 of 1,451 | 24 | 3.2 | $2.5M | 101 | 6 |
| Pet grooming and boarding | 64 | #375 of 1,461 | 22 | 3.0 | $2.7M | 104 | 15 |
| Optometrists and eye care | 63 | #345 of 1,302 | 21 | 2.8 | $3.6M | 114 | 10 |
| Dry cleaners | 62 | #135 of 507 | 5 | 0.7 | $25.3M | 161 | 7 |
| HVAC and plumbing | 61 | #464 of 1,707 | 39 | 5.2 | $4.9M | 104 | 57 |
| Bakeries and dessert shops | 60 | #539 of 1,889 | 47 | 6.3 | $5.3M | 128 | 37 |
| Insurance agencies | 59 | #810 of 2,272 | 102 | 13.7 | $1.7M | 134 | 78 |
| Martial arts and dance studios | 57 | #465 of 1,334 | 21 | 2.8 | $2.1M | 105 | 16 |
| Home repair trades | 55 | #795 of 2,057 | 86 | 11.5 | $2.2M | 92 | 110 |
| Coffee shops and cafes | 55 | #820 of 2,063 | 66 | 8.9 | $3.8M | 102 | 30 |
| Convenience stores | 55 | #948 of 2,261 | 73 | 9.8 | $5.7M | 72 | 19 |
| Roofing and gutters | 54 | #508 of 1,177 | 26 | 3.5 | $7.4M | 88 | 13 |
| Physical therapy | 53 | #644 of 1,422 | 30 | 4.0 | $2.5M | 104 | 26 |
| Grocery and convenience stores | 53 | #1,077 of 2,402 | 148 | 19.9 | $2.8M | 83 | 50 |
| Auto repair and car care | 53 | #1,099 of 2,401 | 243 | 32.6 | $252K | 94 | 83 |
| Electricians | 52 | #545 of 1,160 | 21 | 2.8 | $9.2M | 76 | 40 |
| House cleaning | 51 | #404 of 847 | 20 | 2.7 | $5M | 78 | 35 |
| Pizza | 51 | #970 of 2,090 | 46 | 6.2 | $5.4M | 106 | 170 |
| Grocery stores | 51 | #990 of 2,070 | 53 | 7.1 | $7.9M | 85 | 31 |
| Tire shops | 50 | #788 of 1,530 | 33 | 4.4 | $1.9M | 74 | 10 |
| Dentists and orthodontists | 50 | #948 of 1,886 | 72 | 9.7 | $1M | 106 | 42 |
| Mortgage brokers and lenders | 47 | #498 of 887 | 30 | 4.0 | Index only | 88 | 10 |
| Auto repair shops | 47 | #1,346 of 2,378 | 157 | 21.1 | $390K | 88 | 63 |
| Oil change and quick lube | 46 | #295 of 479 | 7 | 0.9 | $8.7M | 64 | 4 |
| Funeral homes | 45 | #854 of 1,472 | 27 | 3.6 | $299K | 44 | 7 |
| Spas and skin care | 44 | #1,102 of 1,769 | 72 | 9.7 | $827K | 94 | 14 |
| Restaurants and cafes | 44 | #1,455 of 2,405 | 683 | 91.6 | $364K | 98 | 342 |
| Collision repair and body shops | 42 | #857 of 1,327 | 26 | 3.5 | $2.4M | 76 | 19 |
| Sit-down restaurants | 42 | #1,553 of 2,405 | 401 | 53.8 | $620K | 93 | 139 |
| Hair salons | 42 | #1,572 of 2,339 | 189 | 25.4 | $315K | 73 | 28 |
| Property management | 41 | #614 of 910 | 29 | 3.9 | Index only | 64 | 30 |
| Primary care and pediatrics | 41 | #1,115 of 1,656 | 48 | 6.4 | $1.6M | 88 | 123 |
| Laundromats | 39 | #516 of 785 | 11 | 1.5 | $11.5M | 92 | 9 |
| Gyms | 39 | #1,264 of 1,792 | 45 | 6.0 | $989K | 76 | 27 |
| Fast food and sandwich shops | 39 | #1,532 of 2,222 | 102 | 13.7 | $2.4M | 80 | 170 |
| Gyms, studios and classes | 38 | #1,556 of 2,088 | 82 | 11.0 | $543K | 82 | 43 |
| Real estate agents and brokers | 38 | #1,691 of 2,176 | 192 | 25.8 | Index only | 99 | 93 |
| Nail salons | 37 | #1,015 of 1,328 | 56 | 7.5 | $1.1M | 64 | 14 |
| Child care and preschools | 37 | #1,169 of 1,611 | 46 | 6.2 | $610K | 61 | 55 |
| Clothing and shoe stores | 36 | #1,542 of 2,087 | 125 | 16.8 | $1M | 80 | 70 |
| Real estate | 36 | #1,848 of 2,229 | 255 | 34.2 | Index only | 93 | 154 |
| Yoga, Pilates and fitness studios | 34 | #643 of 777 | 16 | 2.1 | $2.8M | 69 | 27 |
| Clothing, shoes and laundry | 34 | #1,731 of 2,210 | 174 | 23.3 | $726K | 82 | 86 |
| Doctors, dentists and clinics | 33 | #1,998 of 2,394 | 646 | 86.7 | $116K | 76 | 216 |
| Salons, barbers and spas | 33 | #2,040 of 2,385 | 385 | 51.7 | $155K | 73 | 65 |
| Barbershops | 28 | #1,145 of 1,356 | 60 | 8.1 | $992K | 53 | 7 |
| Home inspectors | Not scored | Not scored | 4 | 0.5 | Index only | 98 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $75.3M | Too few | 5 |
Household spending in Pitt County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $61.2M | $821 | 86 |
| Gasoline and other fuels | $200.5M | $2,690 | 104 |
| Food away from home | $248.5M | $3,334 | 82 |
| Groceries | $416.6M | $5,589 | 88 |
| Personal care products and services | $59.5M | $799 | 80 |
| Child care and other personal services | $28.1M | $377 | 65 |
| Memberships, classes and admissions | $44.5M | $597 | 61 |
| Medical and dental services | $75.3M | $1,010 | 78 |
| Pets | $58.4M | $783 | 86 |
| Clothing, shoes and related services | $126.3M | $1,694 | 82 |
| Vehicle insurance | $171.5M | $2,300 | 118 |
| Home repairs, maintenance and insurance | $192.6M | $2,584 | 86 |
| Lawn care, cleaning and other household services | $99.2M | $1,332 | 94 |
| Rent and homeowner costs | $1B | $13,855 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pitt County
- Population, 2025 estimate
- 182,936+5.4% since 2020
- Households
- 74,533
- Median age
- 35.8
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 652 sq. mi.
- People per square mile
- 272
- Median household income
- $58,188+22.7% vs. 2015–2019, before inflation
- Average household income
- $80,802
- Median home value
- $208,900
- Jobs located here
- 82,213
- Daytime population
- 183,443Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pitt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Greene County, NC20,486 people
- Martin County, NC21,644 people
- Beaufort County, NC44,499 people
- Lenoir County, NC54,919 people
- Edgecombe County, NC48,736 people
- Wilson County, NC79,290 people
- Wayne County, NC118,652 people
- Jones County, NC9,302 people
Questions
How fast is Pitt County, NC growing?
Population estimates put Pitt County at 182,936 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 74,533 households. Median household income rose 22.7% from the 2015–2019 survey, before inflation.
How much do households in Pitt County, NC spend?
Households in Pitt County spend about $1B a year on rent and homeowner costs, $416.6M on groceries and $248.5M on food away from home. Set against the U.S., households in Pitt County spend the most on vehicle insurance (an index of 118, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in Pitt County, NC?
The highest Groundwork market scores in Pitt County are for pet stores (75), chiropractors (73) and landscaping and lawn care companies (73). Pitt County ranks #95 of 974 scored counties for pet stores.
How does Pitt County, NC compare with the U.S.?
The median household income in Pitt County is $58,188 a year, 28% below the U.S. median of $80,734. The population rose 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $208,900, against $332,700 for the U.S. For its number of households, Pitt County has the most map listings, relative to the U.S., for funeral homes (71% above the U.S. rate) and the fewest for chiropractors (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Pitt County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pitt County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Pitt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.